With the festive season almost upon us, we’re bringing you a series of blogs about Christmas Shopping trends for 2015. If you read nothing else, let it be this…
Google Christmas Shopping Trends
Analysis of online shopping behaviour shows that once we hit less than three months to go until Christmas Day, the more organised consumers out there begin their Christmas shopping and this tends to be around Pay Day (25th of the month for most people).
Google says that 2014 was the most connected Holiday Season to date: 78% of shoppers reporting that they used the internet for holiday research last year and 40% of all shopping happened online.
Consumers will be researching and purchasing already, looking for those must-haves for 2016 and carefully selecting the perfect gift for that special someone from the extensive range of choice out there. In 2014, 53% of those who shopped online did so on smartphones or tablets.
Shopping vs Text Ads
Shopping ads and remarketing should be at the top of every savvy advertiser’s agenda, further qualifying visitors to your site through product images and prices and also attracting previous visitors back to your site to convert them second time around.
To take advantage of this early pre-Christmas shopping, you must be visible where the majority of online shopping journeys begin – Google!
To ensure maximum exposure, please speak with your Account Manager about scheduling your ads so that your ad is seen whenever someone is searching for your product or service. Especially at weekends!
If you’re not already a customer with Broadplace, get in touch today to see how we can make your ad spend work harder for you this Christmas.
To read our Top 3 Competitor Analysis Tools To Get You Ahead For Christmas blog click here.