Insights Colour Works Behaviour Analysis: How Did We Do?

What are Broadplace Like To Work For
Recently the whole Broadplace team took part in an away day where we were assigned colours… These show the way we work and how we interact with others. The day was  hosted by The Colour Works, who a few people within the company had worked with before.
Before we went along we all answered a series of questions about ourselves, our choices and the way we react in certain situations.

What are Broadplace Like To Work With
The team start piling in for the day’s activities

The Insights Discovery Personal Profile is a personal development tool that lights the way in everything we do because it starts the journey, as it should, with you. Using an accessible, memorable colour system, it gives individuals an engaging, reinforcing and transformational insight into themselves and others. It creates an awareness that acts as the launchpad for improved personal effectiveness, team performance and workplace culture.
What are Broadplace Like To Work For
The idea is that people can be roughly placed into four different colours or ‘typical behaviours’. Where would you see yourself on this…?
What are Broadplace Like To Work With
We took part in a number of team and personal exercises and discovered a lot about ourselves and each other. One of the first things we had to do was choose a bunch of cards that best described us personally, and then give away the cards that didn’t describe us to other colleagues. It was a lot harder than it sounds!
What are Broadplace Like To Work With
A tricky task

It sounds rather simplified when you look at the key colours – but in fact, as with anything, there are lots of nuances. So on the full wheel there are 150+ different positions that you could fall into. We had a couple of instances where two people landed in the same place on the wheel.
What are Broadplace Like To Work For
But we know what you want to know…. how did we fare? What does our team look like? Well, overall we came out as mostly blues and reds – analytic leaders perhaps? But when taken with our secondary colours, we see a lovely mix of colour that we believe best suits our industry and our clients.
What are Broadplace Like To Work For




Google Names Broadplace As Top Performing Premier Partner Agency in UK

Google's Top Performing Agency
Google recently named Broadplace as their Number One TOP PERFORMING PREMIER PARTNER AGENCY at the Google Game On awards ceremony held at their new Kings Cross offices in London. Premier Partners are the highest and most prestigious rank of Google agencies – only the most skilled agencies achieve this status level.
Broadplace achieved 50 times more incremental growth than the average agency. Both the agency and their customers have experienced great recent growth and the agency has seen digital revenues grow in excess of 130% year on year. Google recognised Broadplace’s continued ability to grow and sustain its client base – indeed, for a number of years Broadplace has been amongst the top 5 Google Partners in the entire EMEA region in terms of client retention which is currently running at a massive 97%.
Broadplace Managing Director Ajay Syal commented: “It really doesn’t get much better than this, Broadplace are ecstatic about winning the Top Performing Premier Partner Agency award from Google. We  have won many awards previously but this one goes straight to the top of the trophy cabinet . This enviable recognition is testament to the passion, blood, sweat and tears that the entire Broadplace family has consistently delivered in the pursuit of excellence for all of our clients.
Google's Top Performing Agency
Ajay continues: “This is also great news for our clients because we believe that there is  a direct symbiotic relationship between our client’s  success and our success. This is why at the heart of our company ethos and our mission statement we realise our purpose is to ensure we build and grow our clients’ businesses first and foremost.  Referrals and organic growth have been our main drivers so to win the title of Top Performing Premier Partner Agency is real testament not only to our expertise and technology but our strong client relationships.
In the competitive digital agency marketplace (there are many thousands of agencies in the UK), it can be tricky for clients to choose which agency will be successful for them. Which is why the moniker of “Top Performing Agency”, given by Google themselves, can help advertisers to understand who could provide the best service. Premier Partner agencies are defined by assessment of their overall performance which is evaluated based on client revenue growth and retention, and growth in overall revenue and number of advertisers along with the number of Google certified people affiliated to the agency.

Google's Top Performing Agency
Anjay, Ajay and Akash from Broadplace receiving the award

The relationship between Broadplace and its customers is one of the reasons the company consistently outperforms other agencies. The company’s transparency and flexibility breeds trust with clients, which allows the latter to grow their business – growing their online visibility and enjoying increased revenue as a result.
Key differentiators of Broadplace include proprietary technology, developed alongside Google engineers, and their own real-time, pro-active campaign management platform “CampaignHub” – helping hundreds of clients optimise and maximise their online campaigns. Transparent reporting and invoicing means that clients have complete access and knowledge of where their budget is going and how hard it is working for them.
Google's Top Performing Agency
Some of the Broadplace team behind the award.

As an established and experienced agency, Broadplace has been a Google Partner agency for over 11 years and is proud to have been part of the Premier Partner tier for the last three years now. A pedigree like this is rare in this industry and reflects the business values of transparency, integrity and expertise.




Call back form