Category Industry News

  • NEWS: Moz Comments on Domain Authority 2.0

    Posted by Emily On March 8, 2019

    Recently Moz updated its Domain Authority scoring.   Moz says, “Domain Authority has become the industry standard for measuring the strength of a domain relative to ranking.”   We recently published a guide to Link Building for 2019. In it we describe that DA doesn't directly affect Google rankings, but…[…]

  • News Round Up: Google Latest

    Posted by Emily On February 27, 2019

    Google’s next chapter for metrics to focus on clarity once ‘average position’ is removed When AdWords was launched, one of the original key metrics was Average Position. However, this has lost its usefulness and will be phased out later this year.   What Does This Mean? While Average Position used…[…]

  • How Small Businesses Can Stand Out This Christmas

    Posted by Emily On November 26, 2018

    Online reviews are one of the best ways of getting to new customers, and the holiday season is no different. For small businesses to contend with the big boys at this time of year, there are still a few ways to do this without breaking the bank. One of these…[…]

  • Holiday Shoppers Are Begging for Your Help This Christmas

    Posted by Emily On November 19, 2018

    ‘Help me find you — wherever I am, whenever I want’ That's what holiday shoppers are asking of retailers at this time of year. Shoppers are inundated with messaging and are looking for brands to cut through the noise and answer the questions they're asking. Questions such as "brands like"…[…]

  • What You Need To Know – New Google Seller Ratings By Country

    Posted by Emily On November 16, 2018

    You may be aware that back in September, Google announced to advertisers that from October, they would start counting and displaying seller ratings by country. There's been a bit of a delay, but it's now happening. What does that mean for you? Well, Seller Ratings are a means of building…[…]

  • Broadplace Scoops Up Even More Awards!

    Posted by Emily On October 17, 2018

    Broadplace delighted with two major wins at prestigious awards Broadplace managed a double whammy by winning both the Best Performance Marketing Campaign award and also the Rising Star award at the Wirehive1oo  Digital Marketing Awards held in Southampton on Thursday night.   Best Performance Marketing Campaign of the Year 2018…[…]

  • Exclusive Features in the new Google Ads Experience

    Posted by Henry P On October 5, 2018

    From the 11th October, you will be unable to access the old AdWords interface. The new Google Ads has a number of exclusive new features that weren't available in the previous AdWords. I have compiled a list of the most useful ones to review to help you ensure that your…[…]

  • Broadplace Now A Google CSS Partner

    Posted by ajay On August 20, 2018

    Broadplace has been confirmed as a Google Comparison Shopping Service (CSS) Partner with a shiny new badge. But what does that mean for you? A Bit of Background You'll be aware of the power of Google Shopping, and you might know about some EU regulations that have deemed that Google…[…]

  • The Importance of Security on Your Website

    Posted by Emily On August 1, 2018

    This post is not about GDPR, we promise. But it is about web safety. Something you and your clients have a vested interest in - as business owners and consumers. Internet users are more concerned than ever about web encryption, with so much personal information and transactions happening. So it…[…]

  • Broadplace Shortlisted For 2 Awards At Google Premier Partner Awards

    Posted by Tom A On August 16, 2017

    Google has shortlisted Broadplace for the Growing Businesses Online and Shopping Innovation Awards at the upcoming EMEA Premier Partner Awards at Google in Dublin. This is Google's first global Premier Partner awards program. Premier Partners are the highest rank of Google agencies - only the most skilled agencies achieve this…[…]

  • What You Need To Know About Mobile-First

    Posted by shirley On June 22, 2017

    Google advise to switch your m-dot domain to responsive before the mobile-first index rollout. Plus, they say there might not be just one launch day, and could roll out piecemeal as sites are ready for the change. Doesn't mean anything to you? OK, here's what all this means. Back in…[…]

  • Google Names Broadplace As Top Performing Premier Partner Agency in UK

    Posted by admin On March 30, 2017

    Google recently named Broadplace as their Number One TOP PERFORMING PREMIER PARTNER AGENCY at the Google Game On awards ceremony held at their new Kings Cross offices in London. Premier Partners are the highest and most prestigious rank of Google agencies - only the most skilled agencies achieve this status…[…]

  • Google Phantom 5 Update on February 7th

    Posted by admin On February 28, 2017

    Further to our report on the "update that possibly was" on February 7th, which remains unconfirmed by Google themselves... The update has a name, courtesy of Glenn Gabe, a digital marketing veteran and it is Google Phantom 5. He conducted a deep analysis of the 'update' and concluded that it…[…]

  • Google Update February 7 – What Happened?

    Posted by admin On February 17, 2017

    There's been some mild chatter and anecdotal evidence of a possible Google updates around the 7th February. Google hasn't confirmed the update. There are only mild fluctuations seen in rankings for most of our projects. We aren't seeing anything significant from our end - indeed, some clients saw an increase in…[…]

  • Why You Should Become a Google Partner

    Posted by ajay On October 31, 2016

    by Ajay Syal, Managing Director of Broadplace Advertising Google Invites Broadplace To Advise New Google Partners EMEA Partner Acceleration Summit 2016, Dublin HQ Broadplace was invited by Google to speak at their Partner Acceleration Summit. The summit was exclusive to brand new contracted Google Partners. It was designed to accelerate…[…]

  • Broadplace Wins Two Prestigious Awards!

    Posted by admin On October 17, 2016

    Broadplace Advertising has won two prestigious awards at the annual Wirehive100 Awards; picking up the “Best Use of Search” awards for their “Omni-Channel Partnership”. Plus Akash Raval won the Key Account Handler of the Year award. His rapid rise through the ranks from apprentice to Key Account Handler is a shining…[…]

  • How To Get Your PPC Account Back…

    Posted by admin On October 5, 2016

    It's happened a couple of times in the past year and we've seen the fall out when other advertising agencies go into administration (as we've seen with ReachLocal and now The Advertising Club). We respect our competitors immensely, and we are always sad to find out that things haven't worked…[…]

  • Pokemon Go For Business – Is It Worth It?

    Posted by Emily On September 13, 2016

    Once a playground favourite, Pokemon has enjoyed a massive revival this year, with the augmented game app Pokemon Go. Despite only being released in early July, you will have had a hard time escaping its existence. This phenomenon could actually present some benefits to your business. The whole game is geography…[…]

  • Broadplace Acquires Mercedes-Benz Account

    Posted by admin On September 5, 2016

    Mercedes-Benz Retail Group Appoints Broadplace as New Digital Marketing Agency   Mercedes-Benz Retail Group UK (MBRG) has named Broadplace Advertising as its new digital marketing agency. The partnership will focus on MBRG’s expertise and heritage. Broadplace will ensure the quality, excellence and efficiency associated with MBRG are front of mind…[…]

  • Broadplace Named in Top 50 Most Powerful Google Tech Providers 2016

    Posted by admin On August 3, 2016

    CIOStory magazine group (California, USA) has named Broadplace Advertising as one of the 50 Most Powerful Google Tech Providers 2016. We have been recognised for using technology to power not only enhanced results for advertisers but increase customer service and overall satisfaction within the digital marketing space. Insights and reporting are…[…]

  • Everything You Need To Know About Expanded Text Ads

    Posted by admin On August 2, 2016

    As you may be aware, Google removed right hand ads earlier this year. This has freed up space on the Search Engine Results Page (SERP), so Google has now introduced expanded text ads. It's a big deal because this shift to a more mobile-friendly experience is the biggest update for AdWords…[…]

  • Broadplace Delighted With 3 Award Nominations

    Posted by Broadplace On July 20, 2016

    We are so proud that we are up for three WireHive100 awards this year - for individual and group work across a selection of clients. We love adding to the Broadplace awards so we've got everything crossed for more success again this year... Broadplace Team, Up for Best Use of…[…]

  • New Google Premier Partners – Explained

    Posted by admin On June 29, 2016

    We’ve been really excited to be able to share this news. Sometimes it’s hard to keep quiet about exciting Google developments! But we’re finally able to tell you that Google have updated their Partners programme - with the introduction of a new Google Premier Partners accreditation and a new feature within…[…]

  • Brexit Impact On Ad Industry and GDPR

    Posted by admin On June 28, 2016

    Many experts have made statements on the Brexit impact on ad industry, we wanted to share them with you and look at what the future holds. It's safe to say that almost every business up and down the country probably found that they were split last Friday. Some celebrated and some…[…]

  • Online Advertising in Europe Surpasses TV – €36.2bn

    Posted by admin On May 16, 2016

    The Internet Advertising Bureau (IAB), of which Broadplace is the only Google Premier Partner to be a member, recently held its 10th Annual Interact Conference. There it was announced that online advertising surpassed the European TV Market in 2015 - growing 13.1% to €36.2bn, beating the European TV Market which is…[…]

  • Google Updating Ad Colours And Other Stories…

    Posted by Emily On April 26, 2016

    Get out the paint sample charts... Google are testing out some new colours! For three years now we've had yellow Ad icons that depict paid search results. But now we are seeing testing of different colours across different Google products. Here's the lowdown of what's being tested and what we…[…]

  • New Data Shows State of AdSpend [Infographic]

    Posted by Emily On April 21, 2016

    The data for UK Digital AdSpend for 2015 has been released by the Internet Advertising Bureau (of which Broadplace is the only Google Premier Partner to be a member). We were interested to see the rise in internet-enabled devices in the average family home. We've combined the IAB findings with…[…]

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