Northampton Reptile Centre

Northampton Reptile Centre

Company Website :
Services Provided: Google AdWords, Google Shopping Campaign

Reptile Centre had previously advertised online through text based campaigns. Working with Broadplace, they targeted higher ROI through the use of Google AdWords Shopping Campaigns. The PPC campaigns are driving customers in-store, increasing their lifetime customer value.

The Challenge

  • Improve ROI
  • Sustain Improved Revenue
  • Get an increase in users to the site and build a database of customers

The Approach

  • Upgrade old PLA campaigns to Shopping campaigns
  • Organise products by brand and value
  • Re-group main shopping campaign by ROI and optimise
  • Create separate campaigns for high and low ticket items


  • ROI increased by 257%
  • CPC decreased by 37%
  • 570% increase in total conversion value
  • 280% increase in sales
  • "We have weekly telephone meetings with our Account Manager, so I fully known what is happening on our account. AdWords works. We attract new business and then we retain those customers through good service." This gives him the time and freedom to focus on other aspects of the business without having to hire another member of staff.
    Gary Rolfe
    Northampton Reptile Centre

Contact Us


Broadplace Advertising Ltd
Connect House
Kingston Road
Surrey KT22 7LT

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