You might think that, once your business has a website, it’s relatively easy to start making money from people visiting it and purchasing whatever it is you’re providing. However, there’s no guarantee that anyone will visit your site at all – it has to be visible when potential customers search for your services or products on Google, otherwise nobody will be able to find it. For this reason, there are a great deal of companies offering ways of optimising your website so it can be easily found on search engines. While there are a number of methods available to use under the Search Engine Optimisation (SEO) banner, link building services are probably the most important next to choosing and using keywords.
Link building is a major part of ensuring that your website begins to rise up the Google rankings when people enter your chosen keywords into search engines. Inbound links (or backlinks) direct users back towards your website and therefore increase the traffic that search engine software examines when deciding where to place a website within its listings. While most SEO companies will offer link building packages as part of an overall service, there are also companies that exclusively offer the same packages.
There are a number of different link building techniques that businesses can utilise in order to create a more diverse range of links and increase their online visibility. For instance, by linking to as many places as possible, like blogs and comment sections, there is a higher chance that people will visit your website. Social media is a highly effective way of increasing traffic through links – because of the rise of social networking, search engines like Google and Yahoo now consider ‘social signals’. This means that, if you regularly link to content on your website through your Facebook page or Twitter account and formulate relationships with customers, fans and followers, any Like or Retweet connected to a webpage will be flagged as a sign of that webpage’s popularity. In addition, you might consider deeplinks, which are links to internal pages of your website, rather than just the homepage. As well as these techniques, companies that offer link building services will inevitably use many more methods to increase website traffic.
In addition to link building, the improvement of keywords and phrases is another area that an SEO company will look to work on, as these are the search terms that potential customers will type into Google and (hopefully) find your website – for this reason, the more specific the keywords are, the better. Sprinkling them throughout the content within the site will ensure that it is more visible to search engine spiders.
By combining one of the many available link building packages with keyword improvement and other SEO techniques, your business will begin to rise up the search engine rankings, ultimately gaining you more customers and increasing your revenue streams. You’ll be the new Amazon or iTunes in no time!