Various Google Ad Formats

It’s a short and sweet window from Google regarding the way ads in search have changed from Google over last 10 years. Check Video on Various Ad formats from Google

All of us know that the pop up ads were, are and will always be painful for the web visitors and those are not the best way to attract the attention of buyers. 10 Years back when Google started serving “Good” quality ads very distinctively separated or highlighted on search; it was a good change and people loved it. People still love the standard text ads but web has changed and so is the way advertisers reach out to the targeted audience. Of course visitors are asking for more involved ads too!
Does it mean that Google should allow all videos / images / flashy stuff in the ads. May be yes , may e no … The way Google has integrated various formats in the ads along with text is easy on eyes and great to take a buying decision. The video above explains various ad formats with good examples.
A good PPC Consultant should quickly adapt to the new features and experiment along with Google. We at Broadplace are continuously looking for changes and testing it out for our customers.

Google Introduces New Ad extensions in Adwords

Google has been introducing new ad extensions in Adwords. As per the blog post Manage and Track your extensions with the new Ad Extensions tab the new extensions will help advertisers reach out to the relevant people searching relevant information very effectively.
Ad extensions help make the ad more relevant. The standard ads may help to provide the base information but sometime more information can help search and firm up buying decision for the searchers.  for example a picture with product description could be more appealing. Various extensions existed are Product Extensions, Video Extensions, Location Extensions, Multiple Addresses for Location Extensions, Click-to-Call Phone Extensions
More information about the extension can be found at:

Google introduced a new tab in the Adwords interface. The tab provides access to statistics for any of your campaign ad extensions. The PPC Consultant can choose to see “All” or “All but deleted” extensions, and you can also choose the type of ad extensions to view, such as location or product extensions.
Adwords Ad Extension Tag
The release is a step forward to make the adwords more precise and helps the PPC Consulting companies to target the adwords campaigns more precisely. We strongly recommend to use and fine tune based on your needs.
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Pay Per Click 101

Pay per click advertising, or PPC, is a form of advertising used online with which advertisers only pay when it is clicked.   It is used with advertising networks, search engines, and content sites.  This is a great method for advertisers so they know they are getting people to their landing pages. What happens is that advertisers will bid on keywords or key phrases that they think are going to be searched by the people they are targeting.  This is a good way to make sure they are hitting up their niche.
Read on to know more about Why Pay Per Click (PPC). Broadpalce is a PPC Company providing PPC Services
Not every pay per click campaign works on a bidding system, however.  Some sites, such as blogs, use a fixed price system.  No matter which type of PPC campaign is used, it is incredibly important to make sure these are not just browsers, and that they are buyers. Using pay per click Services well is the key to success.  Putting prices in ads is one way to pre-scan an internet shopper to be sure they are actually shopping, and not just looking at prices.  One way you can benefit from visitors who are not ready to buy is to give them something they want if they sign up for your newsletter or something similar.
One good strategy that is used by some who are using PPC advertising is to try both methods at the same time, and see what is working for your particular product or service. Using conversion tracking is also an effective pay per click method.  This helps track how well a campaign is working.  It is important in any business to know where you truly stand. Also, when using Google AdWords, track profitability by using Google Analytics.  It’s free, so why not do it?  Free tools to build your business are extremely rare!
These tips should help you with your PPC, or pay per click, marketing methods and processes.  Hopefully, they will help.  As you use these ideas and tips, you should be able to grow the profits of your business with each and every click of the user’s mouse.  It is a quick and profitable money making option on the internet, but if you are doing it aimlessly, it can be tough to make money.  Using pay per click is an effective marketing tool that will help you earn more money quickly if you are doing it effectively.  Jump on board, see how it works, and enjoy the ride.
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How to Run PPC Campaigns?

If you have made the choice to go ahead and check out this pay per click thing, you are making a smart move.  Being highly affordable for small businesses, PPC is a great choice.  However, although it is highly affordable, it can get expensive if done incorrectly.  Here we’ll go over some basic tips on running a good campaign.  First, set your budget on what you can afford to pay.  Stick to this budget!  Never waver unless your budget changes.  This is important!  Let’s start from there.
Now the typical results of website visitors are that approximately 2% of the visitors will buy something.  This means that only one out of 50 will purchase something.  So, if you spend a lot “per click”, this can add up very quickly.  You want to be in the top 3 keyword listings to get an effective placement.  So in order to do this, you have to spend a lot of money, and it seems like it would be counter-productive to your goals.  One way to dodge this predicament is to choose less popular keywords!  This will being you boatloads of more traffic, and that traffic is going to be more directly suited to your needs.
Using keywords and phrases that are not searched nearly as often, you can use those to save money.  Since clicks cost much less for less popular ones, you can get a lot better turnout for your money this way.  When using an SEO campaign, you do the opposite as in PPC.  With SEO, you choose high traffic words and this helps you get a top listing there.  However, since it’s so easy to use pay per click, and it costs a bit if you use a highly searched keyword, making it narrower will save you money.
Many times businesses who want to use a high quality, high numbers PPC campaign will either use software or hire out PPC Company to have  manage it for them.  It can become time consuming to get it out there, track its success levels, and analyze to see how to run these more efficiently.  It might be cheaper to source this job out than to do it yourself, actually, since companies who do this are the experts in the field of pay per click. However, you can certainly do it yourself, if you are smart about it and stick to your budget. It is definitely advisable to choose a right PPC Agency which provides Good PPC Consulting and PPC Services.
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