NEWS: Moz Comments on Domain Authority 2.0

Recently Moz updated its Domain Authority scoring.

 

Moz says, “Domain Authority has become the industry standard for measuring the strength of a domain relative to ranking.”

 

We recently published a guide to Link Building for 2019. In it we describe that DA doesn’t directly affect Google rankings, but can be useful in benchmarking against other sites.

 

Here’s what Moz’ Russ Jones (Principal Search Scientist) had to say:

Moz on Domain Authority
Russ Jones of Moz – courtesy of Moz

Domain Authority is a comparative metric, and I cannot stress this enough. On its own, in a vacuum, DA means very little. When looked at through the lens of competitors – such as comparing Papa Johns to Pizza Hut to Little Caesars – DA is a very powerful metric.”

 

When asked about how the new release will affect sites in the short term, he admitted that most sites will see a decrease in ranking of about 7%. Long term, however, this should balance out and will correct itself quicker than ever, due to the enhanced link database, which updates more frequently now.

 

Russ Jones also said: “To be clear, Domain Authority enables webmasters to make decisions on what they might need to do to improve site performance. For example, if a webmaster’s site has far fewer rankings than a competitor, despite having a higher Domain Authority, it likely indicates that the webmaster needs to improve the quality and quantity of content on their site.

 

He also touched on link-selling/buying schemes. The link index, spam detection and advanced machine-learned model will address these problems. “Moz can identify link manipulation and devalue DA scores in a way similar to how Google and Bing devalue bad backlinks. Our model does not specifically target any particular type of scheme, but rather identifies patterns of link manipulation that don’t result in improved rankings and devalues them.

 

The upshot, as Jones says, is this: “Domain Authority is meaningless when it isn’t compared to other sites, full stop. What matters isn’t whether your site drops or increases — it’s whether it drops or increases relative to your competitors.

Search Engine Marketing Basics

There was a time when all you had to do to open your own successful business was to come up with a good idea for a product or service, find the supplies and space you needed to operate, and hang out your shingle. Because competition in cities and towns used to be relatively limited to the geographical area, it was easy for two or three companies to create similar products or services and still have a strong clientele. With the speed and connectivity of the internet, however, it has become necessary to compete in a global market with thousands of other businesses. Search engine marketing is one way that businesses can stand out from the crowd and attract the audience members that are most likely to benefit from their products.
In case you haven’t had much experience with search engine marketing before, you should know that it is a type of marketing that focuses only on a company’s visibility on the internet, and strives to make websites more attractive to the search engines that are responsible for indexing and ranking them for internet users. There is some disagreement among professional organizations and publications about the actual limits of this type of marketing, and while some include all SEO in the definition, others limit it to only ads or links that are paid for.
One of the newest additions to the world of search engine marketing is the use of social media networking sites to create interest among audience members and open up a valuable dialogue between companies and their consumers. Whereas traditional print and television advertising tactics used to do their best to predict what would resonate with consumers, and place those messages in media that they were likely to use, social media marketing allows companies to literally ask consumers what they are looking for, through direct feedback opportunities.
In order to create a successful search engine marketing campaign, you have to start with the basics, and that means taking some time to figure out exactly where your niche is, and where your customers are most likely to be looking for your products or services on the internet. The bulk of internet searching is done through search engines like Google, Yahoo, and Bing, so it only makes sense to target these outlets with keyword related ads and links that are most likely to attract the eye of your audience members. Once you’ve figured out what your consumers are looking for, you can start to build an online brand around supplying it.
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SEO – Search Engine Optimization Basics

If you’ve ever wondered how a search engine chooses which websites to list first in its search results, then you’re not alone. It may seem like a secret process, shrouded in mystery, or perhaps even a random choice. The truth is that these search engines employ certain, specific algorithms to find the best results for their searches, as well as specific keywords and a specific keyword saturation. Understanding the way that search engines work to produce search results is an integral part of learning search engine optimisation, or SEO, the practice of manipulating your website so that it gets a higher ranking on search engine results.
Search Engine Optimisation can be simple and easy. A basic way to employ it is to use specific keywords that people use to search for sites like yours. A good keyword can be as specific as the name of your website or as general as the topic that your website focuses on. You want to use a keyword that people searching for a website like yours will actually employ in a web search, so choosing keywords will require some thought on your part. And you also want to make sure to include it in the body of your site, but not so often that the search engine thinks you’re simply employing keyword stuffing to try and show up in more searches. More often than not, this will lead to your website getting excluded from search results as opposed to getting included in them.
You can also incorporate good SEO tactics into the very design and code of your website. This will generally require some more specialized knowledge, since you’ll need to embed specific codes in the source of your website. But search engines do look for things like this. They don’t just search the text on a webpage; they search the entire code that brings a website to life.
You can employ basic SEO strategies on your own, but if you’re looking to really maximize your site for search engines, then you may want to consider getting professional help. It’s not always difficult to find a good company or even just a consultant who specializes in search engine optimisation. You can even take your self-help one step further and research the subject on your own so that you can know what’s going on with your website every step of the way. No matter your needs or your budget, there’s sure to be a solution that’s right for you.
Internet marketing is more than just developing a successful marketing campaign for your company. You have to be able to reach out to your customers in a variety of different ways.  Internet Marketing Consulting Services are the best way to expose your business to the online market.
Know more about SEO Consulting Company and it’s SEO Packages.
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