Previously, we discussed how to optimise your YouTube channel, to increase engagement and, ultimately, drive more traffic. Creating relevant, useful and exciting content is one of the key ways to drive valuable traffic to your website. But the old adage of ‘build it and they will come’ doesn’t necessarily always ring true in the competitive online playing field. Simply building content isn’t enough, there needs to be a plan to promote all the hard work you’ve put in to creating such great content, so that it’s seen by the right audience.
We’ve identified 4 less conventional ways to promote your content, so it gets the attention it deserves:
Push notifications work on websites as well as apps, and can be accessed on all devices. Website visitors can elect to receive them if they are interested in your content, and can be a great way of driving traffic to newly created content!
Guest podcast appearance
Before you set out to pitch yourself as a guest speaker on a podcast, consider what value you want to bring to the audience. Make a note of your background story, teaching topics, results that you have had as a business and how you achieved those.
Identify which podcasts would be relevant to your target audience, and create your pitch according to how you are going to offer value. Find a way to introduce the content you have created into the interview – this must not be done in any self-promotional way!
Finally, test your audio equipment. Skype is a good way to broadcast your podcast, but ensure that you have a decent internet connection.
Sponsor curated newsletters
Locate businesses (either locally or industry-led) who produce a high-quality newsletter and ask whether they would consider a sponsorship package. You would obviously need stats about their audience, open and click-through rates to ensure your message will be read by the right people. Many businesses put a great deal of effort in building their subscriber mailing lists, so having your brand and message published to their audience could well be a good in-road to promoting your content.
Publish an opinion-based piece of content on LinkedIn Pulse
Since its launch in 2014, LinkedIn Pulse has slowly built up credibility, as more thought-leaders and influencers use the publishing platform to promote messages to connections and followers.
Editor-in-Chief of LinkedIn, Daniel Roth, shares some great tips on how to get famous on LinkedIn in this article:
In it, Roth recommends ways to communicate with a LinkedIn audience:
“What tricks do you employ every day that make your work life easier? What failures have had along the way that helped turn you into a success? What inspired you to do what you do? Use the details from your life to help others be better in theirs.”
There are many ways to think outside the box when it comes to getting your content out there. What has worked for you in the past? We’d love to hear your ideas!