PPC – Pay-Per-Click Advertising Basics

  • Posted by dom
  • On May 7, 2010
  • PPC,

If you’ve surfed the internet for any length of time, chances are that you’ve seen your fair share of internet advertisements. They might take the form of a banner ad at the top of a page, or an ad in the sidebar of a page. Sometimes you can even find them in the middle of a page, between paragraphs in an article or blog post. You may know that the site owners get paid every time an ad on their website is clicked. This is known as “pay per click” advertising, or PPC. Even if you’ve never hosted ads on your website before, learning how to do it is simple.
The key to good Pay per Click advertising is knowing what kinds of keywords you want to highlight on your website. Most people choose to focus on ads that are directly related to the focus of their website or blog. This makes a lot of sense and is simple, since you won’t have to change your website much in order to optimize it for this type of advertising. But if you’re serious about making money through pay-per-click advertising, then you may also want to consider incorporating keywords that are more valuable and have a higher cost-per-click (CPC).
Now, just because you have a lot of traffic coming through your website doesn’t guarantee that you’ll make a lot of money with PPC advertising. Just because you’re getting a lot of impressions (impressions are the number of people who view the ads) doesn’t mean that you’ll get a lot of clicks on those ads. You want a high conversion rate: you want a good percentage of the people who visit your site to actually click on the ads that they see. And, really, that’s where the money is in pay-per-click advertising: getting customers to click on the ads that are featured on your website.
In order to make a decent amount of money through hosting PPC ads, you want to make sure that you’re reaching an audience that will be interested in the companies that are advertising on your website. While the advertising company usually decides which ads to post on your site, you can help your conversion rate by writing more blog posts or articles about subject matter related to those companies. You can even write about the specific companies you see advertised on your site in order to raise enough interest to increase your click-through rate. If you make the effort to increase your conversion rate, you’re bound to see results. Many of PPC Company and other PPC agency will help you to get more relevant traffic and effective conversion ratio in short time.
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