5 Ways to Make Your Content Go Viral

If you’re a digital creator, we know you dream of being able to make your content go viral. You’re working hard to create valuable, useful content, but is it enough to just upload it and hope for the best? Or are there some things you can do to improve the likelihood of your content getting shared thousands of times?

Here at Broadplace, we’re constantly looking at innovative ways of promoting content and we’ve some incredible results for our clients. This article shares some of our top tips we’ve learnt along the way:

  1. Write a great headline

One of the key ways to drive traffic to your content is to create a compelling headline. Facebook is cracking down on “clickbait” headlines, so use wording that persuades people to take action without sounding like spam. Check out our list of the top compelling words for creating copy for some inspiration.

Draft 10-15 headlines for each piece of content and put it out to a team vote for a great way to get feedback before you publish.

Make Your Content Go Viral

Keep your headlines snappy by using linguistic devices like alliteration and assonance. Choose shorter words, and make bold statements. Try to include a number, and use its numeric form. If you’re publishing a list, then 10 items is the magic number to aim for.

  1. Make it visually compelling

If people click through an interesting headline and are met with a wall of text, they will bounce straight back off the page. Make sure you use plenty of white space for articles.

Having at least one image in your content will more than double the likelihood of it being shared on Facebook according to BuzzSumo.

Make Your Content Go Viral


Creating infographics is another way to improve your chances of your content going viral – it’s the most shared form of content, closely followed by lists and quizzes. 

  1. Newsjacking

One way to get traction on content quickly and easily is to keep a close eye on the news, and write thought-and opinion-pieces on current events, particularly if you have a controversial or unique angle on a topic.

Use the news as a launch pad for content by being surprising and looking out for unusual facts. Come up with a fresh perspective, research a little deeper, and create a story that will appeal to people’s emotions.

  1. Be a trustworthy human interest hub 

The most shared content inspires awe and laughter, as well as making people look smart. Telling stories that appeal to people on an emotional level will bring a human element to your content.

Simple things like adding a byline or bio to your content will improve people’s perceptions and result in a higher level of trust, and will build your authority as a trustworthy and authentic source. 

  1. Don’t Just Create, Upload, and Leave It 

You can’t expect your content to go viral unless you have a plan in place for promoting it across various channels. Upload it where your target audience is most likely to be – whether that’s on Facebook, Twitter, or LinkedIn (or all of them).


Make Your Content Go Viral


Reach out to influencers in your niche and ask them to share your content – all it takes is one bigger influencer to retweet your link and you can see a big spike in traffic.

Think about adding some paid promotion. Organic reach is still possible on social media, but on platforms like Facebook, carefully planned sponsored posts can give your content the gentle push it needs to reach tens of thousands of people.

Truly viral content is rare, but by keeping an eye on the news and trending stories, means you can create content that is more likely to impact millions.

Working with digital marketing experts and professional content creators like Broadplace can improve your likelihood of publishing viral content. If you could benefit from our content writing services, contact us today for a free consultation.

Will SEO Content Get Better Still in 2011?

Most people would agree that the quality of written content across the web varies greatly depending on what you read and where you read it. Some webmasters are quite happy to put up content that makes no sense and doesn’t give the reader any real value. Provided it has the right keywords in the right places for SEO purposes, they are happy with the results as they are.
But a report from Hit Search in Liverpool reveals that search engine optimisation could be dominated by better quality content during 2011. This report is speculative in nature, but there is every reason to assume that it could well happen. Copywriting is much in demand at the moment, and it has been for many years as the internet has developed more and more. However quality has been questionable at the lower end of the market, and this is the area that could see some changes during the forthcoming year.
Perhaps many readers and internet surfers are getting bored with clicking through a high ranking Google result only to find they are faced with content that makes no sense. As any good quality SEO company will tell you, the quality of the content is just as important as the job it has to undertake.
This is where some providers and webmasters seem to make the mistake of focusing too much on SEO to the exclusion of all else. Anyone can write content that is poorly written and makes little sense, and slot in keywords in the correct places. But this does not encourage visitors to stay on the website or purchase anything, or indeed interact with that site in any other way. Instead of this they will leave and go elsewhere, in search of content that is better written and imparts the knowledge they are looking for.
So it will be interesting to see how the face of content writing and Search Engine Optimisation changes during 2011. Improvements are always being made in some areas, but it would be nice to see more webmasters putting more effort into the quality of the content they add to their sites.
Most people are aware that some webmasters put up lots of websites for the sole purpose of earning money. While there is nothing wrong with that, perhaps they will realise that quality content lasts longer, attracts more visitors and usually results in a better income as well. Relying on cheap and poor quality content writers does not bode well for the future.
As the world of the internet develops apace, SEO will remain as one of the most important factors for getting any website to rank highly in the search results. As there are more and more websites to compete against, the quality of the SEO and the writing will become ever more important. We shall certainly be watching closely during the year ahead to see whether low quality content packed with keywords starts to become less prevalent than it is now.
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