Effective Tips for Writing Twitter Ad Copy

Twitter is hoping to make a comeback in popularity amongst businesses after Instagram and Facebook have taken over in recent years. There are many ways to make use of Twitter for an effective digital marketing campaign. Here are some tips for creating impactful ads that will lead to success time and time again.

The importance of Twitter ad copy
The importance of Twitter ad copy
Highlight urgency

Emphasising urgency is key to encouraging people to take immediate action. Perhaps you could advertise a one time or limited period offer or mention stock is in short supply. This will send users into a frenzy that they need to act soon to avoid missing out. Using phrases such as “for a limited time” and “sign up now” can be compelling call to action.

Offer percentage discounts

More people click on Tweets if they show discounts as a percentage rather than a currency figure. 20% off sounds better than £5 off. Use this to your advantage to gain more sales. Shoppers love a bargain and will likely tell their friends about it too.

Offer freebies

Who doesn’t love a freebie?! Lots of businesses can build their client base by offering free gifts, such as a podcast or e-book. This is something worth  considering if you have content to give away. This is also the perfect way to add them to your mailing list, so you can target any future promotions to them on a regular basis.

Use the right hashtags

Hashtags can be useful, but only if implemented in the right way. Hashtag overload and unsuitable keywords can be counterproductive and put potential buyers off. If your aim is to drive people to your website or follow your Twitter account then you don’t want to have someone click on your hashtag instead of your call to action, so only include them when it is relevant to do so. Hashtags are very useful for engagement as they link all other mentions of that phrase, but may distract from your link.

Engage your audience

Your audience needs to feel valued and engaged. Asking a question can help people feel like they are part of a conversation or community, and encourage them to take part or click through. Conversations between users may boost popularity and get your brand name out there to a wider audience. Try to engage your customers as much as possible by inviting them to ask questions. Reply to them on a personal one to one level and update your tweets with interesting and exciting news to keep them coming back over and over again.

Remember that it is important to test your campaign techniques and monitor progress on an ongoing basis. This is key to success as you will need to tweak any marketing plans to see improvements over time. Find out which copy performs best for your audience and focus on this as the main part of your campaign. Using various types of marketing as part of one bigger plan can be useful across different platforms as this offers continuity and a greater reach. Contact one of our experts for more information!

Compelling Words That Will Make Your Ads Work Harder

329 Compelling Words for improving your ads

Ever find yourself asking the rest of the office “what’s another word for…” or frequently Googling of “XXX synonym“? There are many ways of saying the same thing, yet each has a nuanced difference in meaning. Find your perfect words or phrases to convey the meaning you want with our comprehensive list of compelling words.

The Ultimate List?

According to David Ogilvy, the top 20 most influential words are:

  • Suddenly
  • Now
  • Announcing
  • Introducing
  • Improvement
  • Amazing
  • Sensational
  • Remarkable
  • Revolutionary
  • Startling
  • Miracle
  • Magic
  • Offer
  • Quick
  • Easy
  • Wanted
  • Challenge
  • Compare
  • Bargain
  • Hurry

David wrote that list in 1963, but we’d be willing to bet that most of those words still have the same power and relevance today. Not sure about using the words ‘miracle’ or ‘magic’ in ads; there are more stringent advertising laws these days.
Use these for: Headlines, bullet points, subject lines
Compelling Words for Ad Copy

Want to say exclusive another way?

Want to sign people up to a newsletter, want them to subscribe to updates or answer a call to action? One of the best ways of doing this is to instill an element of exclusivity. But there’s only so many times you can use the word exclusive. These phrases conjure up that feeling, without being overly ‘salesy’.

  • Become an insider
  • Be one of the few
  • Get it before everybody else
  • Be the first to hear about it
  • Only available to subscribers
  • Members only
  • Login required
  • Class full
  • Membership now closed
  • Ask for an invitation
  • Apply to be one of our beta testers
  • Exclusive offers

Use These For: Signup forms, links, CTAs, sub-headers

Limited Time Offer?

Want to add a soupcon of FOMO (that’s the Fear of Missing Out)? Try out these phrases that imply scarcity:

  • Limited offer
  • Supplies running out
  • Get them while they last
  • Sale ends soon
  • Today only
  • Only 10 available
  • Only 3 left
  • Only available here
  • Double the offer in the next hour only

Use these for: Headings, promotional copy

Cause and Effect Words

If you want to demonstrate the result of something (i.e. your product or service) you can use these awesome cause and effect words and phrases…

  • Accordingly
  • As a result
  • Because
  • Caused by
  • Consequently
  • Due to
  • For this reason
  • Since
  • Therefore
  • Thus

Use these for: Closing paragraphs, transitions
Compelling Words

Need To Sound Safe And Trustworthy?

Often there are few differences between products sold by competitors. Make sure that you define your brand as being the ‘safe’ option. Using words that invoke a feel of trust can help achieve this.

  • Anonymous
  • Authentic
  • Backed
  • Best-selling
  • Cancel Anytime
  • Certified
  • Endorsed
  • Guaranteed
  • Ironclad
  • Lifetime
  • Moneyback
  • No Obligation
  • No Questions Asked
  • No Risk
  • No Strings Attached
  • Official
  • Privacy
  • Protected
  • Proven
  • Recession-proof
  • Refund
  • Research
  • Results
  • Secure
  • Tested
  • Try before You Buy
  • Verify
  • Unconditional

Use these for: Payment forms, signup forms, testimonials
Compelling Words


Want To Encourage Readers To Share?

If you’re looking for content to go viral, there are several words that can help you to encourage sharing…

  • Secret
  • Tell us
  • Inspires
  • Take
  • Help
  • Promote
  • Increase
  • Create
  • Discover

Use these for: Social media updates
Compelling Words

Power Words That Win

When you need to make a bold statement, catch the eye of users and state your case that your product or service is the best, you need a power word or two. Here are just some of the ones you can try:

  • Protect
  • Help
  • Easy
  • Amazing
  • Latest
  • Extraordinary
  • How to
  • Worst
  • Ultimate
  • Hot
  • First
  • Big
  • Anniversary
  • Premiere
  • Basic
  • Complete
  • Save
  • Plus!
  • Create
  • Improve
  • Trust
  • Immediately
  • Discover
  • Profit
  • Learn
  • Know
  • Understand
  • Powerful
  • Best
  • Win
  • Hot Special
  • More
  • Bonus
  • Exclusive
  • Extra
  • You
  • Free
  • Health
  • Guarantee
  • New
  • Proven
  • Safety
  • Money
  • Now
  • Today
  • Results

Compelling Words


Words That Make Someone Excited

Incite some excitement for people as they search. Use uplifiting words that will make them excited about your product and its benefits to them.

  • Amazing
  • Audacity
  • Backbone
  • Belief
  • Blissful
  • Bravery
  • Breathtaking
  • Cheer
  • Conquer
  • Courage
  • Daring
  • Defiance
  • Delight
  • Devoted
  • Excited
  • Eye-opening
  • Faith
  • Fearless
  • Fulfill
  • Grateful
  • Grit
  • Guts
  • Happy
  • Heart
  • Hero
  • Hope
  • Jaw-dropping
  • Jubilant
  • Magic
  • Mind-blowing
  • Miracle
  • Pluck
  • Sensational
  • Spectacular
  • Spine
  • Spirit
  • Staggering
  • Stunning
  • Surprising
  • Triumph
  • Uplifting
  • Valor
  • Victory
  • Wonderful
  • Wondrous

Compelling Words

Appeal To Their Money-Saving Desires

Who doesn’t love a bargain? You’ll find that even the richest customer will love a good deal. Make them feel like they’re getting that with these tried and tested words:

  • Bargain
  • Best
  • Billion
  • Bonanza
  • Cash
  • Cheap
  • Discount
  • Dollar
  • Double
  • Explode
  • Extra
  • Feast
  • Fortune
  • Free
  • Freebie
  • Frenzy
  • Frugal
  • Gift
  • Greatest
  • Inexpensive
  • Jackpot
  • Luxurious
  • Marked down
  • Massive
  • Money
  • Nest egg
  • Pay zero
  • Prize
  • Profit
  • Quadruple
  • Reduced
  • Rich
  • Savings
  • Six-figure
  • Skyrocket
  • Soaring
  • Surge
  • Treasure
  • Triple
  • Whopping

Compelling Words

Want To Prove You Can Solve Their Problems?

Make sure they fear that problem with our fear mongering words…

  • Agony
  • Apocalypse
  • Armageddon
  • Assault
  • Backlash
  • Beating
  • Beware
  • Blinded
  • Blood
  • Bloodbath
  • Bloodcurdling
  • Bloody
  • Bomb
  • Buffoon
  • Bumbling
  • Cadaver
  • Catastrophe
  • Caution
  • Collapse
  • Corpse
  • Crazy
  • Cripple
  • Crisis
  • Danger
  • Deadly
  • Death
  • Destroy
  • Devastating
  • Disastrous
  • Drowning
  • Dumb
  • Embarrass
  • Fail
  • Feeble
  • Fired
  • Fool
  • Fooled
  • Frantic
  • Frightening
  • Gambling
  • Gullible
  • Hack
  • Hazardous
  • Hoax
  • Horrific
  • Hurricane
  • Insidious
  • Invasion
  • Jail
  • Jeopardy
  • Lawsuit
  • Looming
  • Lunatic
  • Lurking
  • Meltdown
  • Mired
  • Mistake
  • Murder
  • Nightmare
  • Painful
  • Pale
  • Panic
  • Peril
  • Piranha
  • Pitfall
  • Plague
  • Played
  • Plummet
  • Plunge
  • Poison
  • Pummel
  • Poor
  • Prison
  • Reckoning
  • Refugee
  • Revenge
  • Risky
  • Scary
  • Scream
  • Searing
  • Shatter
  • Silly
  • Slaughter
  • Slave
  • Smash
  • Strangle
  • Stupid
  • Suck
  • Tailspin
  • Tank
  • Targeted
  • Teetering
  • Terror
  • Toxic
  • Trap
  • Vaporize
  • Victim
  • Volatile
  • Vulnerable
  • Warning
  • Worry
  • Wounded

How To Screw Up Content On A Landing Page…

… And How To Fix It

So you’ve spent money on advertising and are getting potential customers to your website. What are they seeing when they land there? Is the landing page putting them off? Are they confused about what you’re offering and what to do next?
Here’s how to immediately turn off a potential customer and waste your ad spend.
Make the header super long and extraordinarily boring so that the customer gets tired of reading by this point.
Anything following this is totally redundant as the reader has bounced.

After the super-long, dull header…

  • Write out really long, unintelligible content paragraphs that are packed full of content keywords but not much relevant content or useful information content. Content. The keyword is content (can you tell?)
  • Definitely don’t make sure that the keywords in the GoogleAd match up to what’s in the content:

Landing Page

  • Do have lots of irrelevant links to other pages or even other websites entirely, that way your customers will leave you just as quickly as they found you.
  • Don’t have a CALL TO ACTION above the fold.
  • Don’t have nice, easy to read bullet points. Just chuck everything you want to say in one incredibly long paragraph.
  • Instead of answering likely customer questions, make sure to create more questions.
  • Don’t have product/service images.
  • Or customer testimonials.

Cross NO! Don’t take any of the advice above. It’s how to instantly ruin a landing page and totally negate your ad spend. Do the exact opposite!
Landing Page Importance
Make sure that you adhere to Google’s best practices on landing pages and you will help to improve your quality score. Doing this (along with working on ad quality and CTR) can positively effect the following:

  • Ad auction eligibility.
  • Cost-per-click (CPC)
  • Your keyword’s first page bid estimate
  • Your keyword’s top of page bid estimate
  • Ad position
  • Eligibility for ad extensions and other ad formats

Hopefully that should reinfornce how important it is to get content right. Don’t take our word for it, head over to Google’s own page on Understanding Landing Page Experience. Or watch this handy video:


Free Landing Page Audit

If you’d like a free audit of one of your landing pages that isn’t performing as well as you’d expect… contact us. You will receive a full audit including all these contributing factors to landing page content quality:

  • overall effectiveness
  • campaign insights (if we have access to your Google Analytics)
  • page relevance
  • motivation
  • call to action
  • distractions
  • hesitation

Landing Page Audit Sample
To find out more about Content Marketing from Broadplace, click here.

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