5 Facebook Ad Features You Should Be Using

In such a fast-paced industry, we understand how difficult it can be to keep up with all the changes and additions being made daily across the various platforms available to digital marketers.

Here we’ve listed 5 of the most useful features available within Facebook Ads that you might not know about…

1. Ads Planner

Use the Ads Planner to predict reach and frequency.

Add details like your budget and schedule to predict the reach and frequency of your campaigns.

Create and compare versions.

Create multiple versions of the same plan to compare predictions and find the most effective campaign plan.

Share plans easily.

Keep your team informed. You decide what details you want to share, and how to share them.


2. Custom Creatives

Create custom creatives depending on ad placements using the Placement Asset Customisation (PAC) feature.

Set different creatives for different ad placements within one ad set. For example, you can set one image to be shown on the Facebook News Feed, while another creative is shown on the Audience Network.

Facebook Ad Features


3. Automated Rules

Create rules that automatically update or notify you of changes to your campaigns.

Automated rules can help to cut down the time needed to manage your ads, by providing regular performance updates via email. Recent updates to the Automated Rules:

  • New metrics & conditions: ROAS, metadata conditions, cross-level rule filters
  • New actions: Unpause an ad, scale/budget/bid, frequency customisation
  • New features: set a custom rule schedule, automated rules, and Attribution Window


4. Block Listing

Advertisers have the ability to upload a block list of domains and app URLs.

Block lists can be uploaded within the Business Manager and can also be enabled in the edit placements section where you edit category blocking.

Facebook Ad Features


5. Personalised Catalog Experience

Mobile collection ads are now more effective with tabs for Canvas.

Tabs for Canvas enables consumers to browse through a range of content in multiple tabs within a Canvas. Consumers can click into the Canvas through a collection ad in their feed, which will feature content from the tab that is most relevant to them within both the News Feed and fullscreen formats.

This experience uses the same product recommendations engine that powers dynamic ads, enabling you to show shoppers the parts of a catalog that are most relevant to them based on their changing interests and shopping behaviour.

Facebook Ad Features

Facebook Advertising A Boon to Retailers

People around the world are catching up with friends, discussing their interests and becoming virtually active day by day. Social networking websites like Facebook and Twitter have played a major role in bringing about this significant technological change. This change is also attracting a lot of retailers to promote and sell their products and services online.
Facebook is immensely popular and has over 400 million users presently and the numbers are changing every day. It is an engaging and creative networking website and retailers are making the best use of it through Facebook ads. Its users are being sold a variety of things online through text and image ads.
Facebook makes use of interest specific targeting. If a Facebook user is interested in high end fashion then he/she will be shown adds of fashion brands and the user is interested in clicking on the ad and knowing more about it. This is because of the interest factor. It is quite similar to the paid search engine marketing ads.
Placing the ads does not end the job of the marketers there are other important aspects like number of clicks, time spent on the landing page, bidding, traffic, conversion rate and so on. Also the ads need to meet the guidelines, should be purpose serving and not mislead the target audience. Presenting the information to be conveyed in a creative manner works the best.
Facebook has huge set of audience with different interests and retailers have lot of scope for experimenting and adding more customers in their kitty. They should remember their ultimate goal and not be lost in just engaging their audiences with just fan pages, this is the mistake a lot of retailers are currently doing.
A lot of information is available online on how retailers can benefit and how can they get started with Facebook advertising. Here are some important points that retailers can consider before they start with Facebook advertising.

  • Be clear about the keywords you want to target: Choose the keywords that you know describe your product and service. Check how much estimated traffic will it generate using Facebook advertising tools. Make sure you make use of the keywords creatively. More attention should be paid to the themes related to your business interest for instance if you are a florist you can join communities of flower lovers, flowers are ideal gifts for every occasion you can keep posting articles about how you can make such days special with flowers. There are many more activities you can to promote your services on Facebook.
  • Focus on the Ad Copies: Your ad copy is the first thing that your prospective customers will notice about you hence it should be catchy and informative. The image used in the ad should be attention grabbing and the copy which has allows you a 25 character headline and 75 character description should be supporting it. Making changes in the ads is very simple task which gives you a lot of scope for testing them. You can try using different ads and then compare the response each one got and choose the final one accordingly. Also people get bored seeing the same as again and again and so the freshness element should be present always.

Facebook advertising is proving to be highly innovative, target audience oriented and a high reach platform for retailers. It is in their hands to make an impact on the right audience and reap the benefits.
Source : Social media advertising for retailers
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