Search Engine Marketing Basics & History

SEM, or search engine marketing, is the process of promoting websites to get them noticed by search engines through a variety of methods.  Some of the techniques used in search engine marketing include paid advertisements, search engine optimization, paid inclusion, pay per click advertising, and more.  Using the term “search engine marketing” has not been extremely popular compared to the more specific terms of marketing websites.  Over $13 billion U.S. dollars were spent on search engine marketing in 2008 alone.  Many times, companies looking to optimize their sites pay other third party companies to do it, since it can be rather complex in nature.
The history of search engine marketing, or SEM, will show you that in the beginning of the internet, there really wasn’t a search engine. You had to know the URL or click on links to find your way around.  By the mid-1990s, search engines began to appear to help with these problems.  Pay per click was begun at this time, and paid searching opportunities for those trying to advertise their website would be born time and again.  Google AdWords began in 2000, allowing a very good marketing program for advertisers, and by 2007, PPC, or pay per click, was the predominant figure in online advertising.
This birthed the SEM consultant businesses for many companies to offer their search engine optimization services.  This SEM service was in dire need, and continues today to provide many helpful services for companies who don’t have the interest or the time to do this themselves.  This helps them to open up their time to focus on their business, rather than the promotion of it.  They are the marketing department, outsourced, for the purposes of gaining traffic to the website.  Every company who does sales has a marketing department to analyze what’s working and what’s not, and that’ just what they do.
Within SEM practices, there have been some major advances lately within the Search Engine Marketing Management field.  They are managing the SEO and pay per click concurrently, and also working web page design and other factors that relate to the experience of the person coming onto the website.  Of course, there is some disagreement as to the ethics of such practices, but the truth of the matter is that companies have always done their advertising, and will continue to do so, at any price or using whatever method is necessary.   In any case, the search engine marketing practices will continue to develop and unfold in the years to come!
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How to Check Up on Your SEO Campaign?

Choosing the right keywords to use SEO, or search engine optimization, is incredibly important.  Choosing the right keywords and phrases can help you find the people who are looking for you, and direct them to your website.  There are 5 things you will need to understand to grasp this information, and they are brainstorming, surveying customers, applying data, term selection, and performance analytics.  These five parts of the process will help you identify what you’re doing right or wrong, and where you can improve.
Brainstorming is an important step in selecting the right SEO key phrases or words.  When doing search engine optimisation, use brainstorming.  It seems elementary, and perhaps it is, but it is also such an integral point that many people overlook its simple power.  This step is so important in any idea-centric work.  This involves sitting down and really thinking through your customer’s point of view. Consider why they are looking for your product or service.  What are they going to search for?  Surveying customers that are currently buying from you or who have bought from you in the past is another good way to get ideas.
There are some tools you can use online for finding data on what is working and what is not working.  You can find out how many times certain keywords or key phrases are searched, and other facts in this same category.  Word tracker and Overture are two that are frequently used by those working on SEO and SEO Agency.  Create a chart next.  On this chart, you want to list out all of the keywords you are using, traffic, conversion rates, and relevancy.  Then choose terms that will work for you.  Finally, using a performance analytics program can help save you time in configuring and understanding your traffic, targeting, conversions, and other activity.
Using SEO is a great way to drive traffic and potential business to your website. Without it, your site might become buried under the billions of pages on the internet.  However, if you don’t go and look at how well what you are using is performing, or is not performing, you will be missing out on a big screen shot of how well it is actually working.  Check out the keywords and key phrases that are working for your business, and make sure you know which ones are not!  Hopefully, this quick list will help you effectively use search engine optimization for your website.
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