Parkway Contracts

Parkway Contracts

Company Website :
Services Provided: Google AdWords, Call Tracking, Google Tag Manager

Parkway’s main objective was to gain more leads from their Paid Search Traffic. Through restructuring their account and applying best practice throughout their campaigns, Broadplace was able to increase Parkway’s overall efficiency whilst maximising ROI.

The Challenge

  • Gain new leads
  • Increase exposure
  • Drive enquiries

The Approach

  • Implement Google Tag Manager Google Analytics
  • Set up call tracking
  • Rebuild campaign


  • AdWords contributes over 50% of conversion
  • CTR improved from 0.06% to 21.14%
  • Cost per conversion reduced from £3,138 to £104.26
  • Search Lost To Rank in May was 46.25%, now only 2%
  • "I find working with Broadplace easy and to the point and they completely understand my needs. They are flexible and work with me to create a wider audience for our products."
    Alastair Hemmings
    Group Fleet Manager of Parkway Contracts

Contact Us


Broadplace Advertising Ltd
Connect House
Kingston Road
Surrey KT22 7LT

Quick call back
Quick call back

Want to have a quick, no obligation chat with one of our experts?


E Newsletter
E Newsletter

Sign Up Now

Want a website like this? We can do that for you. Click here

Call back form