How To Get Your PPC Account Back…

It’s happened a couple of times in the past year and we’ve seen the fall out when other advertising agencies go into administration (as we’ve seen with ReachLocal and now The Advertising Club). We respect our competitors immensely, and we are always sad to find out that things haven’t worked out for them.
Get your PPC account back - choose Broadplace
That said, we are acutely aware that there are often a lot of very confused and concerned customers who may not have been informed that their agency, who they’d been relying on for traffic and conversions, was about to close. You’re probably wondering how to get your PPC account back. Here are some top tips from us on what to do in this situation.
 

Breathe

It’s a hard pill to swallow, but we’re all in business and we know that things like this can happen. It’s not nice for anyone involved, but there’s very little we can do apart from move on and work out a plan of action.

Call the company

Phone the agency involved to see if you can speak to your account manager (if your agency assigns you one; some don’t, we do). Try and garner as much information as you can. Some companies literally close their doors overnight and it can be hard to reach anyone.

Get Your PPC Account Back

It’s best to try and get your account swapped to a reputable company as soon as possible to ensure that your campaigns keep running. You don’t want to lose out on visibility online.

Choosing your next ad agency

Of course we would recommend that you call us. Because we know that we have helped businesses in this situation with great success before. But here’s how we would (impartially… -ish) advise you to choose who to call:
 

Someone Established

Ideally you’ll probably prefer a company that is established, reliable and stable (did we mention we’ve been going for 11 years?)

Technology

A company who develops their own technology knows it inside out – they’ve seen a gap in the market and developed something to fill that gap. You need an agency that has the right tools to deliver. (learn more about Broadplace’s exclusive CampaignHub technology here)Get your PPC account back - choose Broadplace

Qualified

There are various levels of qualification from AdWords certification* up to Google Premier Partner (like us)

*which simply means anyone who has taken the AdWords fundamentals exam with Google – everyone in our company, even the lady who writes content has taken and passed this. We are also Google Specialists in Search, Display and Mobile. Over half of our Account Managers are qualified in every Google specialism!

Trust

You want a company that’s trusted by Google, the search engines/social media channels that you use and hundreds of other customers. You might have spent some time talking to the same account manager and built up a relationship with them. You want to regain that as soon as possible. That’s why we

Low Customer Churn

There’s a reason that people swap ad agencies but we’ll just comment on what we know – that we are in the Top 5 in EMEA for Google Customer Retention rate. We’ve won awards for it. We’ll just leave that there.

Understands Your Business

No-one knows your business better than you – choose a company that takes the time to get to know you, your customers and your industry (or better still, has experience in it!)


We hope you’ve found this useful. We know these are worrying times, but with the right partner you can get through this bump in the road with little fuss. We hope you choose us as that partner. If you’d like to learn more about what we do please click here. If you’d like to get in touch with us right away, we’d be delighted to chat with you – no strings, just good advice from a well established Google Premier Partner with 11 years experience under our belt. Give one of our team a call on 020 7993 9853 and get your PPC account back on track seamlessly.
Get your PPC account back - choose Broadplace
 
 
 
 
 
 
 
 
 


See also:
Broadplace Advertising Clients
Broadplace Top 50 Google Tech Companies


Make your PPC Management Easier With These 3 Tools

As an account manager, there are so many tools at our disposal that things can often become overwhelming. There are the obvious tools that make our lives easier: AdWords Editor, Google Analytics, proprietary pay per click tools, etc., but to refine or organise our accounts, there are many more easily accessible tools.
1. Google Analytics Annotations
These annotations are invaluable points of references. If you have ever looked at your analytics graph and thought “what happened here?” annotations are for you.
The other uses for annotations are:

  • Experiments: make it much easier to see when you started a certain experiment, and to be able to determine if the experiment’s results were positive or negative.
  • Events: by writing down notable events, it could offer a glimpse as to what is affecting the traffic. (e.g. start of a tournament would affect equipment sales of said sport)
  • Review: If you’re stuck in a rut or not sure what to change with an account, it’s easy to look back at the account history through annotations and see what changes have yielded positive results and what haven’t.

How to use it:
i. Open up analytics
ii. Go to Audience -> Overview
iii. Click on the small arrow immediately under the chart
iv. Click on the “+ Create new annotation”
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2. Client Reporting
AdWords has a client reporting interface that allows you to create customised reports. They can be used to track performance as well as to make decisions.
It’s called client reporting so obviously it sends reports to show performance. The best part is that you can set them up with multiple filters and then have these scheduled and sent to you!
Example: If, once a week, you wanted to monitor how many keywords had over 100 clicks but no conversions, you could have a report sent to you with all the keywords in a CSV file.
How to use it:
i. Open up AdWords
ii. Beside My Client Center there is a tab called Client Reporting
iii. Click “ + Create Report”
iv. Customise
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3. Labels
I used to work in restaurants; any decent restaurant will label ALL their prepped food, and for good reason too. People will tend to forget, so labelling is even more important when you have multiple campaigns, dozens of ad groups and hundreds of keywords (or more).
It also makes filtering things out much easier – since AdWords doesn’t have a date modified tab that you can filter by, labels work very well.
How to use it:
i. Open up AdWords
ii. Go into Keywords tab
iii. Select keywords
iv. Click on Labels tab and create a label appropriate to the keywords
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Written by Jeffrey Chang

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