How To Get Your PPC Account Back…

It’s happened a couple of times in the past year and we’ve seen the fall out when other advertising agencies go into administration (as we’ve seen with ReachLocal and now The Advertising Club). We respect our competitors immensely, and we are always sad to find out that things haven’t worked out for them.
Get your PPC account back - choose Broadplace
That said, we are acutely aware that there are often a lot of very confused and concerned customers who may not have been informed that their agency, who they’d been relying on for traffic and conversions, was about to close. You’re probably wondering how to get your PPC account back. Here are some top tips from us on what to do in this situation.
 

Breathe

It’s a hard pill to swallow, but we’re all in business and we know that things like this can happen. It’s not nice for anyone involved, but there’s very little we can do apart from move on and work out a plan of action.

Call the company

Phone the agency involved to see if you can speak to your account manager (if your agency assigns you one; some don’t, we do). Try and garner as much information as you can. Some companies literally close their doors overnight and it can be hard to reach anyone.

Get Your PPC Account Back

It’s best to try and get your account swapped to a reputable company as soon as possible to ensure that your campaigns keep running. You don’t want to lose out on visibility online.

Choosing your next ad agency

Of course we would recommend that you call us. Because we know that we have helped businesses in this situation with great success before. But here’s how we would (impartially… -ish) advise you to choose who to call:
 

Someone Established

Ideally you’ll probably prefer a company that is established, reliable and stable (did we mention we’ve been going for 11 years?)

Technology

A company who develops their own technology knows it inside out – they’ve seen a gap in the market and developed something to fill that gap. You need an agency that has the right tools to deliver. (learn more about Broadplace’s exclusive CampaignHub technology here)Get your PPC account back - choose Broadplace

Qualified

There are various levels of qualification from AdWords certification* up to Google Premier Partner (like us)

*which simply means anyone who has taken the AdWords fundamentals exam with Google – everyone in our company, even the lady who writes content has taken and passed this. We are also Google Specialists in Search, Display and Mobile. Over half of our Account Managers are qualified in every Google specialism!

Trust

You want a company that’s trusted by Google, the search engines/social media channels that you use and hundreds of other customers. You might have spent some time talking to the same account manager and built up a relationship with them. You want to regain that as soon as possible. That’s why we

Low Customer Churn

There’s a reason that people swap ad agencies but we’ll just comment on what we know – that we are in the Top 5 in EMEA for Google Customer Retention rate. We’ve won awards for it. We’ll just leave that there.

Understands Your Business

No-one knows your business better than you – choose a company that takes the time to get to know you, your customers and your industry (or better still, has experience in it!)


We hope you’ve found this useful. We know these are worrying times, but with the right partner you can get through this bump in the road with little fuss. We hope you choose us as that partner. If you’d like to learn more about what we do please click here. If you’d like to get in touch with us right away, we’d be delighted to chat with you – no strings, just good advice from a well established Google Premier Partner with 11 years experience under our belt. Give one of our team a call on 020 7993 9853 and get your PPC account back on track seamlessly.
Get your PPC account back - choose Broadplace
 
 
 
 
 
 
 
 
 


See also:
Broadplace Advertising Clients
Broadplace Top 50 Google Tech Companies


PPC vs. SEO: The Pros and Cons of Each

The PPC vs. SEO battle continues.  Which is better? Which is more cost effective?  How about easier?  Which has better results in timing?  Each person has their own opinion on which works better overall, and why.  Perhaps each business type has different needs, so the results of which is better depends on which need that style of website marketing works better. Let’s review some of today’s current facts on each part of this, and you can decide for yourself.
Some believe that using pay per click, or PPC, is wasteful on your budget when search engine marketing, or SEO, can be done for free!  However, pay per click tends to have much higher click through and conversion rates.  They say that even though this is true, only 12% of traffic comes from pay per click, while 88% comes from search engine optimization.  Both can be customized, but pay per click is easier to customize.  It is also easier to set up pay per click.  Consider then also, that pay per click is also easy for your competition to set up too.  So both have their advantages and that’s a no-brainer.  SEO is offering more traffic, and has less limitation.  However, it’s a little tougher to use.
PPC is quick and it can be updated instantly.  Using pay per click, the keywords can be switched over the instant that they are discovered to be ineffective.  With SEO keywords, this is definitely not the case.  It involves time and effort, and editing to get that job done. It’s not so easy to do.  Then on top of that, the spiders and bots of the World Wide Web have to come back around and re-categorize each page.  Pay per click does well on SERPs, because it will stay in its place.  As with all search engines, real-time results get the prime spots.
Both SEO and PPC have some issues which prevent them from being the top choice for all people and businesses.  Pay per click limits you based on your budget, but it’s fast, easy, and simple to change up at a moment’s notice, while SEO is essentially free or very low cost, you can’t change it up on the dime.  Using the two together is usually by far the most popular approach. This is good to get your site natural good rankings, and if you need to keep traffic coming, using pay per click is a good way to do that while making other changes.
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PPC Management Services – Quick, Effective and Efficient

With the global economy placed precariously advertisers are increasingly looking for cheaper, effective and profitable advertising mediums. The growth of Internet has become the reason for the emergence of some of the most innovative methods of advertising and business promotion. This has also altered the path of advertising inclination from offline advertising to online. PPC ensures that the exact requirements of the advertiser are met to the fullest.
In PPC advertisers pay a definite amount to the search engine (the advertising medium: eg. Google). When someone clicks on these advertisements, he/she gets redirected to advertiser’s site. This increases the rate of traffic influx on the site which is directly linked to increased conversion rate. Almost every search engine has offered the pay per click management plan.
PPC Management Services includes two categories:
1. Click Based PPC – In this pay per click marketing system the amount of the click rate is fixed. Therefore every click receives a definite amount.
2. Bid Based PPC – this method of pay per click advertising includes bidding a certain amount on the required keyword in competition with other advertisers looking for the same keyword. The bid ensure visibility on the search engine.
This mode of online advertising is considered to be one of the most aggressive and is undertaken by online advertising professionals.

PPC Services ushers in increased traffic and sales for a website along with effective brand management. Pay-per-click search engines truly drive loads of traffic to your website and use of them is cost-effective because you don’t actually pay for advertisements. Rather, you bid on keywords and keyword phrases that are relevant to the information, products or services provided by your website.
PPC is a cost effective means of reaching global customers, much cheaper than traditional media, which is usually limited to the immediate audience within its reach (be it TV, radio or print). Only web marketing can give you global reach at such a cost effective rate.
In order to maximize the limited space, PPC advertisement must have catchy lines on it to compel users to click on it. That is why determining what advertising approach works in the market can be very useful while creating ads too. Keyword analysis and selection are given importance in PPC campaign management.
PPC Management is all about saving time, effort and money and is the most effective and quickest way of driving traffic to a website.
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