There are four basic things that search engines do. They process queries, they crawl the web, they rank results, and they index things. Processing queries means that it takes the words placed into the search box and figures out what matches. Crawling the web means that the search engines have spiders or bots that travel over web pages. Ranking results means the search engine uses things like SEO to decide which results are most relevant to the search query. Indexing documents just basically means the search engine knows where to file the page. So this is the starting point on how a search engine operates. A good SEO Agency providing SEO Consulting services will help you get your site set well for SEO
There are a few things that prevent website or pages within a site to be essentially invisible from search engines. Some examples of things that will block or severely slow the showing of a site or page include having 100+ links on one page, cookie requirements, frame use, depth pages, form submission pages, blocked pages, login pages, redirect pages, and pages that use a drop down menu. Using straightforward links with HTML coding is a good way to make sure your site doesn’t have these problems. This isn’t quite as directly related to SEO, although using it won’t do you much good if your page is blocked for other reasons.
Relevance and popularity is another huge factor in how a search engine returns results. Relevance is where SEO really comes into play. The number of times a keyword or phrase is used, the more relevant it is, although using too many of a keyword or phrase may deem it as spamming, and thus given a less relevant result. Popularity references backlinks on the web. If your site has a lot of links coming back to the page, it is likely to be more popular and thus score better on the search engine rankings.
It used to be that websites could cram a bunch of keywords and meta-tags onto their HTML coding, and they would pull up huge, awesome search engine results. That’s not how it works anymore, and since the search engines changed the way they handle this, it’s gotten more trustworthy in results. Search engines also keep track of what domains are more trustworthy than others. Using SEO is a great way to get good results, and using relevance and popularity are also very helpful tools that will place your website where it truly belongs in the search engine results.
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