Christmas Shopping Trends You Need To Know

With the festive season almost upon us, we’re bringing you a series of blogs about Christmas Shopping trends for 2015. If you read nothing else, let it be this…

Google Christmas Shopping Trends

Analysis of online shopping behaviour shows that once we hit less than three months to go until Christmas Day, the more organised consumers out there begin their Christmas shopping and this tends to be around Pay Day (25th of the month for most people).
Google says that 2014 was the most connected Holiday Season to date: 78% of shoppers reporting that they used the internet for holiday research last year and 40% of all shopping happened online.

Mobile

Christmas Shopping Trends
Consumers will be researching and purchasing already, looking for those must-haves for 2016 and carefully selecting the perfect gift for that special someone from the extensive range of choice out there. In 2014, 53% of those who shopped online did so on smartphones or tablets.

Shopping vs Text Ads

Christmas Shopping Trends
Shopping ads and remarketing should be at the top of every savvy advertiser’s agenda, further qualifying visitors to your site through product images and prices and also attracting previous visitors back to your site to convert them second time around.

What Next?

To take advantage of this early pre-Christmas shopping, you must be visible where the majority of online shopping journeys begin – Google!
To ensure maximum exposure, please speak with your Account Manager about scheduling your ads so that your ad is seen whenever someone is searching for your product or service. Especially at weekends!
If you’re not already a customer with Broadplace, get in touch today to see how we can make your ad spend work harder for you this Christmas.
To read our Top 3 Competitor Analysis Tools To Get You Ahead For Christmas blog click here.

Christmas Shopping Trends

How to Use Remarketing to Nurture Customer Relationships

Although most consider the acquisition of the conversion the final piece of the customer lifecycle, it is just as important to ensure that their experiences after the sale are going to turn them into a loyal return customer.
Remarketing allows you to cater ads to anyone that’s been on your site. Many only know of it as an express method to re-gain lost customers (which it can be) but don’t realise the potential it has with bringing in return customers. There are several things to take into account when setting up the remarketing campaign which can make the experience as positive as possible for your audience.

  1. It’s imperative to be as comprehensive and clinical as possible when dissecting your audience lists, since it directly correlates to how granular you can be with the ads.

 

  1. By tailoring ads and promotions to different audience lists it allows you to create a more personal ad experience that reminds your customers of your services or products.

 

  1. It’s important to note that the ads should be refreshed regularly so that they do not become invasive through repetition. Nobody wants to see the same ad over and over again. Good use of the frequency capping feature is recommended!

 
Before you spit out your coffee in excitement, and burst into song, there are a few caveats to remarketing to converted customers:
 

  1. The size of your audience lists take time to build up and if your site doesn’t have a lot of traffic it is possible that remarketing campaigns won’t be very effective.

 

  1. If your audiences already know your brand and return to it often, there isn’t much point continually bombarding them with repeat ads.

 

  1. In industries where services or products are more one time items you shouldn’t remarket to converted customers.

 
Written by Jeffrey Chang

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