What is Bing?
Bing was introduced on the 28th May 2009 and was released 1st June in the same year. Microsoft owns Bing, which is a web search engine. It provides Pay-Per-Click advertising. The advertising platform has provided us with many varieties of search services such as: maps, web, video and image. We can connect with customers searching and browsing online, no matter what device they are using.
As a business owner, you’re most likely questioning yourself on whether your business should be on Bing. Bing Ads is known for having a higher CTR than Google, as well as more engagement. Having your website optimized by Bing will greatly increase the visibility of your site, which means more traffic for your website, and your physical store (if you have one). Many businesses have used Bing to drive sales and increase revenue and have seen a growth within their business
Becoming Microsoft Advertising
In recent news, Bing Ads has re-branded to Microsoft Advertising. The re-brand does not effect the search engine, which will still be known as Bing. The ad platform is what the brand change is all about. With future developments in place, Microsoft are eager to get you more connected to your data and your business.
Following on from that, advertising is evolving and Microsoft Advertising knows it! That is why they have to evolve too. Microsoft have changed their partner project naming it ‘Microsoft Adverting Partner Program’.
The reason behind the re-brand, Microsoft explains: “… it’s no longer just reaching more people that matters to growing your brand. It’s about making each connection feel one-to-one, at just the right time and place. More meaningful, more timely, and more valuable — this is how we see advertising evolving.”
The New Champion
At Broadplace Advertising, I am taking on the role of the new Bing Champion. As the new champion, learning about the platform will be my responsibility. I will take an exam based on the knowledge I have gained. Therefore, showing that I understand all about Microsoft Advertising. The team will then do an internal training session with me, where I will share my knowledge and newly found expertise with them. As a result, keeping them updated with any new and upcoming updates, news and events.
There are 8 champions here at Broadplace. For example, Facebook and Analytics, are two of the champion topics. We use the champions scheme as it is a great opportunity to vary your knowledge in different subjects. Therefore, we are able to share your expertise with the rest of the team through training. Each champion will have to provide an internal training session to the rest of the team on their subject.
To receive my Bing accreditation, I will need to pass my Bing exam. Once I have passed, developing and sharing my knowledge of Microsoft Advertising with my clients and any future clients will be my priority. Hopefully, my clients will come to the conclusion that they should start advertising on Microsoft Advertising. So my clients and their business will benefit from any features that they offer.