SEO – Search Engine Optimization Basics

  • Posted by stanway
  • On May 7, 2010
  • SEO,

If you’ve ever wondered how a search engine chooses which websites to list first in its search results, then you’re not alone. It may seem like a secret process, shrouded in mystery, or perhaps even a random choice. The truth is that these search engines employ certain, specific algorithms to find the best results for their searches, as well as specific keywords and a specific keyword saturation. Understanding the way that search engines work to produce search results is an integral part of learning search engine optimisation, or SEO, the practice of manipulating your website so that it gets a higher ranking on search engine results.
Search Engine Optimisation can be simple and easy. A basic way to employ it is to use specific keywords that people use to search for sites like yours. A good keyword can be as specific as the name of your website or as general as the topic that your website focuses on. You want to use a keyword that people searching for a website like yours will actually employ in a web search, so choosing keywords will require some thought on your part. And you also want to make sure to include it in the body of your site, but not so often that the search engine thinks you’re simply employing keyword stuffing to try and show up in more searches. More often than not, this will lead to your website getting excluded from search results as opposed to getting included in them.
You can also incorporate good SEO tactics into the very design and code of your website. This will generally require some more specialized knowledge, since you’ll need to embed specific codes in the source of your website. But search engines do look for things like this. They don’t just search the text on a webpage; they search the entire code that brings a website to life.
You can employ basic SEO strategies on your own, but if you’re looking to really maximize your site for search engines, then you may want to consider getting professional help. It’s not always difficult to find a good company or even just a consultant who specializes in search engine optimisation. You can even take your self-help one step further and research the subject on your own so that you can know what’s going on with your website every step of the way. No matter your needs or your budget, there’s sure to be a solution that’s right for you.
Internet marketing is more than just developing a successful marketing campaign for your company. You have to be able to reach out to your customers in a variety of different ways.  Internet Marketing Consulting Services are the best way to expose your business to the online market.
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