Google’s Ad Suggestions And How You Will Benefit

Google have rolled out a new ‘recommendations’ feature called Google Ad Suggestions. We asked Broadplace’s Ella Cicero to break down what they are, how they work and how they could help your business…

“Research has shown that ad groups with 3 or more high-quality ads can get up to 5% to 15% more clicks or conversions than ad groups with only 1 ad, provided ad rotation has been optimized. The more ads you provide, the more options you’ll have to show the ideal message for each user search.”
Google

So, What Are Google Ads?

Quite simply, Google Ad Suggestions automatically generate ads based on account data and existing ad copy. 

How Will These Affect The Way Advertisers Work?

We take a lot of time and care to deliver the best ads possible for our clients. We take pride in our abilities. But it does take a lot of time. So when Google announced the launch of Ad Suggestions back in April (rolling out now) we were in two minds about how this would affect how we work and the overall quality of ads within the industry. We were delighted at the prospect of freeing up time to test multiple ads for ad groups without having to rewrite each one. Any writer will tell you that to say the same things multiple ways is a challenge.

 

But What About Letting Google Have Involvement in Our Ads?

Well, they are only suggestions. Read on for instructions on how to disable them. But we think you’ll want to use them…

Why Are Google Introducing These?

In terms of the industry, it should improve things – Google are aiming to provide more clickthroughs. After all, not all PPCers are fully using ETAs (Extended Text Ads – read more here). With ETAs you have more opportunity to test different ways of presenting the same message. Advertisers who have more than one ad average a 21% higher clickthrough rate than those with just one. So with Ad Suggestions, Google hopes to deliver higher clickthrough rates to advertisers.

What Will Google Actually DO?

They’ll use the already launched Ad Variations to automatically create Ad Suggestions. The ads produced won’t be markedly different to what you’re already running.

 

What WON’T Google Do?

They won’t create new ads, or original content. They also won’t create ads for industries where specific advertising laws apply – for instance pharma, healthcare, finance etc. Any Ad Groups with disapproved or limited approval ads won’t see Ad Suggestions.

You can change, pause or remove the ads at any time – you can filter to see which ones are Google Ad Suggestions to make this quicker.

 

What If I Don’t Want This?

That’s fine, if you want to switch off Google Ad Suggestions just go to your Account Settings Page, expand ‘Ad Suggestions’ and click on ‘Don’t automatically apply Ad Suggestions’.

Where Do I Find This?

To find this new feature, you will have to visit the recommendations page in the new AdWords interface. You have 14 days to approve the new ad copy before it is automatically applied to your adgroup alongside existing ads. If you are not keen on the text that Google has provided, you have the option to decline the new ad or pause any that have been added already. You can also completely opt out of this feature if that’s of interest to you.

Do You Recommend Google Ad Suggestions?

I believe that this is a great addition to Google AdWords for advertisers especially. Here’s a few reasons why:

·         The ad suggestions are purely data driven, which means they should be high performing and extremely relevant.

·         It saves time thinking of new ideas to create new variations of your existing ads.

·         It’s an automated optimisation feature.

·         Google supports these new ad suggestions in 6 different languages.

·         They increase overall performance by 5-15%!

Are There Any Downsides to Ad Suggestions?

This isn’t going to cure everything. There are some potential obstacles that you may want to bear in mind before testing this new feature:

·         Many businesses have specific requirements in regards to the message they would like to portray within their ads, this therefore means that not all of Google’s suggestions may be entirely appropriate depending on the client’s needs.

·         The ads auto apply to accounts within 14 days of them being created so the advertiser will need to monitor this.

Overall, I think that this new ad technology by Google is a great way for advertisers to save time and improve account performance all at once, which let’s be honest is the absolute dream! You can learn more about the technicalities of Google Ad Suggestions from Google Support

Google Ad Suggestions is now available across the UK, just head to the recommendations tab in the new Google AdWords interface and discover a whole new world of ad automation.

Google Adwords: Does my bidding strategy matter?

Adwords offers several bid strategies that allow businesses to match to their online marketing goals in order to optimise their budget. Bidding plays a key role in ad rank and therefore the visibility of your ads to users, so it’s definitely an important factor to consider when setting up your Adwords. This article explains why bidding strategy is so important and what you need to consider to choose the right one for your advertising goals.

 

The simple formula that Google uses to rank adverts is:

 

Bid x ad quality

 

So assuming two companies have the same high quality ads (quality score), if you bid more, then your ad will appear higher. But wait…and this is where it gets interesting… being number one may not always be the best position.  Because higher ads don’t always get the most clicks. If your strategy is to get more conversions, then position 3-5 is best – providing of course, you have a good quality ad and landing page.

 

Bidding to a high position shouldn’t be your strategy, it should be based around your business and what you are trying to achieve with your ads. Let’s look more closely at the four basic goals that dictate your bidding strategy:

 

Conversions

If you want customers to take a direct action on your site (conversions) then Adwords Smart Bidding will let you optimise for this.  Smart Bidding is based on Google’s machine learning from your campaign structure, landing pages, ad text, product information, keyword phrases to help your adverts perform better. 

 

Traffic

If you want to generate traffic to your website, focusing on clicks and cost-per-click (CPC) bidding may be right for your campaign.

 

Awareness

If you want to increase brand awareness – not drive traffic to your site – focusing on impressions may be the best bidding strategy. You can also use a Target Search Page Location to maximise visibility in a specific location.

 

 

It can take weeks, even months of manual testing to provide you with the right insight to develop a robust bid strategy. Businesses that are looking to save time spent gathering these essential learnings will undeniably benefit from Broadplace’s Qualified Adwords Specialists to monitor the campaign and get the optimum benefit from your budget. Contact us today for a FREE consultation!

Search Advertising Importance in 2018

Search advertising is a useful tool for any business. Placings ads on search engine result pages for a small fee every time a web surfer clicks on their ads can be very powerful. These pay per click campaigns show a lot about intent of potential buyers when searching for products and services on Google and other search engines. Advertisers can bid on keywords so their ads are displayed when people search for what they sell. This means you can reach a targeted market and improve the chances of making a sale.

Implementing a paid search advertising campaign in the right way is vital to success. Use our top tips to do this and push your business forward this year.

Search Advertising
Search Advertising

Create a logical account structure

Organise your search ads in a logical way in order to optimise success. You may want to have two different campaigns going live at the same time for example, and within those, different ad groups and keywords.
 
Research your keywords

Be sure to bid on the right keywords so your ads are displayed in front of the most interested audiences who are likely to make a purchase with you. You can use free keyword tools to assist with this.

Quality ads are key

Create relevant and creative search ads for maximum success. This will earn you a good Quality Score and lower CPCs. Use emotional language to peak a consumer’s interest. Think from your customer’s perspective about what they would want to see. Describe your value proposition and integrate a call to action.

Including prices and promotions is a good idea. The more information, the better, as they’ll be more likely to buy if they know all the details upfront before clicking. This means you will save money. A strong call to action is advised – use phrases such as ‘sign up, ‘get a quote’, ‘call today’, ‘purchase’ or ‘browse’ to encourage users to click. Be sure to include one of your keywords in your ad text. Locate the best performing one and use this, particularly in the title. This shows the user that the ad is related to their search and they will see it straight away.

Choose the best destination URL and review the site you’re advertising so users can find what they are looking for as soon as they land on the page. Otherwise, they will get frustrated or confused and leave the site, losing you a potential sale. Make sure any promotions and products in the ad are clearly visible on your landing page as well.

Budget

Set a budget and define how much you want to spend. Use methods such as geo-targeting to show search ads in specific locations or departing to show ads during business hours in order to avoid wasting money when in front of irrelevant audiences.

Ongoing optimisation

Check back on your campaign on a regular basis and review performance to make any changes so its more effective in the future. You can beat the competitions and rise to the top if you do this often.

Optimise Your Paid Search Campaign

Creating an effective paid search campaign does not need to be difficult. The benefits include generating leads, creating brand awareness and driving sales, so they can be a worthwhile investment. If you are currently running, or considering, a cost per click (CPC) advertising campaign, here are some top tips to boost its potential for success. These focus on Google AdWords in particular, but also apply to other CPC programs.

Paid Search Marketing Process
Paid Search Marketing Process

Consider User Peak Times

Alter your campaign to take into account user peak times of your target audience and when they search for your products or services. Only show your ads during these times and use the scheduling feature to automatically turn the campaign on as required. You could even increase the budget during busier search times in order to generate more potential leads.

Consider Seasons

Some products you are selling may change in popularity with the seasons, due to weather, major events and holidays. If you sell seasonable items, it could be worth increasing your budget in the months leading up to these peak times in order to gain additional traffic.

Select Keywords Carefully

You can utilise certain tools to assist you in finding specific keywords or phrases used by your audience. Keyword Discovery is a payable service you could opt for, but Google’s Keyword Tool is free and easy to use. Once logged into Adwords, simply type in the term and it will generate variations people have searched for, along with the approximate number of searches and advertising competition. It will also show you a rough position and cost for each term.

Choose Lengthier Tail Terms

The Google keyword tool will assist you in finding Longer Tail terms, which are ones that appeal to users looking for niche items. With a limited budget, it is a good idea to avoid high cost, generic terms and better to try to pick up traffic from very specific searches. The CPC will be cheaper and the users often know exactly what they want, so the number and quality of enquiries you receive will rise.

Add Negative Keywords

Many keywords are included in B2C, B2B and generic social searches. Add negative keywords to exclude your campaigns from areas that are not relevant to you. If you sell cars for example, but don’t rent them, then words such as ‘lease’, ‘rent’, and ‘hire’ would be your negative keywords.

Effective Ad Copy

Ad copy is vital for your paid search campaign. Once you’re up there at the top of the rankings, you need to use effective and quality ad copy to draw in potential customers and set yourself out from the competition. Use Google’s Dynamic Keyword Insertion Tool to help with this. Ensure the ad copy is relevant and add something quirky in order to stand out. Including a major call to action is important, such as a unique selling point or special offer.

Don’t forget that it is worth spending a bit of time and money on creating an effective paid search advertising campaign to get it just right. It really can make a huge difference to the number of new enquiries and leads you receive from Google and other search engines.

Effective ad copy writing tips for your business

PPC and digital marketing are forever moving forward, but writing ad copy remains a key focus of any campaign regardless of platform changes. Here are some tips for writing effective ad copy for your business. You can also speak to our expert team at Broadplace about implementing a strategic ad copy campaign for your personalised needs.
Sell your product or service – How does it benefit the consumer?
You have just a few characters to sell your product or service. Make sure you focus on how you can make a consumer’s life easier, rather than just the various general benefits of your brand. Tell them what matters to them most. This is key to grabbing their attention for longer.
End the description line with punctuation
Make sure you add a full stop, or exclamation mark, to the end of the first description line after the headline. If your ad places in the top three listings then it may receive a longer headline. This is well worth putting into place and is a very simple technique to consider.
Focus on statistics and numbers
Statistics and numbers can be very persuasive sales techniques. For example, they immediately inform a potential customer how much they will have to pay for a product or service before clicking through to a site. This means the consumer can instantly decide whether to go with you or a competitor. Offer some great deals and display these in your ads to convince buyers to purchase. An example would be “Children’s colouring books. 10 for just £10”.
Headlines are key
The headlines need to be perfected as they are the main focus for a consumer. They will see this first! Create a strong, effective headline. You need to hook them in with this before they even consider reading the rest of the ad. Do not overlook the importance of this.
Consider the user’s objectives
When you sit down to write your ads, think about what a potential consumer would type into a search engine when looking for your product or service. Use these keywords and phrases in your copy for an effective campaign.
Use emotional triggers
Emotional triggers such as humour and fear can produce a powerful response. Consider these in your ad copy to encourage an emotion led purchase.
Create keyword-rich display URLs and interesting content
The display URL should contain your top keywords and be interesting and suited to your target market. Make sure they are unique! Don’t waffle on as you have a limited number of characters to make your content stand out.
In conclusion, be sure to utilise these effective techniques to ensure your copy converts to actual sales. Know and understand your target audience in order to create persuasive ad copy. Sell them the deeper benefit of your product or service and why it will improve their life. Remember to be very clear on your goal. Remove any unnecessary content and be sure to test your copy. Sit back and watch the clicks convert to real sales!
 

Broadplace Shortlisted For 2 Awards At Google Premier Partner Awards

Broadplace Shortlisted For Google Premier Partner EMEA 2017 With Broadplace Logo
Google has shortlisted Broadplace for the Growing Businesses Online and Shopping Innovation Awards at the upcoming EMEA Premier Partner Awards at Google in Dublin. This is Google’s first global Premier Partner awards program. Premier Partners are the highest rank of Google agencies – only the most skilled agencies achieve this level. You can find out more about the awards and who is shortlisted here.

Growing Businesses Online Award

Google Premier Partner Broadplace Advertising Shortlisted For EMEA Growing Businesses Online Awards
The Growing Businesses Online Award is all about helping to grow our client’s businesses. Broadplace do this through launching, optimising and growing advertising campaigns for our customers. The relationship between Broadplace and it’s customers is one of the main reasons why Broadplace consistently outperforms other agencies. These relationships are built on transparency and trust, which has resulted in the businesses growing their online visibility and revenue.

Shopping Innovation Award

Broadplace Google Premier Partner Shortlisted For EMEA Shopping Innovation Awards
The Shopping Innovation Award is about maximising sales for clients using the latest technology. This is achieved through creating the most innovative campaigns that reach and convert the most customers. These innovative campaigns focus on using shopping campaign’s newest features and releases, such as Showcase Ads. Showcase Shopping Ads are a new format of ads that allow the customer to click on the ad and see a catalog of relevant products before clicking through to the landing page.
Broadplace Managing Director Ajay Syal commented: At the beginning of the year Broadplace won the highly coveted Google Top Performing Premier Partner agency award. It is great to see our achievements are now spreading across the EMEA region and we are really proud to have made the shortlist for the Dublin Accelerate event. But we hope it won’t just stop there and we are aiming to be finalists at the global Partner Summit in New York later this year- watch this space!

New Adwords Report Editor – Review

Google have enhanced the ability to analyse AdWords data in a precise, in-depth but simple way. It is now possible to clearly visualise data with the new AdWords Report Editor Tool! You now have the ability to create your very own data masterpiece by dragging and dropping data to create pivot tables, graphs and charts directly in the AdWords interface.
Reports
Benefits of the Report Editor

  • Search for your data with simple drag and drop actions
  • Sort and filter your data to focus on the specific information you need
  • Visualise your data in pie, bar or line chart to reveal powerful insights
  • Apply multiple segments to analyse your data with finer granularity

 
The new addition to Adwords is a great way to help PPC advertisers present their data in a powerful way, displaying statistics to help create some actionable optimisations. Below are some images of the Report Editor interface, and an example of a graph that can be created using the new innovative tool.
 
AdWords 2
AdWords 3
 
 
What types of reports to run?
The Report Editor allows you to quickly audit your account segments by filtering the data to see if there are any anomalies. Listed below are 7 must have reports to run on a regular basis to keep up to date with data in your account.
 

  1. Time (day, week, hour of day, day of week, etc.)
  2. Conversions
  3. Network
  4. Device
  5. Top Vs. Other
  6. Impression Share
  7. Brand Vs. Non-Brand

 
 
Why I Find It Beneficial For My Clients
Using the new report editor tool is extremely beneficial when it comes to displaying data to your clients. By displaying the account data in charts you can very clearly compare any statistics and therefore show improvements to the client in an extremely clear and understandable way. The report editor allows you to create in depth reports using filters, segments etc. This means that you can virtually show a client absolutely any data that they may be querying in a very clear and precise way – allowing them to understand fully how their account is performing.
 
Summary
Try the new Report Editor for yourself and start creating valuable reports, tables and charts to help you save time and analyse your accounts in a much more effective way. Show your clients performance statistics in such precise detail, whilst at the same time keeping it clear and understandable for others to analyse.
 
 

How to Use Remarketing to Nurture Customer Relationships

Although most consider the acquisition of the conversion the final piece of the customer lifecycle, it is just as important to ensure that their experiences after the sale are going to turn them into a loyal return customer.
Remarketing allows you to cater ads to anyone that’s been on your site. Many only know of it as an express method to re-gain lost customers (which it can be) but don’t realise the potential it has with bringing in return customers. There are several things to take into account when setting up the remarketing campaign which can make the experience as positive as possible for your audience.

  1. It’s imperative to be as comprehensive and clinical as possible when dissecting your audience lists, since it directly correlates to how granular you can be with the ads.

 

  1. By tailoring ads and promotions to different audience lists it allows you to create a more personal ad experience that reminds your customers of your services or products.

 

  1. It’s important to note that the ads should be refreshed regularly so that they do not become invasive through repetition. Nobody wants to see the same ad over and over again. Good use of the frequency capping feature is recommended!

 
Before you spit out your coffee in excitement, and burst into song, there are a few caveats to remarketing to converted customers:
 

  1. The size of your audience lists take time to build up and if your site doesn’t have a lot of traffic it is possible that remarketing campaigns won’t be very effective.

 

  1. If your audiences already know your brand and return to it often, there isn’t much point continually bombarding them with repeat ads.

 

  1. In industries where services or products are more one time items you shouldn’t remarket to converted customers.

 
Written by Jeffrey Chang

5 Tips to Turn Your Landing Page into a Converting Powerhouse

Converting landing pages
Considered to be the final point of contact, the landing page is a crucial link in a customer’s journey leading to a conversion. A poorly designed landing page might as well be a coup de grâce to all the efforts beforehand; whether it is PPC, SEO work, or any other digital marketing work. Having said that, there are a few things that you can keep in mind when designing and optimising landing pages that can convert — whatever your conversion may be.
 

  1. A landing page must have a single and intentional focus, from the pages/ads leading to the landing page to the content on the landing page. Consistency is key; any undercurrent of confusion can lead to lost customers. Call to actions must be the same, and in most cases there should only be one call to action.

 

  1. Keep your landing pages distraction free; concise is the name of the game. Clutter and too many links just means that people are leaving the page to look for other things instead of converting and therefore are being pulled away from your single focus of trying to have them convert.

 

  1. Show your unique selling points, what makes you better than your competitors? Why should they do what the call to action says? What’s in it for them? Make sure it’s quick and easy to read, keep just the most important parts of your selling points on the page.

 

  1. Test your landing pages! There are always ways to improve the conversion rate of landing pages, and it starts out with testing in broad strokes. A/B test large parts such as the use of language, positioning of elements on page, and colours. Later on, multivariate testing can be used to hone in on optimising the details.

 

  1. Whether it be the use of AdWords Conversions, Analytic Goals, or any other means; tracking your landing page conversions is extremely important because it gives you the data to make an informed decision on which test results performed better.

 
Written by Jeffrey Chang

What Are Attribution Models?

22sep14images3
I paraphrase a colleague when I say “everything before a conversion is a tease”, however not all conversions are equal. In this post I’m going to go over how each model attributes conversions, as well as why we need each one. The slightly illusive but ever so useful Model Comparison Tool is located under the conversion tab in Google Analytics.
 

  • Last Interaction:

By far the most commonly used attribution model, this model does what it says on the tin; all the conversion’s weight is put on the last interaction. The final point of contact before the conversion is given all the credit.
Uses:
This attribution model shows what people convert on; it gives you a sense of what their final point of contact is.
It works well for conversions that require less consideration and repeat visits.
 

  • Last Non-Direct Click:

Similar to the Last Interaction model, this one puts full emphasis on the last click assuming it is not a Direct Click. If the last click is a direct click, it will not be counted and the next most recent click will be given the conversion.
Uses:
Non-Direct filters out clients that already know about your company, and it shows you a more representative view of what lead to the Direct Click conversion.
 

  • Last AdWords Click:

The last paid click is given full value in the Last AdWords Click.
Uses:
The Last AdWords Click gives a good representation of what AdWords keywords/ads are converting or leading to conversions. It also identifies what keywords/ads aren’t having any impact on the conversion funnel.
 

  • First Interaction:

Quite simply, the first interaction that has lead to a click is the one that is attributed the conversion.
Uses:
The First Interaction lets you figure out what created the initial awareness, it is effective for branding goals and to see what attracts customers (such as ad copy, keywords, image ads, etc.)
This is where things start to get a little trickier
 

  • Linear:

The linear model takes each point of contact into an equal split, meaning that a single conversion will be split between all interactions.
Uses:
It gives a broad picture of what types of interactions lead up to the conversions. Since the emphasis is equally divided, it is good for when many points of contact are required for purchases or conversions.
 

  • Time Decay:

The more time that has passed since an interaction, the less weight is put into the interaction. Therefore the touch points nearest to the time of conversion gets accredited the most value. The half-life of each interaction’s credit is 7 days, meaning each 7 days the credit is reduced by half.
Uses:
Similar to linear that it shows the points of contact, but it also shows what people are more likely to actually convert on since the closer the clicks are to the conversion the more they are stressed. This will also give a directional look at the process in which people convert, from when they start to the final conversion.
This is also useful for time sensitive campaigns so that we know which campaigns converted or lead to eventual conversions.
 

  • Position Based:

It is essentially a mix of the First Interaction with the Last interaction. The slight difference is that the credit is distributed so that the intermediary interactions get credit, just less.
Uses:
Being a blend of the first and last interaction, this allows us to see what introduced the product and what brought in the conversion.
 
Written by Jeffrey Chang

Why you Need Brand Campaigns

The question of why we need a brand campaign is asked quite often. It’s not always easy to explain, but once it’s implemented the outcome more than proves its benefits.
Who should use Brand Campaigns?

  1. Companies with generic URLs/Company names
    With a generic URL or company name, if you have a brand campaign you will be able to reach not only the audience searching for your brand, but also those who are searching for something similar to what your company provides (assuming your company name reflects what you sell).
  2. Companies that don’t rank well for their brand organically
    If you don’t rank well organically for your brand (possibly because your name is generic – aha!) it creates a better sense of authority if you are shown both organically and through PPC.
  3. Everyone
    It works!

Why do we need Brand Campaigns?
There are several benefits to brand campaigns

    1. CPC are generally cheaper because less people (usually) will be competing for your name in relation to your business.
    2. Higher Quality Score, because it will be more relevant. If your keywords, domain, ads, brand, and links are all congruent it will give the QS a big boost.
    3. Higher CTR because those who are searching for your business most likely already have the intent of viewing your products or services.
    4. Lastly, it creates authority when you have ads and organic results on the SERP. When paired with other features like shopping campaigns (when applicable), and extensions it increases the probability of someone visiting your site, whether it’s paid or organic. This allows for much more SERP real estate.

Written by Jeffrey Chang

4 Ways to Construct Your AdWords Campaigns

 

Mirror the Website

This is the simplest way and probably the most commonly used method of building out campaigns and AdGroups.
 

AdGroup/ Campaign Generally this is done by using each section of the navigation bar or menu bar as a different AdGroup or campaign assuming they are relevant.
Keywords: Keywords are also derived from the website, mostly taken from the websites subsections, or variations of the web page’s keywords and keyword variations.
Ad Copy: The ad copy can be done by taking text and keywords from the site, by basing it on the site’s content it creates a coherence that transfers from the ad to the website’s content.

 

Pros Cons
  • They are very good for starting accounts, when you are given a blank slate with no previous data to build on.
  • They are very good for starting accounts, when you are given a blank slate with no previous data to build on.
  • They are very good for starting accounts, when you are given a blank slate with no previous data to build on.
  • – Doesn’t cater as much to the audience
  • – Structure relies on website, so a well structured website will lead to a better performing account

Things to look out for:
When building an account based on the website, make sure that you’re selective with what you pull into the account. On occasion it is possible to encompass aspects that are important on the site but not necessarily pertinent to the Adwords account. For example, the “About Us” section in most cases is not appropriate to the goals of the account.
 

Build on Search Patterns

By building your campaigns based on search patterns and having AdGroups and campaigns reflect the way the intended audience inputs their queries can prove quite effective.

AdGroup/ Campaign Based on your target audience’s search patterns, essentially the way that the varying styles in which the audience searches for your product/service. Look for: word order, keyword usage, trends, language, etc.
Keywords: Keyword planning can be done by using tools to listen to how the audience searches, and variations that are used.
Ad Copy: Ad copy should still be loosely based on the landing page’s keywords in order to keep a level of consistency; however it should incorporate the search keywords as well.

 

Pros Cons
  • Very effective for competitive campaigns that are costly, to go for the long tail keywords
  • Works well on international campaigns where colloquial terms may vary
  • Niche and jargon heavy industries can also rely on this method
  • Requires a lot of research to create an accurate account
  • Can be difficult to obtain a high quality score because Google might not always consider the keywords in the same AdGroup to be relevant, even though there may be a logical connection.

Things to look out for:
Unlike the website build, search pattern builds can sometimes become too targeted and doesn’t leave the leniency required for accounts to reach untapped target audiences. For example, just because your research shows that the target audience searches a certain way, it doesn’t mean there aren’t deviations from the norm. There could very well be a target group that was unknown to the company.
Also, not all accounts work when separating by search patterns as well. If an e-commerce site with a multitude of product categories were built in this manner, it would be a herculean task to separate all the different types of search behaviour for each individual product.
 

(Re)build with Performance Data

This method requires previous performance data, and preferably only used on accounts with a longer, consistent history.

AdGroup/ Campaign Separating out Adgroups and Campaigns based on the performance you wish to improve/adjust.
Keywords: Split out keywords based on performance levels, which allows keywords at a similar performance level to be grouped together.
Ad Copy: Similar to the search pattern method, it is best to use a combination of landing page keywords as well as an inclusion of ad copy that has traditionally produced the desired outcome.

 

Pros Cons
  • Effective for competitive campaigns (when competitors have a similar budget/Max CPC)
  • More control of each metric’s performance
  • Very customisable and extremely good for testing
  • Ad scheduling, demographic targeting, remarketing audiences and device preferences should definitely be looked into
  • Can create a very cluttered account
  • Requires a lot of data, planning and strong grasp of the market

Things to look out for:
Firstly, for this to work, it is imperative that there is enough data, because small scale data can easily be affected by anomalies. With a more comprehensive set of data you can get a bird’s eye view of the entire account, and see more accurate monthly/weekly/daily trends. Secondly, do not simplify variables, there are always going to be multiple variables affecting the data, and it’s important to remember that when making these decisions. Lastly, make sure you have done extensive testing beforehand, because correlation doesn’t necessarily imply causation. For example, market fluctuations and time holidays can have drastic effects on seasonal account’s performances.
 

Mimic Product Inventory

Akin to the website build, by replicating the product list it means that the AdWords account will be very effective for product centric businesses.
 

AdGroup/ Campaign Essentially by separating the AdGroups based on the product categories or products (this depends on the scale of your product list and how extensive it is)
Keywords: Keywords are going to be product/service names, ID codes, and alternative variants.
Ad Copy: Ad copy should be specific to the products, and should be as applicable to the product as possible.

 

Pros Cons
  • Extremely organised build for your products
  • Easy to add new products
  • Measures product performance very well
  • Not easily customisable if inventory list from website’s back end isn’t structured

Things to look out for:
These accounts are relatively simple to do, just remember that they are not optimised for generic terms, unless you have a separate campaign specifically created for more general terms. For example, a website that sells food might want include things such as “online grocery store” and variations in a separate campaign, while the rest of the account targets the products.
Final Notes:
Don’t forget to continually optimise the account using: best practices, ad testing, keyword testing, etc.
Also note that none of these builds are definitive methodologies, mix things around, try out what works for your accounts and adapt them to work for you.
Written by Jeff Chang

The AdWords updates continue

In the past 12 months we have seen the inner workings of AdWords change quite a bit. The new features and improvements have come thick and fast, keeping us advertisers on our toes and it looks like Google won’t be letting their foot off the pedal any time soon. The next update is all about AdWords conversion tracking, but what is changing exactly?

1
What’s changing?
Coming in February you will be given more control over your AdWords conversions, you’ll be able to decide how you want to count various conversion actions. For example, you can opt to count every instance of certain conversion actions (like transactions) while you only count unique instances of different conversion actions (like leads or form fill outs).
Column name change
2

To start with, ‘1-per-click conversions ‘ has been redubbed ‘Converted clicks’. The new column name more accurately reflects what the column actually is, i.e. the clicks that actually result in a conversion (one, at least). I personally prefer to measure the total number of conversions rather than just the number of clicks that resulted in conversions as one click could be responsible for a multiple number of sales or multiple number of leads.
‘Conversions (many-per-click)’ will be removed in favour of a new ‘Conversions’ column which now has added functionality. The column now counts conversions based around the way in which you wish each conversion action to be counted.
If you don’t make any changes, the new ‘Conversions’ column will look the same as the ‘Conversions (many-per-click)’ that is currently visible. ‘Conversions (1-per-click)’ will be renamed ‘Converted clicks’ though there isn’t any change in terms of functionality.
This change is aimed at giving you more control over exactly what you want to track through AdWords giving you the ability to more accurately calculate your ROI which can only be a good thing!
Written by Richard Heelas


Engagement Ads

Engagement Ads are a new Adwords campaign type which allow adverts to target consumers with richer, more creative messages. Engagement Ads were designed to help find customers who are interested in your brand message, but they also provide a level of performance marketing as well, only requiring you to pay when users engage.
Engagement Ads can be created from a standard display ad and “enhanced”, or from scratch. The process a user takes is the following:
Display Ad Served
-> User Engages with ad via 2 second hover
-> Ad expands
                       advertiser pays upon 2 second hover
-> Engagement Ad Served
                       clicks through to landing page registered free!
Mixing this ad-format with audiences is where the possibilities for performance become more interesting. For example, mixing ads with existing remarketing lists means that you can push out a spring promotional video to customers who have previously visited the site, drive in-app purchases for recently downloaded games or educate existing customers about new products and achievements.
 

Standard Expandables Hover-To-Play
Lightbox Standard Lightbox
Masthead Lightbox Catalogue Lightbox

 

The Money

As above, engagement ads are charged on a CPE (cost per engagement) basis, meaning that only qualified users are costing advertisers and bringing a strong sense of ROI to any biddable media campaign.

Benefits

Engagement Ads provide another way of qualifying users on branding campaigns – it can offer deeper level of engagement that a standard image or rich media without interrupting the user’s search pattern. It also provides a scalable way to reuse media from PR, SEO & Social quickly and efficiently.

Who Should Use It?

This is a great option for advertisers looking to improve their branding campaigns, with creative already in place, expansive product catalogues or video resources on channels such as YouTube.

At Broadplace we are already successfully running a variety of engagement ads for our clients to help them promote their brand to new users through affinity segments as well as retain and entertain existing customers through retargeting.

Written by Dan Pillay

Extensions & Adrank

What is Adrank?

Your adrank takes into account the predicted impact of ad extensions. This essentially means that ad extensions will have an impact on the price you pay per click (cpc) and the position your ad is eligible to show in.
Adrank is a more important factor in the algorithm which decides whether your ad will be displayed with different extensions/formats.
 
-> Adrank is a value assigned within Google AdWords.
-> Adrank is assigned at keyword level.
-> Adrank is calculated every time your ad is eligible to appear.
-> Adrank determines where on the page your ad is eligible to show.
 
How Is Adrank Calculated?
The primary factors in calculating Adrank is:
-> Quality Score
Your Quality Score is a value assigned at various levels of your account. The most important element of Quality Score is:
-> CTR (Click-Through-Rate)
 
What Are Ad Extensions?

Location extensions

Call extensions

Sitelinks

Adding your business address number. Adding a number or “click to call” button. Additional deep links to related pages.

 

Social annotations

Seller ratings

App extensions

Sitelink Descriptions

Show endorsements from users on your ads. Add customer-submitted ratings to your ad Click To Download” button on your ad Additional descriptions to support sitelinks

 
What Do We Do?
-> Make sure that clients’ accounts have up to date, and relevant extensions and ad formats.
-> The impact (largely CTR) of your extensions and ad formats (mobile) will see changes for you in terms of your CPCs and Avg. Position.
-> This affects your competitors, even if everything in your account remained the same in terms of Adrank. If their extension impact is greater they will likely see reduced CPC and improved position. Which will knock on to you!
-> Monitor Your Quality Scores – Either take an account benchmark or use a QS tracking script to benchmark your quality scores so you can assure this variable stays the same.
-> Create a spreadsheet for all our clients to document which extensions and ad formats are implemented + the key metrics. (CTR, impression, click type, conversions)
-> Check out the CTRs of your extensions/formats, benchmark, optimise.
Remember this takes into account the predicted impact of ad extensions and formats, so don’t go extension crazy thinking your Adrank will jump. Make sure they are useful and will actually have an impact on CTR.

AdWord’s Integrated Display Ad Builder

Google launched display ads to its Google AdWords advertising format in 2008 which helped many businesses explore the potential of display ads. The display ad builder tool is free and lets advertisers customize their display ads. Google has constantly updated and made changes in its display ad builder; below are some of the recently added features.
Easy to manage and edit display ads: Earlier display ads had to be individually edited, the bulk editing option was not available. With the new version of the Adwords editor now display ads can be created, edited and even customized in bulk in one go. The advertisers need not go and change the text in the ads or the display and destination urls for every ad, now they can select all the adgroups that need slight change in the ad, be it the name of the location or the destination url. They can then be edited in bulk and then be posted. Within minutes numerous ads can be modified now.
Socially engaging templates: Google’s display ad builder has more than 100 ready to use ad templates. The latest additions to this list are the social and expandable templates. If you wish to keep updating your promotions on a regular basis just like your Tweets and Facebook updates you can now do so. Google’s social templates will automatically add your tweets in your ads, this simply means your tweets will be integrated in your display ads. The ads that use the expandable templates will expand up to twice the width of what they appear when clicked. These templates will help engage the interest users even more.
More scope for customization: The display ad templates can now be customized as per your requirements in certain aspects. Earlier the text boxes could not be moved and the text had to placed as per the template design. Advertisers can now place text as well as the images where they wish within the template. Also there are around 100 fonts and numerous hues that can be used to enhance the effect of the display ads.
Display ads need to arouse interest in the minds of the target audience to get clicks. Their purpose does not end after getting clicked. With the newly added features Google has made them look more appealing as well as purpose serving.
You may like to check the Google Link to start building the display adverts
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Updated Keyword Tool Comes out of Beta

Google had announced Beta Version of Updated Keyword tool last year. Yesterday Google Announced that the Updated Keyword tool out of beta.
With this new update Google has combined its previous tools (Keyword Tool and Search-based Keyword Tool) into one Updated Keyword Tool. I am sure many of you have already been using the tool and it has become integral part of any PPC Company to explore keywords. The new updated tool has helped get one consolidated approach to the Keyword Tool. Both previous tools have been now redirected to the Updated Keyword Tool.
The Salient Features of the Tool are:
Flexible search options
Easy keyword refinement
Advanced options
Users had provided feedback regarding the new features like:
Removing Duplicate Keywords: When you access the Keyword Tool from within an ad group, keywords that are already in that ad group will appear with an “Already in ad group” message next to them

Adding Negative keywords:  Now, you can easily add keyword ideas as negatives right from your keyword idea list. Just click on a keyword and use the drop down menu to select and save your negative keyword
The Tool is not only available when you are signed in the AdWords interface but it is also available without signing up. The tool will help any PPC company / PPC Consultant to explore relevant keywords. The Tool is also useful for SEO Consultants to identify the related keywords as well as the Search volume data. This tool is a good addition along with the Keyword Opportunities feature provided in the AdWords.
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Adwords Editor Download

Adwords Editor Download is available at Google Adwords Site here
The Latest release for Google Adwords Editor is version 8.0.1 for Windows and Mac. Google Adwords editor is Free,  downloadable desktop application. It helps manage Google Adwords campaigns. It is very easy to manage large Adwords accounts.
With AdWords Editor, you can:
•    Work offline on your Mac or PC.
•    Store and navigate one or more accounts.
•    Upload changes to AdWords any time.
•    Add, edit, and delete campaigns, ad groups, ads, keywords, and placements.
•    Make large-scale changes quickly.
•    Sort and view performance statistics.
•    Perform advanced searches and edits.
•    Add comments for your changes.
•    Copy or move items between campaigns, ad groups, and accounts.
•    Import a backup or shared file and review the proposed changes.
•    Export a snapshot of your account for archiving or sharing.
More details are available here
I am sure its going to be very useful for every PPC Consultant. Please visit Adwords editor download page and install the latest Adwords editor version for Windows / Mac
Previous Post: New version of Adwords Editor Available Now

New version of Adwords Editor Available Now

New Version of Google Adwords Editor is available now. Google Adwords Editor has released new version (8.0.1) for Windows and Mac. Adwords Editor has been such a wonderful tool to manage the Adwords campaigns. With so many new changes on the Adwords taking place in last few months; we were expecting the new Adwords editor version. In its Blog Post (AdWords Editor 8.0.1 for Windows and Mac)  Google announced the version release and notes.
The Important changes / highlights are:
1.    Google AdWords Editor New Version 8.0.1 now supports location extensions this PPC Consultants can take advantage of location extensions using the editor interface. Managing Local adverts becomes easier. If you download and install the new version you can see the new Extensions tab in the AdWords Editor interface. You can also notice the absence of Local Business Ads tab.
2.    The new Adwords Editor also introduces collapsible and expandable panels, progress bars for tasks that can take some time, improved adding of My Client Center accounts, simplified exception requests, and more helpful error messages
3.    Now Adwords Editor version has a support for campaigns using target CPA and enhanced CPC bidding options
Please note that if you are already using Adwords editor then you will be asked to upgrade to new version. Once you do that; you will need to download the full account.  To preserve your comments and unposted changes, select the ‘Backup then Upgrade’ option in the automatic upgrade prompt
Enjoy the benefits of the new and improved Adwords Editor..
Please also check PPC Optimisation Tips
Latest Post : Read about  PPC Consultant 5 Must Haves

Google Display Network and Display Advertising in Google AdWords

Google is making sure that they are adding enough tools and technologies to make Display Adverting a success. The latest blog introducing the Google Display Network covers the various initiatives, tools and technologies introduced by Google over last one year to add a great momentum to run display campaigns with Google.
Google AdWords has added new features, Targeting options as well as measurement tools to monitor the success of the content network. Google has been consolidating and adding more places for advertisers to run the display ads. Google could add more publisher sites though Google AdSense as well as DoubleClick Ad Exchange. Now the Google ad network has over one million sites. Google is rechristening the content network as Google Display Network
The Google Display Network will comprise all of the sites (apart from search sites), where you can buy ads through Google, including YouTube, Google properties such as Google Finance, Gmail, Google Maps, Blogger as well as over one million Web, video, gaming, and mobile display partners
The Google Display network will have all ad formats (text, Image, rich media, video ads) this will provide a good amount of flexibility as well as creative freedom to reach out to the intended audience in the way the audience wants to interact with the advertisers.
A good amount of reach coupled with varied formats of ads makes the Google Display Network good choice for the advertisers. Any PPC Company advising its client should experiment with Google Display Network. Don’t forget to use the Targeting options as well as the measurement tools too!!
In a few weeks time the AdWords interface would change to accommodate the new changes. In the interface you will notice a change from Content Network to display Network. Google has also launched a new website to provide further information.
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Google Adwords Launches New Billing Tab Control

This is surely an exciting time for Adwords with Google releasing many features on its Google Adwords Interface. In the recent blog post Beta Testing News: Try the new Billing tab to get more control and flexibility
The new interface is being released in U.S. Advertisers and Google will invite eligible advertise to test out the new feature. The Payment method wouldn’t change but there are will be new features which will help advertisers slice and dice as well as more control and flexibility.
New Billing Tab in Google Adwords
So what are the new features? Here is the list :
* Get more control. Choose to initiate a payment on your account at any time and use any form of payment available with your country and currency settings.
* Make payments directly from your billing summary page. You can do this by clicking the “Make a payment” button.
* Add multiple forms of payments and switch between them. Add as many forms of payment as you want to your account and switch between using them at any time.
* Use different business and billing addresses. Your business address doesn’t have to match your billing address. Plus, each form of payment can have a different billing address.
* Get additional support. You will have access to improved help content in the new Billing tab and help center.
There are a few changes with respect to the terminology used. Following seem to be the changes
Postpay  will be called automatic payments
Prepay will be manual payments
Direct debit will be bank account
Google has provided “FAQ for New Billing Tab
The new system will be rolled out soon for other countries soon but as of now it’s in testing phase and Google is testing the same in U.S. Those PPC Management Companies interested in checking the new system can apply here httpss://services.google.com/fb/forms/newbillingtab/
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Adwords Improves View-Through Conversion Reporting

Google’s adwords blog regarding “Improvements to view-through conversion reporting for display campaigns”  covers what all of us were waiting for to measure more effectively the ROI of the display adword campaigns on Google content network. Google had launched view through conversion reporting last year. The new improvement is next step to Google commitment to provide good reporting interfaces to optimise the content network display ads so that ROI can be maximised.
There are two main areas in which the PPC Company can get benefit:
1. Customizable view-through conversion window
2. De-duplication of search conversion reporting
With the new interface we can set the custome range for window, It helps to analyse the range for view-through conversions reported. Earlier the window was set for 30 days making it inflexible and thus annoying when one wanted to analyse a specific range. Depending on the advertisers business/ Product / Service one can analyse the date range. In some cases the decision to buy / call / action can be instant but in case of some of the services / products the decision making may be longer. These variations can be tracked pretty effectively with the new improvement in View Through Conversion reporting
The new interface also allows the option to exclude reporting for view-through conversions that are duplicated across both the Search and Content Networks. Thus search and content can be separated out; Google will de-duplicate if the user has clicked on the search advert.
I think the improvement is definitely a nice change it will help analyse the display spend much better and we at Broadplace Advertising Look forward to use the feature for our customers.
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PS: What’s View-through conversion tracking, and why should I use it for my campaign?
Recently our client’s site appeared on Voucher Codes keyword on page 1. The Keyword is very competitive.

Google Adwords – Marketing Using Google Adwords

There is a lot of buzz and hype out there about Google Adwords and Adsense programs.  It is for a very good reason, too!  There are a lot of people getting people onto their website effectively using this program, but getting the program to work effectively for you is a huge topic among web promoters.  Since every website, promotion company, PPC Agency is different, which ones will work for who may vary.  Here, we’ll review some tips on how to get Adwords by Google to work for your business.  These can help you save time, money, and effort when putting your ads together now and in the future.
One of the first things you can do while considering how to place your Google Adwords Management is to think about the perspective your customers and other possible website viewers might have which is different than yours.  What types of search phrases are they going to be using?  Make sure your landing page is relevant, and most importantly, helpful!  Use tons of “negative” keywords, which will exclude the people you do not want.  For example, if you use the word “free” to keep the people who search the word free out of your results.
Now, there are a number of big time savers that you can use to help put more words in for the same or less money.  One tip that many advertisers avail themselves of is to use the ampersand, the ‘&’ symbol, instead of the word “and”.  Using the Adwords editor can be helpful too. This will help when copying and pasting campaigns.  If a keyword gets no impressions after 2 months, ditch it! Use abbreviations when possible.  As time goes by, you can also check out reports on Google Adwords to see how your keywords are doing. Also, consider just using some common sense and look at your numbers.  A good PPC Services Company can really help you set your campaign well
Hopefully, these tips on how to get Google Adwords to work better for you will help you if you are just starting out or if you are an old veteran at it.  Using Google Adwords is a great way to promote your website and get more business.  Using tips on keyword use, cutting down on characters for maximizing your keyword, and other tips will help you as you grow your revenue and business overall.  Marketing with Adwords is a great tool, and if you use it correctly, you will benefit greatly from using it.
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Google launches New Content Tool Aimed At Brand Advertisers

Google launches New Content Tool Aimed At Brand Advertisers
The content network on Google covers 80% of the internet users. Brand advertisers are one of the two types of advertisers on the network. Their focus is more on cost per impression instead of cost per click as their goal is to not bring traffic but primarily to gain audience recall value and acknowledgment. This they achieve through spending on Google Content Network.
In order to capitalize on this Google has launched a series of tweaks like frequency capping, variable ad sizes and integrated measurement of search and display advertisements. The new display ad tool is another such factor that will help the search engine giant make a bid for their billion dollar TV and print budgets.
The new tool for brand advertisers launched by Google allows advertisers / PPC Services Providers to bid for only the ad inventory appearing within a user’s browsing window when a page loads. It rules out the “below the fold” inventory or advertisements that weren’t showing on the screen when the page is first loaded without them having to scroll down. This new tool made by Google is meant to help brand advertisers with managing their advertisements and also allows them to minimize the fault in their campaign and allows them to improvise it.
Brad Bender, director of product management for display ads on Google Content Network, stated that the feature will be made available to other search advertisers as well, especially as trials for time-sensitive campaigns. But the tool will chiefly serve the purpose of impression based brand advertisers who require constant and uninterrupted display of their ad on the content network.
Market sources expect a bidding war for the top “above the fold” ad placement. Google uses a statistical method to isolate ad placements appearing within a browser window after a page loads. It works by leveraging a Javascript call to determine, on a site-by-site basis, where on a page a specific ad slot appears. For instance, if there are three ad positions on a Web page – one at the top, one in the middle, and one at the bottom, Google might use aggregated data from that site to discover that 100 percent of the upper placements render above fold, 0 percent of lower placements render there, and 60 percent of mid-page ad placements do so.
Through the launch of this PPC tool Google Content Network aims to give a lot more control to brand advertisers as to where their advertisements should appear at with almost 100 per cent assurance of visibility.
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PPC Management Services : Pay-Per-Click Services For Starters

Probably the most cost-effective mode of internet advertising and marketing, pay-per-click includes major players such as Google, Yahoo and MSN in its game.
Pay-per-click programs allow advertisers to bid on keywords that are searched on the search engines by internet users. These keywords will trigger the ads on the search engines which will link to the destination site. These ads are displayed alongside natural or organic search results. Advertisers will be charged only if the user clicks on the ad. High bidding on a keyword ensures better position for the ad, except in Google which follows its own set of rules.
The major players in pay per click are Google Adwords, Overture, a Yahoo! Company and Microsoft adCentre with Bing. Unlike the usual URL submission process, which could take several weeks or months for your site to be listed, pay-per-click will allow your site to appear in search results almost immediately. Pay-Per-Click brings immediate traffic to the website in question.
There are numerous factors to consider in a successful PPC marketing campaign: keyword research, bid management, copywriting, tracking and analysis. Having a well designed website can go a long way in establishing your brand identity and promoting you globally.
To make real profits in your business, choosing the right pay per click ; PPC Services company is very important. They play the most decisive role of handling the bidding process on your behalf with the search engine. Such companies can take your business to the heights of success by increasing the traffic of your site and boosting the sale of your products. They also select the list of keywords for your website and constantly keep on upgrading them depending on their success rates. From account setup and development of landing pages to bid management and keyword research, they take care of every aspect of your business needs.
Combination of these services with SEO techniques will ensure that your ads are displayed on the top of search engine listings. This is achieved by a thorough market research, implementation of optimized market campaigns and use of competitive keywords.
In order to bring relevant traffic to the site by avoiding unnecessary clicks it is important to use highly relevant keywords as it will lower the cost of per click. It can also be easily tracked, thus facilitating the regularity of campaign upgrades and management.
One of the essential pay per click management services offered by the companies is analyzing the business strategy of your market rivals and the keywords they use. Choosing a company having expertise in the working and technicality of search engines plays a pivotal role in generating benefits for your business. Since this method of SEO Services advertising gives you the greatest results within a short span of time, the number of website publishers using it has increased many fold.

Google Adds Bid Ideas in Opportunities Tab of Adwords

Google Adwords interface has been effectively providing Keywords and Budget ideas from “Opportunity” tab for last few months. This immnesly helped the PPC Consulting company like Broadplace (As you are already aware of). This benefit was passed on to our customers and we could see good ROI from PPC budget of our customers.

Google Adwords Bid Ideas

Now, Google has added more functionality to the Opportunities tab with the introduction of bid ideas. Bid ideas, based on bid simulator data. This will  help raise or lower bids on specific keywords to improve AdWords ROI. This is one more functionality that we as a PPC Company plan to use it for our customers. This takes care of Whether you wish to decrease overall costs or increase traffic to your website, customized bid ideas can help determine exactly which bids to adjust to make the most of advertising budget.

The Graph showing click versus cost for a range of bid amounts can help get the visual interpretation to take a quick (But good decision).
The data definitely provides a good ideas regarding the bidding range and when analysed by Adwords professional ; the same can be very potent to increase ROI of the Adwords budget.
We, at Broadplace, plan to test the feature extensively and roll out the same for our Google Adwords PPC Clients
Links:
https://adwords.blogspot.com/2010/02/bid-ideas-now-in-opportunities-tab.html
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Click-to-Call Phone Numbers in Local Ads on Mobile Devices

Mobile as a device to search is rapidly gaining popularity. The search obsession when we are in front of computer is naturally getting extended to when we are not in front of the computer. (Though for some it may mean that being away from Computer by a few meters too!!! ) Google Mobile app on i-phone or voice search as available on Nexus-one has made people more comfortable ordering the mobile device to get the search results.
Searching on mobile phone device can also be convenient since one can call the service / product provider straight away. The new service introduced by Google helps advertisers reach out to the rapidly expanding mobile searching prospective customer. The “Click-to-Call” service can be made very local by adding a location-specific business phone number in ads that appear on mobile devices with full internet browsers.

This service can be very effective for local service providers who can easily make their presence felt to the prospects as well be easily accessible as the customers can call.
This new feature also makes it easier for advertisers to fully measure the results of their ads by allowing them to track how many calls were actually received.
More details can be found at: https://adwords.blogspot.com/2010/01/introducing-click-to-call-phone-numbers.html
Links:
Pay Per Click (PPC) Management Services
Related Post : PPC Management Services : Pay-Per-Click Services For Starters

The Basics Behind Adwords New Interface

Adwords has been growing like a weed since it was first introduced to the Internet community and it has been one of the most popular programs with advertisers ever since. It is one of the many bits and pieces of Google that is consistently reinventing itself and recently a new interface was released for the program. It is currently available on the active campaigns tab and users can switch back and forth between the old and new interface for thirty days so that they can get used to it. All of the news accounts that have been created since its appearance in campaigns use the new interface.
There are some changes to Adwords that make the new interface different. Here are some of the highlights.

  • Left navigation has been added to the main screen giving the program an Adwords Editor feel. This makes navigation through the program considerably easier as now you look at your entire account with one click.
  • You can now see all content on all levels of a tab hierarchy which helps you with analysis of your Adwords campaign.
  • A keywords tab has been added to the new interface as well as graphs similar to ones being used in Google Analytics. This allows the user to spot trends quickly and view metrics and data comparisons.
  • You can now define rules for your keywords, ads and placements thanks to the new filter feature. You can also set the CTR percentage so that you can phase out of words that no longer produce results.
  • You can create new campaigns easily with the simplified interface. Bids, ads and keywords can all be created and set using the campaign management tabs after the ad groups have been created.
  • The ease of Adwords Editor has been added to the new interface in order for users to edit their keywords when needed.

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