Broadplace Scoops Up Even More Awards!

Broadplace delighted with two major wins at prestigious awards

Broadplace managed a double whammy by winning both the Best Performance Marketing Campaign award and also the Rising Star award at the Wirehive1oo  Digital Marketing Awards held in Southampton on Thursday night.

 

Best Performance Marketing Campaign of the Year 2018

Best Performance Marketing Campaign

Best Performance Marketing Campaign broadplace and mercedes benz retail group

Our work with Mercedes Benz Retail Group has already received commendations this year at the AM (Automotive Magazine) Awards. Broadplace worked with Mercedes-Benz Retail Group to construct a digital strategy centered on a ‘360 customer view’- focusing on supporting and influencing customers throughout key moments during the pre-purchase digital research phase. As their appointed digital agency, Broadplace were crucial in the planning, creation and execution stages of their online advertising campaigns. As leaders and authorities in the digital marketing space, Broadplace also ensured strong collaboration from other stakeholders such as Google, Facebook & Bing.

Watch the video that Google made about our relationship with Mercedes Benz Retail Group.

To read more detail about the work we’ve done with Mercedes Benz Retail Group, click here to read the case study.

Judges said: “This was an excellent campaign with interesting innovations. Broadplace showed incredible insight in not only the micro moments but the triggers that bring consumers in-market.

The overall results of the campaign were frankly astonishing, we had set very high targets and these were by far exceeded” – Liz Luesley, Marketing Manager, Mercedes Benz Retail Group

“We are really proud of our partnership with Mercedes Benz retail. To be able to collaborate with one of the worlds leading premium automotive brands is truly inspiring. Our campaigns have been unique and innovative whilst maintaining a performance focus so to win this award is testament to our unique approach.”  – Ajay Syal, Managing Director Broadplace.

Rising Star of the Year 2018 – Amalee Gamache

Best Digital Marketing Agencies

We had high hopes for Amalee’s entry into Rising Star of the Year award. We could see she had star potential when we took her on. She soon proved herself worthy of the title, passing her exams quickly and successfully as well as becoming an instant hit with clients. Her natural ability and confidence saw her improving the agency relationship with Facebook, build client campaigns and organise a Google event at our offices.

 

Amalee’s meteoric rise to fame began in 2014 when she won Apprentice of the Year. She then worked at a charity and then as a Digital Marketing Coordinator before joining Broadplace last year. She delivered incredible ROIs for her clients (including 9.5 on Facebook and 8.3 on AdWords for one client). She has maintained a 100% client retention rate, her paid search revenue topped £1million in her first 6 months and she sustained a growth rate at 3 times that of her peers.

 

Judges said: “Amalee is clearly a great asset to her team and has a bright future ahead of her.”

It’s great to see someone progressing so quickly with excellent results.

“Amalee has been a true hidden gem. We always had high hopes for her but she has exceeded these by far. Not only has she achieved what we had hoped she would but she has achieved what we had not even thought about! Her approach and work ethic has added value in new ways and has truly helped the agency develop itself and grow to the next level. Amalee is very modest but she should take great pride in her achievements- I know that we certainly do!” Ajay Syal MD

Broadplace was also shortlisted for Team of the Year award.

Google Names Broadplace As Top Performing Premier Partner Agency in UK

Google's Top Performing Agency
Google recently named Broadplace as their Number One TOP PERFORMING PREMIER PARTNER AGENCY at the Google Game On awards ceremony held at their new Kings Cross offices in London. Premier Partners are the highest and most prestigious rank of Google agencies – only the most skilled agencies achieve this status level.
Broadplace achieved 50 times more incremental growth than the average agency. Both the agency and their customers have experienced great recent growth and the agency has seen digital revenues grow in excess of 130% year on year. Google recognised Broadplace’s continued ability to grow and sustain its client base – indeed, for a number of years Broadplace has been amongst the top 5 Google Partners in the entire EMEA region in terms of client retention which is currently running at a massive 97%.
Broadplace Managing Director Ajay Syal commented: “It really doesn’t get much better than this, Broadplace are ecstatic about winning the Top Performing Premier Partner Agency award from Google. We  have won many awards previously but this one goes straight to the top of the trophy cabinet . This enviable recognition is testament to the passion, blood, sweat and tears that the entire Broadplace family has consistently delivered in the pursuit of excellence for all of our clients.
Google's Top Performing Agency
Ajay continues: “This is also great news for our clients because we believe that there is  a direct symbiotic relationship between our client’s  success and our success. This is why at the heart of our company ethos and our mission statement we realise our purpose is to ensure we build and grow our clients’ businesses first and foremost.  Referrals and organic growth have been our main drivers so to win the title of Top Performing Premier Partner Agency is real testament not only to our expertise and technology but our strong client relationships.
In the competitive digital agency marketplace (there are many thousands of agencies in the UK), it can be tricky for clients to choose which agency will be successful for them. Which is why the moniker of “Top Performing Agency”, given by Google themselves, can help advertisers to understand who could provide the best service. Premier Partner agencies are defined by assessment of their overall performance which is evaluated based on client revenue growth and retention, and growth in overall revenue and number of advertisers along with the number of Google certified people affiliated to the agency.

Google's Top Performing Agency
Anjay, Ajay and Akash from Broadplace receiving the award

The relationship between Broadplace and its customers is one of the reasons the company consistently outperforms other agencies. The company’s transparency and flexibility breeds trust with clients, which allows the latter to grow their business – growing their online visibility and enjoying increased revenue as a result.
Key differentiators of Broadplace include proprietary technology, developed alongside Google engineers, and their own real-time, pro-active campaign management platform “CampaignHub” – helping hundreds of clients optimise and maximise their online campaigns. Transparent reporting and invoicing means that clients have complete access and knowledge of where their budget is going and how hard it is working for them.
Google's Top Performing Agency
Some of the Broadplace team behind the award.

As an established and experienced agency, Broadplace has been a Google Partner agency for over 11 years and is proud to have been part of the Premier Partner tier for the last three years now. A pedigree like this is rare in this industry and reflects the business values of transparency, integrity and expertise.




Broadplace Wins Two Prestigious Awards!

Broadplace Advertising has won two prestigious awards at the annual Wirehive100 Awards; picking up the “Best Use of Search” awards for their “Omni-Channel Partnership”. Plus Akash Raval won the Key Account Handler of the Year award. His rapid rise through the ranks from apprentice to Key Account Handler is a shining example of how investment in people can pay dividends.
Broadplace Awards
 
The evening was a glittering black tie dinner held at Mercedes-Benz World in Surrey. The host for the evening was comedian Paul Choudray, who pulled no punches – the Broadplace team, who, being sat on the VIP tables front and centre of the stage, fell victim to a few hilarious jokes!
 

Akash Raval – Account Handler of the Year Award

Akash Raval started working at Broadplace in 2013 as an Apprentice. He left college and came straight to work. He was quickly promoted to a permanent position as a Digital Account Manager; and then to Key Account Handler for Broadplace.
Broadplace Awards
Ajay Syal, Broadplace MD, notes that “Akash is the perfect example of how great talent can never be held back! Akash joined us completely new to online with no experience whatsoever as an apprentice. It was evident very early on that he had a deep affinity with digital marketing and very quickly completed his apprenticeship and joined broadplace as a fully qualified Google AM. Since then there has been no looking back for Akash. Akash has worked his way up through the teams and now manages our largest Key accounts where he has had a massive impact helping ROI increase for one of our biggest advertisers by 14%. He more than deserves this accolade.”
 


Judges commented:

Strong performance and commitment to growth. Dedication to going the extra mile and tangible results for clients.”
This is a great testament to ‘hard work wins out’ and the benefits are tangible to the business. The trust the business has in his skills again is represented in his rise within the business.


 

Broadplace Advertising – Best Use Of Search

The Broadplace Advertising team also won the Best Use of Search award. This award was won through a successful holistic search campaign that includes all channels of search such as PPC, SEO, Content and also Social Media Marketing. Judges in this category were looking for a cutting edge and comprehensive campaign that was expertly conceived, brilliantly executed and ultimately delivered tangible results.
 
Broadplace Awards
 


Judges said of the campaign:

Nice approach to using the right bits of the marketing toolkit to attract the right customer relationship level.”
Very positive impact on the site, revenue and conversions.”

Broadplace Awards
Broadplace Awards




Broadplace Named in Top 50 Most Powerful Google Tech Providers 2016

CIOStory magazine group (California, USA) has named Broadplace Advertising as one of the 50 Most Powerful Google Tech Providers 2016. We have been recognised for using technology to power not only enhanced results for advertisers but increase customer service and overall satisfaction within the digital marketing space.
Insights and reporting are a regular issue for the majority of small businesses. Broadplace’s reporting flexibility (through our CampaignHub technology) provides flexible and customisable email reporting which is completely responsive to the device it is viewed on, without attachments or cumbersome spreadsheets to deal with.

Broadplace Top 50 Most Powerful Google Tech Providers 2016
click here to see the story…

This allows an advertiser to view KPIs direct in their email, as well as having real-time access to reports and statistics available through their secure client portal. We use deep-learning, artificial intelligence and custom algorithms to provide suggestions, optimisations and easy to understand summaries of complex marketing data to businesses.
Broadplace also uses technology to enhance our customer service, using both  traditional face-to-face account management or phone/helpdesk style support  with real-time customer feedback buttons, messaging and automated emailing.
Broadplace CEO Rohit Chugh
Broadplace CEO Rohit Chugh

 
Broadplace CEO, Rohit Chugh said “Broadplace has created a flat corporate hierarchy to help foster the creation, adoption and iteration of innovative practices ideas and processes. We believe this has encouraged the level of technological advances that have led to this recognition. We’re so proud of our local, homegrown talent and their capabilities.”
 
Satisfied customers and technology awards are the tip of the iceberg for Broadplace’s achievements in the last year, they can add Google Premier Partner Status, Google Analytics Certified Partner status and they were also placed in the Top 5 EMEA Google Premier Partners for client retention and satisfaction.
 
Only recently, Broadplace became finalists in the Wirehive100 Awards – for Best Use of Search, Account Handler of the Year (Broadplace Key Account Manager, Akash Raval) and Techie of the Year (Broadplace’s Head of Operations, Dan Pillay).
 
Broadplace Awards



Broadplace Delighted With 3 Award Nominations

We are so proud that we are up for three WireHive100 awards this year – for individual and group work across a selection of clients. We love adding to the Broadplace awards so we’ve got everything crossed for more success again this year…

Broadplace Team, Up for Best Use of Search

This award was based on the work carried out for the UK’s favourite family-friendly discount retailer, The Works. Broadplace Advertising has worked with The Works since 2014, managing their PPC Campaigns, SEO, Content and Social.  In the first year of working together, Broadplace increased transactions by 275%. During 2015:

  • Sessions through paid search increased 10% from 6.1m to 6.7m users over the year
  • We extended reach through social, with unique shareable content, and through building social channels and advocates
  • Organic search now accounts for 42.1% of acquisition for The Works blog
  • In terms of revenue, we were able to provide The Works with 28% growth YoY

Broadplace’s in-house technology, CampaignHub helped the team to identify opportunities.
CampaignHub Broadplace
Other highlights included:

  • Achieved Internet Retailing Magazine’s Top 100 UK Retailers
  • Google Certified Shop status awarded
  • Particular growth from Google shopping campaigns, delivering 67% increase in transactions from 34,000 to 60,000 transactions YoY.
  • The visibility of relevant keywords has improved significantly – 47 (vs. 18) keywords in Top 5, 70 (vs. 34) in Top 10 on SERPs.

Broadplace Awards


Akash Raval, Key Account Handler – Up for Account Handler of the Year

We’re really proud of Akash’s rapid rise to fame. From apprentice to Key Account Handler and now a finalist for ACCOUNT HANDLER OF THE YEAR. As our Managing Director, Ajay Syal, said

“Akash is the perfect example of how great talent can never be held back! Akash is not committed to the cause- he is devoted to it! He truly bleeds Broadplace green. Akash has worked his way up through the teams and now manages our largest Key accounts where he has had a massive impact helping ROI increase for one of our biggest advertisers by 14%” He’s even wearing green today. What a champ!

Broadplace Awards


Dan Pillay, Head of Operations, up for Techie of the YearBroadplace Awards

Dan Pillay has sought to lead by example, implementing innovative technologies across the Broadplace infrastructure and throughout our business practices, specifically to improve customer experience. Dan was recently instrumental in Broadplace winning a coveted internal award from Google. Broadplace are also now placed third in the entire EMEA Region for Highest Client Retention.
We’re just so proud that Dan’s behind-the-scenes geekery has got the recognition it so rightly deserves.

Dan has been working incredibly hard creating CampaignHubLite – a free Adwords reporting tool that’s available to anyone doing AdWords themselves. Enterprise-level reporting using Broadplace’s own technology.
More on that soon, but for a sneak peek, click here to see if you could benefit from CampaignHub Lite.

Broadplace Awards
The finalists in full…




Why We Were Happy To Be Awards Runners-Up

Last night saw the 6th annual Leatherhead & District Business Awards.
 

Broadplace were nominated and shortlisted once more. This year we were in the running for Business of the Year.

We actually came second, as runners-up, to of all people, our clients Liquid Productions – with whom we have a long-standing relationship. We like to think that in a small way, we helped them a little with their win – for the last 3 years we’ve assisted in driving traffic through their AdWords campaigns and SEO.
But, really, we weren’t too disappointed by not winning the top prize. It was genuinely nice just to be nominated and shortlisted. We made sure that Liquid knew we were really pleased for them:


The judges were impressed with our 95% client retention rate and our Premier Partnership with Google – one of only 6 in the country.
Last year, Broadplace won the Award For People Development 2014. An accolade we were immensely proud of. We were recognised for our work in the local community and our work with young apprentices and interns. There’s nothing that makes us happier than shaping some of the brightest stars of the future in our industry.
 
broadplace (3)
 
Leatherhead Business Awards
 
The awards were established in 2009 by a Leatherhead-based PR firm and have gone from strength to strength. They are supported by a number of sponsors including ExxonMobil, Unilever, The Leatherhead & District Chamber of Commerce and Prowse & Co. Ltd.

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