Google Analytics is a powerful took for any online business. By tracking and reporting web traffic you can create and tailor campaigns for marketing success. Here are some tips to boost your campaign.
Utilise audience data for creating custom visitor segments, including demographics such as gender, age and location. Make use of the reporting views too so you can determine how certain users interact with your site. With these trends, you can create a custom visitor segment to track against goals. Measure the segment against other visitor traffic to review how specific users behave. Refine the segment to include date of the users’ first session which can be useful for remarketing plans.
Get email versions of your top reports instead of browsing Analytics for hours to find data in order to increase sales. This will save you a lot of time.
A visitor may land on your site for the first time and feel overwhelmed with information and pages. One pager sites can be a little less complex, but most people use a search bar to navigate around sites. The on-site search term report can be very valuable and display the most searched terms within your website and the keywords used. You can use this data to improve your site. Use the searches as email campaigns, common products or service pages as upsells or recommendations, and make new landing pages dedicated to specific search terms.
If you spend too much time on Analytics, there are ways to speed this up and make things more efficient. Remember the keyboard shortcuts to get tasks done quicker. This will save do much time in the long run when creating and editing reports.
Users go through three stages when looking to make a purchase: awareness, consideration, and decision. By following a buyer’s journey you can see their thought process and make the sales process smoother. Determine what causes them to buy and why. Use a behaviour flow report to see touch-points and pages. If you sort by “new users” you will receive data only on those customers who are not already familiar with your brand. Use the data to create a better on-site experience and attract even more new visitors.
Compare sales between mobile and desktop platforms. Mobile internet access is way more popular than desktop these days. More and more people are browsing and buying on the move. Compare behaviour and total conversions to determine trends and see where improvements can be made. Improve the navigation and ease of use on your mobile website. Also find out the speed of your site and improve that to prevent users getting fed up and logging off mid purchase.
Also consider other things such as custom dashboards, running attribution reports, multi-channel funnel reporting, assisted conversion reports, and reverse engineering your sales. Compare new and returning customers to see what you need to focus on. Make any changes to create the best digital marketing plans and website experience for your users.