Category Google

  • Preparing for the Q4 Shopping Spree

    Posted by Ally Whicher On September 12, 2019

    Google Shopping Best Practices, Tips and Tricks Q4 is fast approaching, so it’s time to review those best practices for Google Shopping! We have some tips and best practices that we hope will help you kick start optimising your shopping campaigns to achieve the best performance, when it really matters!…[…]

  • Broadplace attend Google Partners Executive Council EMEA

    Posted by Ally Whicher On July 2, 2019

    The invite What a treat it was to attend the Google Partners Executive Council EMEA on the 26th-28th of June, 2019! This was a highly exclusive invitation-only event for CEOs and Senior Executives representing the top Google Partners from around EMEA. Members of the Google Partners Executive Council represent a…[…]

  • Link Building Challenges 2019 and How To Overcome Them

    Posted by Emily On February 4, 2019

      Link building is an integral, though much misunderstood, part of SEO. High-quality incoming links show your site to be a valuable resource.. But, do it wrong and you could find your site penalised. Link building has changed dramatically over the past few years. Old-school tactics such as directory submissions, blog and forum…[…]

  • HOW TO: Get Your Content Marketing Right in 2019

    Posted by Emily On December 17, 2018

    As the new year approaches, now's the time to think about how you can improve your content marketing in 2019. If you've been guilty of putting content marketing on the back burner, or (possibly worse) making a half-hearted attempt at it when you get around to attempting it, this is…[…]

  • How Small Businesses Can Stand Out This Christmas

    Posted by Emily On November 26, 2018

    Online reviews are one of the best ways of getting to new customers, and the holiday season is no different. For small businesses to contend with the big boys at this time of year, there are still a few ways to do this without breaking the bank. One of these…[…]

  • Holiday Shoppers Are Begging for Your Help This Christmas

    Posted by Emily On November 19, 2018

    ‘Help me find you — wherever I am, whenever I want’ That's what holiday shoppers are asking of retailers at this time of year. Shoppers are inundated with messaging and are looking for brands to cut through the noise and answer the questions they're asking. Questions such as "brands like"…[…]

  • Voice Search: Preparing For A Revolution In Search

    Posted by Oliver Seymour On September 21, 2018

    Communicating with our technology has come a long way in a relatively short period of time and each next step is coming faster and faster. The rise of Smart Phone as the dominant technological revolution of the 21st century has lead to the possibility of communicating with each other and…[…]

  • How To Increase Clickthrough Rate

    Posted by Emily On August 1, 2018

    Click Through Rate (CTR) is a vital metric for any Google AdWords campaign – not only will it improve your adverts’ performance and lower advertising costs, it will also bring more visitors to your website ready for you to convert into paying customers. Optimising your average CTR will improve your…[…]

  • The Importance of Security on Your Website

    Posted by Emily On August 1, 2018

    This post is not about GDPR, we promise. But it is about web safety. Something you and your clients have a vested interest in - as business owners and consumers. Internet users are more concerned than ever about web encryption, with so much personal information and transactions happening. So it…[…]

  • Optimising videos on YouTube

    Posted by Jose Faria On March 22, 2018

    Video remains a powerful storytelling medium and is a great way to engage your audience. Many people find watching a creative video much more interesting than reading an article. And if you can be creative and attentive to your audience’s interest, YouTube can become a vital tool for promoting your…[…]

  • Mobile Advertising Trends for 2018

    Posted by Jose Faria On March 5, 2018

    Mobile is becoming the platform for a variety of digital marketing strategies to reach your customer. To keep up with your competitors, it is important to utilise this channel to ensure you have covered all bases and are reaching your maximum target audience. Mobile advertising comes with many benefits, one…[…]

  • Google Adwords: Does my bidding strategy matter?

    Posted by Jose Faria On January 24, 2018

    Adwords offers several bid strategies that allow businesses to match to their online marketing goals in order to optimise their budget. Bidding plays a key role in ad rank and therefore the visibility of your ads to users, so it’s definitely an important factor to consider when setting up your…[…]

  • 5 advanced SEO tactics that will help boost your search engine rankings

    Posted by Jose Faria On January 23, 2018

    When it comes to SEO, change is the only constant. New algorithms keep businesses on their toes and greater competition means that now is the time to take your SEO to the next level.  Here are 5 advanced SEO tactics that will help boost your search engine rankings.   Optimise…[…]

  • Search Advertising Importance in 2018

    Posted by Jose Faria On January 15, 2018

    Search advertising is a useful tool for any business. Placings ads on search engine result pages for a small fee every time a web surfer clicks on their ads can be very powerful. These pay per click campaigns show a lot about intent of potential buyers when searching for products…[…]

  • Optimise Your Paid Search Campaign

    Posted by Jose Faria On December 22, 2017

    Creating an effective paid search campaign does not need to be difficult. The benefits include generating leads, creating brand awareness and driving sales, so they can be a worthwhile investment. If you are currently running, or considering, a cost per click (CPC) advertising campaign, here are some top tips to…[…]

  • Using schema markup to bolster your SEO

    Posted by Jose Faria On December 19, 2017

    Adding structured data (scheme markup) to your website can increase your chances of having an enhanced SERP listing, being featured in a rich answer, or (in the case of branded searches) having a knowledge panel appear. Schema markup is also becoming increasingly important in the age of voice search, acting…[…]

  • 5 Ways to Dominate Local Search After Google’s Hawk Update

    Posted by Jose Faria On December 18, 2017

    Google’s Hawk update on local listings back in August has made appearing in local searches even harder. The update originally existed to make sure a single business couldn’t dominate the results by having multiple listings, effectively booting competitors off the listings. However, what ended up happening in practice, was that the…[…]

  • Gmail advertising techniques to increase campaign success

    Posted by danielle On October 6, 2017

    Gmail advertising techniques to increase campaign success Gmail advertising is a very useful tool for promoting your business online. The benefits of these ads are that they appear as a regular email service and are not intrusive to users. In 2015, Google integrated the ads with the Google AdWords toolbox,…[…]

  • Broadplace Shortlisted For 2 Awards At Google Premier Partner Awards

    Posted by Tom A On August 16, 2017

    Google has shortlisted Broadplace for the Growing Businesses Online and Shopping Innovation Awards at the upcoming EMEA Premier Partner Awards at Google in Dublin. This is Google's first global Premier Partner awards program. Premier Partners are the highest rank of Google agencies - only the most skilled agencies achieve this…[…]

  • Steps To Improve Your Website’s Google SEO Ranking To Gain New Customers

    Posted by danielle On August 14, 2017

    Improving your Google SEO ranking can have a huge impact on the success of your business. The higher up you sit in search engine results, the more people will be able to find you. This means a greater chance of making more sales. Boosting business revenue is important to all…[…]

  • What You Need To Know About Mobile-First

    Posted by shirley On June 22, 2017

    Google advise to switch your m-dot domain to responsive before the mobile-first index rollout. Plus, they say there might not be just one launch day, and could roll out piecemeal as sites are ready for the change. Doesn't mean anything to you? OK, here's what all this means. Back in…[…]

  • Google Names Broadplace As Top Performing Premier Partner Agency in UK

    Posted by admin On March 30, 2017

    Google recently named Broadplace as their Number One TOP PERFORMING PREMIER PARTNER AGENCY at the Google Game On awards ceremony held at their new Kings Cross offices in London. Premier Partners are the highest and most prestigious rank of Google agencies - only the most skilled agencies achieve this status…[…]

  • Google and Broadplace Address Your Brand Safety Concerns

    Posted by admin On March 21, 2017

    You may have seen reports in the media (both industry and mainstream) about concerns over 'brand safety'. Some high profile advertisers have expressed worries about their adverts showing against sensitive content, some of which has been highly controversial. We want to take a moment to review what we as a company…[…]

  • Google Phantom 5 Update on February 7th

    Posted by admin On February 28, 2017

    Further to our report on the "update that possibly was" on February 7th, which remains unconfirmed by Google themselves... The update has a name, courtesy of Glenn Gabe, a digital marketing veteran and it is Google Phantom 5. He conducted a deep analysis of the 'update' and concluded that it…[…]

  • Google Update February 7 – What Happened?

    Posted by admin On February 17, 2017

    There's been some mild chatter and anecdotal evidence of a possible Google updates around the 7th February. Google hasn't confirmed the update. There are only mild fluctuations seen in rankings for most of our projects. We aren't seeing anything significant from our end - indeed, some clients saw an increase in…[…]

  • Google Publishes New Guide To Gmail Ads

    Posted by Paul H On January 30, 2017

    Google have published an updated guide to best practices when using Gmail Ads. they sum up the advice in 4 neat tips. Gmail ads let you reach people in places where they spend a lot of time -- their inboxes. From targeting to creatives, learn how to drive the best possible performance…[…]

  • How To… Make A Free Business Video And Win £500

    Posted by admin On November 7, 2016

    Finally, you can make free business videos (and win £500 with our YouTube Competition). YouTube recently released YouTube Director for Business app. This incredible app allows you to shoot professional-looking business videos. It tells you how to shoot, what to shoot and what to talk about. Choose from a variety…[…]

  • Why You Should Become a Google Partner

    Posted by ajay On October 31, 2016

    by Ajay Syal, Managing Director of Broadplace Advertising Google Invites Broadplace To Advise New Google Partners EMEA Partner Acceleration Summit 2016, Dublin HQ Broadplace was invited by Google to speak at their Partner Acceleration Summit. The summit was exclusive to brand new contracted Google Partners. It was designed to accelerate…[…]

  • SEO Explainer Video

    Posted by shirley On October 6, 2016

    Here at Broadplace we are blessed to have a great team of SEO experts - from account managers, to linkbuilders, to content writers. This quick video explains why so many companies rely on Broadplace to enhance their Search Engine Optimisation. Long gone are the days that SEO teams stuff keywords…[…]

  • How To Get Your PPC Account Back…

    Posted by admin On October 5, 2016

    It's happened a couple of times in the past year and we've seen the fall out when other advertising agencies go into administration (as we've seen with ReachLocal and now The Advertising Club). We respect our competitors immensely, and we are always sad to find out that things haven't worked…[…]

  • Google Possum Update – What You Need To Know

    Posted by shirley On October 3, 2016

    Google’s Possum Update is a local update and the latest addition to its menagerie of algorithms (penguin, panda, hummingbird...) which effect SEO. The update started rolling out in the first week of September and is still in the process of altering the SERPs (search engine results page). These are still fluctuating,…[…]

  • Broadplace Named in Top 50 Most Powerful Google Tech Providers 2016

    Posted by admin On August 3, 2016

    CIOStory magazine group (California, USA) has named Broadplace Advertising as one of the 50 Most Powerful Google Tech Providers 2016. We have been recognised for using technology to power not only enhanced results for advertisers but increase customer service and overall satisfaction within the digital marketing space. Insights and reporting are…[…]

  • New Google Premier Partners – Explained

    Posted by admin On June 29, 2016

    We’ve been really excited to be able to share this news. Sometimes it’s hard to keep quiet about exciting Google developments! But we’re finally able to tell you that Google have updated their Partners programme - with the introduction of a new Google Premier Partners accreditation and a new feature within…[…]

  • Google Updating Ad Colours And Other Stories…

    Posted by Emily On April 26, 2016

    Get out the paint sample charts... Google are testing out some new colours! For three years now we've had yellow Ad icons that depict paid search results. But now we are seeing testing of different colours across different Google products. Here's the lowdown of what's being tested and what we…[…]

  • Google Removing Right Hand Ads – True Impact on SMEs

    Posted by dantheman On April 12, 2016

    As our customers will know (because we've emailed them about it!), Google recently rolled out a new format for the search engine results page - removing right hand ads from results pages. You can read more about that here. Here at Broadplace, we've been interested to see the impact of these…[…]

  • Turning Insight into Action

    Posted by dantheman On February 24, 2016

      Broadplace recently attended the Google Premier SMB Partner conference. One of the key objectives outlined by Todd Rowe (Managing Director - Google Channel Sales) at the event was that each attendee would have at least one key takeaway from the conference. With so many valuable sessions taking place, we as an agency…[…]

  • Google Removes Right-Hand Ads

    Posted by Anjay R On February 22, 2016

    So Google has officially pulled the plug on right-hand ads (also known as sidebar ads). They've been testing this for quite some time, but now it's actually happening across the world. The cut-off day was Friday 19th February. As of now, Google will only be showing ads at the top…[…]

  • What Are Google Knowledge Graphs?

    Posted by Emily On February 22, 2016

    What Are Knowledge Graphs?     Knowledge Graphs have been around since 2012. They are the explainer text or lists that sometimes appear at the top of searches (before ads). Or on the right hand side of the search results. The space is reserved to hold popular facts about people, places…[…]

  • Ajay Syal, MD Broadplace Reviews Client Retention At Google Conference

    Posted by ajay On February 12, 2016

    According to Google's own annual customer satisfaction survey, Broadplace was placed in the Top 5 in the EMEA region for retention and satisfaction.... Broadplace was invited to the Google Premier SMB Partner Conference (EMEA) at their head office in Dublin 3rd-5th Feb 2016. The annual event is organised to bring…[…]

  • New Study Reveals Key Content Tips For Better SEO

    Posted by Emily On January 21, 2016

      New Study   Backlinko took 1 million Google search results, analysed them and came up with some common factors that push up ranking. They looked at site speed, content and backlinks. The study was also partnered by SEMRush, Ahrefs, MarketMuse and SimilarWeb. We take a look at it all,…[…]

  • How Google My Business Is Changing Local Searches

    Posted by Ella C On January 18, 2016

    Google My Business is forever changing and evolving to improve the ways users can discover local businesses through their online Google search. With Google My Business, you are able to add location extensions to your ads. This means that even at a first glance, users can see exactly where a business is located…[…]

  • Why We’re Excited About Android Pay

    Posted by Freddie R On January 5, 2016

    What is Android Pay? Much the same as Apple Pay, Android Pay gives users the ability to pay for things in stores and online with their phone. In stores people simply swipe their phones over a card reader, just like the contactless cards we have now, and online there is a “buy…[…]

  • What Can Customer Match Do For You?

    Posted by Ella C On November 18, 2015

    What is Customer Match?   "It is the ability to target ads based upon email addresses" Want to reach your email database without sending a blanket sales email? Using customer match allows you to show specific ads to customers logged in with their email address to Google, Google+, YouTube or…[…]

  • Christmas Shopping Trends You Need To Know

    Posted by dantheman On October 15, 2015

    With the festive season almost upon us, we're bringing you a series of blogs about Christmas Shopping trends for 2015. If you read nothing else, let it be this... Google Christmas Shopping Trends Analysis of online shopping behaviour shows that once we hit less than three months to go until…[…]

  • Online Retail Ads – When to Save And When To Spend This Christmas

    Posted by Emily On October 14, 2015

      We have been putting together a useful and practical gift for online retailers this Festive Season, whether you're one of our customers or not. The key Retail Christmas Dates will help you to work out when you need to up your advertising spend and when to cut back to get…[…]

  • 3 Competitor Analysis Tips To Get Ahead For Christmas

    Posted by dantheman On October 12, 2015

      Don’t focus on what the competition are doing, use it to add FOCUS what you are doing.   "Your ability to learn faster than your competition is your only sustainable competitive advantage". (Arie De Gues) Market Research is a powerful tool, however, informed research can be an expensive investment,…[…]

  • The New Google Logo – Love It or Hate It?

    Posted by Emily On September 2, 2015

    We're a Google Premier SME Partner, as well as Google Analytics Certified Partner. Of course we love it! But I bet you won't guess exactly why... Approximately 690 news articles have been written about the new Google logo so far (according to Google News!). It's big news when a global…[…]

  • 4 Google Analytics Tools That Are Criminally Underused

    Posted by changerz On February 11, 2015

    1. Top Conversion Paths (Conversion > Multi-Channel Funnels > Top Conversion Paths)                       There is a substantial amount of data that you can get from this Top Conversion Paths. Some of the most obvious uses of it is to see…[…]

  • A Mobile User Journey

    Posted by dom On April 24, 2014

      Written by Dominic Hart[…]

  • Google Has Fun On April Fools’ Day (New AdBirds Feature)

    Posted by admin On April 1, 2014

    As I’m sure you're all aware, Google enjoys a good April Fools’ day prank, and 2014 is no exception. I logged into My Client Center this morning to start my day’s work and saw a notification for Google’s new feature, “Google AdBirds”. Being the curious person I am, I clicked…[…]

  • Get your business on Google with Places for Business!

    Posted by admin On August 21, 2013

    According to Google, over ninety percent of its consumers search for local businesses using the internet – this probably equates to billions all over the world. Why wouldn’t you want to get in on this with your own business listing on Google Search and Google Maps? This is how your…[…]

  • Data refresh on Panda 24 and why it’s not an algorithm change

    Posted by admin On February 11, 2013

    Although it had previously been rumoured, and was reported by Searchengine Journal's Barry Schwartz, Google finally revealed the Panda 24 update themselves on January 22nd via Twitter. This explains why many webmasters have complained about their loss of ranks recently while Google has enjoyed a staggering revenue of $14.42 billion…[…]

  • Google Visits Broadplace to Talk about New Features & Developments in AdWords

    Posted by admin On May 29, 2012

    You may already know that Google runs a Partner Programme where companies, like us, who are specialists in search engine marketing and SEO, can receive a certification to consult and manage online campaigns by demonstrating their in-depth understanding of Google’s AdWords in exams. As we’re a Certified Partner, Google likes…[…]

  • You can leave your (White) Hat on or Incur New SEO Penalties as Implemented by Google

    Posted by admin On April 5, 2012

    Very difficult if you don't know what you're doing, is the answer. Because of the high amount of competition online, many websites don't manage to get very high up the search engine rankings pages. For this reason, most websites employ varying search engine optimisation (SEO) techniques, which are designed to…[…]

  • Google Webmaster Tools Crawl Errors – Fix It!

    Posted by admin On February 23, 2012

    Pretty much all websites will have crawl errors of one kind or another. These are errors with your site that Google spotted when they crawled it. Not only should you be aware of what these errors are, you should also know how to fix the most common of them. Errors…[…]

  • Impression Share And What It Means To You

    Posted by admin On February 14, 2012

    What is Impression Share? One question I get asked a lot by my clients is: What is the overall number of all searches made on my keywords, and how many of those searches am I appearing for? Up until recently there was no quick and easy way of answering this…[…]

  • Bid-Per-Call: A New And More Efficient Way To Track Your Returns

    Posted by admin On February 13, 2012

    Millions of people surf the internet every day, and whether that be for research while at work or for fun when at home, the chances of an advert catching your eye are extremely high no matter where you are. Google is a well-known and well utilised medium when it comes…[…]

  • Harness the Global Reach of the Internet to Link People to your Website

    Posted by admin On February 8, 2012

    You might think that, once your business has a website, it's relatively easy to start making money from people visiting it and purchasing whatever it is you're providing. However, there's no guarantee that anyone will visit your site at all – it has to be visible when potential customers search…[…]

  • Visual Aspect of SEO – Google Instant Preview

    Posted by admin On January 19, 2012

    Google is constantly changing the way its search engine works and it is also offering new features that will change the way we use it. One recent example of this comes in the form of Google Instant Preview. You may already have seen this in action if you use the…[…]

  • Google Reconsideration Requests

    Posted by admin On January 13, 2012

    Google reconsideration requests are tricky to understand but it relates to a number of guidelines that you need to comply to. If you are not in agreement you can always email the customer service team or webmasters at Google who will be able to run you through how to form…[…]

  • The Importance of Fresh Content in SEO

    Posted by admin On January 6, 2012

    When examining the ways of how a website can be improved, it is important to consider that you need to involve some form of SEO Company into the equation. SEO or search engine optimisation is the way of writing content by placing keywords into anything you may be writing. It…[…]

  • Google Launches Google+ Pages for Businesses

    Posted by admin On November 28, 2011

    Some major companies have already joined the fray, including Fox News. While some businesses will no doubt be helped by a social media marketing agency, others will delve into the idea of having a proper business page by themselves. The good news is that Google+ business pages are not just…[…]

  • Google launches Product Listing Adverts

    Posted by admin On November 28, 2011

    For many businesses getting noticed on the Internet can be hard. But schemes such as Google Adwords have made things a little easier for businesses.  And this month Google launched product listing Ads in the UK adding images and simple product details helping businesses attract more customers. With the aim…[…]

  • Google’s Freshness Algorithm provides you Freshest of Results for your Searches

    Posted by admin On November 8, 2011

    Google has geared up itself to offer freshest of results possible with reference to the search queries depending upon the relevancy and time factor. Through the modified Caffeine web indexing system, Google has made significant improvements to the ranking algorithm which in turn reflects on approximately 35 percent of searches…[…]

  • Google Gets Rid of Some of its Products in a Major Clear Out

    Posted by admin On September 26, 2011

    Google is changing. The news headlines have been full of developments concerning Google+ in recent weeks. But the latest news from Google has got nothing to do with its newest products. Instead it has decided to have a clear out of some of its older and less exciting products in…[…]

  • Google Test Infinite Scroll – blog

    Posted by admin On September 2, 2011

    To Infinity – and beyond? How many internet search engines can you name? There are literally hundreds of search engines available to use online at this very moment and yet there is only one that truly tops the bill. So much so that its brand name has been absorbed into…[…]

  • The Latest Analysis of Search Engine and Social Media Performances Makes for Interesting Reading

    Posted by admin On July 28, 2011

    Experian Hitwise has just released a report analysing the performance of the main search engine providers and social media players for the month of June 2011. Google is known to dominate the search engine market, but June turned out to be a particularly good month: 1. It enjoyed the biggest…[…]

  • Google Puts a Block on .co.cc Domains

    Posted by admin On July 18, 2011

    Major news has hit the internet headlines in the last few days, with Google deciding to put a full block on all co.cc domain names. It will no longer show such domains in its results pages, making it even harder for these websites to be found. Here are some notable…[…]

  • Google Plus Launches – But Will It Make A Difference?

    Posted by admin On July 8, 2011

    In the last few days the internet has been awash with announcements about Google and its new launch – Google Plus, or to put it more simply, Google+. Google refers to this as “real life sharing”. It has also aimed to describe its new idea as being more subtle and…[…]

  • Google is All Set to Issue Another Panda Update

    Posted by admin On June 30, 2011

    A few short months ago Google changed the face of search engine results by issuing the Google Panda update (also referred to as the Google Farmer update). Now it has been revealed that another update is on the way, although it is by no means certain exactly when this is…[…]

  • Google Runs Experiment Showing Click Counts for Pay Per Click Adverts

    Posted by admin On June 27, 2011

    If you have been searching for things using the Google search engine recently, you may have spotted a slight change in some of the paid ads that have been displayed. It has been noticed that some of the adverts have a small line of text underneath them, stating how many…[…]

  • Web Pages Markup Gets Easier Thanks to Search Engines Alliance

    Posted by admin On June 13, 2011

    The three main competing search engines – Google, Yahoo and Bing, from Microsoft – are not often seen as best friends. But this week they have announced an alliance that should make it easier for webmasters to markup their web pages in a common format. The alliance is called Schema.org,…[…]

  • Display advertising becomes more relevant with Google’s ‘Topic Targeting’

    Posted by admin On April 27, 2011

    Advertisers can now aim more specific pages for advertising their products/services, thanks to 'Topic Targeting', the recent addition in Google Display Network. Google is steadily expanding its display network, this is clearly visible with the additions it keeps implementing. Here is a low down of how the Google Display Network…[…]

  • Google’s +1 tool- A breakthrough into the Social Space?

    Posted by admin On April 27, 2011

    Taking a note of the popular 'Like' & 'Tweet' tabs used by Facebook & Twitter; Google has recently announced a new tool called '+1'. Here is how the Google’s +1 will work '+1' will be a small tab featuring next to the sites displayed SERP. It will allow you to…[…]

  • New Version of the AdWords Home Tab

    Posted by Broadplace On February 1, 2011

    Get ready to log in to your AdWords account and check the new and improved version of Home Tab of Adwords.  The latest blog post from Google covers the new improvement. Google always listens to what and how advertisers want their interface so that they can manage every bit of…[…]

  • Android 3.0 Honeycomb; A Sneak Peek

    Posted by Broadplace On January 26, 2011

    After the Android 2.3 , Gingerbread on Nexus S, there is a lot of buzz and excitement regarding how and what will be bigger and better in the next Android release… The name as all of us know is Android 3.0, Honeycomb. Recently, Google showcased Android 3.0 at  the Consumer…[…]

  • Your Website May Be Compromised – Steps to Fix Compromised Website

    Posted by Broadplace On December 30, 2010

    Seeing a notification from Google that says ‘your website may be compromised’ can give a tough time to a webmaster. The warning is an indication that a particular site is hacked by an unauthorized person. If you ever receive such a notification from Google then do not panic as this…[…]

  • Find Out More About Controlling And Indexing Your Site Via Google

    Posted by Broadplace On December 8, 2010

    Most people who have a website of any description want to make sure they are doing all they can to lift its position in the search engines. When I say search engines, of course I mean Google primarily. This is the search engine the majority of people use, so it…[…]

  • How to add ‘Deja vu’ with Google Re-marketing

    Posted by Broadplace On November 29, 2010

    Google is known to offer online marketing firms with novel online advertising techniques which aid in increasing their conversion score. Google re-marketing being the latest online technique which has been a great stimulator in the same direction. Cookies are used to track customer purchasing pattern which help the search engines…[…]

  • Google Instant on Mobile

    Posted by Broadplace On November 7, 2010

    Now, enjoy Google Instant on your Mobile! Since Google instant was launched in September ; the searchers have been getting the searches faster; the predictions are helping people to reach to the right search page as early as possible. At the time of the first Google Instant release Google promised…[…]

  • Quality Score Dropped Around Last Week of October

    Posted by Broadplace On October 29, 2010

    For all those who were really worried about the drop of quality score and increase in Fist Page Bid; have a sigh of relief. It was more of a Google glitch as per the blog post It says that many accounts experienced the drop quality score for high performing keywords…[…]

  • Google Boost to help Advertising for Small Businesses

    Posted by Broadplace On October 29, 2010

    Small businesses are increasing in number online since the increase in the number of online shoppers. Maximum numbers of online searches happen on Google, which clearly indicates that highest number of business is generated through it. Google has tried making online advertising easy for small business owners through Google places,…[…]

  • Google opened its url Shortener for everyone!

    Posted by Broadplace On October 10, 2010

    Its more than nine months since Google first introduced the Google Shortener  (https://goo.gl/) as part of Google Toolbar and Feedburner. Google has already integrated the Google URL Shortener technology in many of it’s products like News, Blogger, Maps, etc. Google has now opened the shortener for everyone. One can just…[…]

  • First Few Steps Towards SEO!

    Posted by Broadplace On October 8, 2010

    Search Engine Optimisation (SEO) is a combination of “On Page” and “Off Page” efforts. It is a discipline which needs a lot of research, experimentation and analysis. A Good SEO expert decides on various hypotheses and sets up test cases and keeps fine tuning the technique. And as we know;…[…]

  • Google Apps Marketplace Completed Six Months

    Posted by Broadplace On October 7, 2010

    Google Apps Marketplace was born around six months back. Since then the growth has been really phenomenal. Today , more than 4 million users have been using / Installed Google Apps on their domain. Its really a huge number to achieve in over just six months.  The official site of…[…]

  • SEO Consulting checks before you hire an SEO agency

    Posted by Broadplace On October 5, 2010

    You have a website and now you want to find a good SEO Consulting Company who can help you bring that additional free organic traffic to your website. I’m sure there are lots of emails dropping into your inbox claiming that the writer is the best SEO consultant and that…[…]

  • Bid Simulator has Estimated Top Impressions now!

    Posted by Broadplace On October 5, 2010

    Since its launch of Bid Simulator PPC Consultants got a feature that allowed the impact of keyword level bids on advertising impact. We all loved it and now Google announced that  “Estimated Top Impressions’ is now available in “Bid Simulator” . Using data from the past seven days, the bid…[…]

  • Google Realtime Search

    Posted by Broadplace On September 26, 2010

    Google Realtime Search ; now what it is after so much of media attention regarding Google Instant? Google Realtime Search lets you see up-to-the-second social updates, news articles and blog posts about hot topics around the world. You can check it here Google realtime is a separate search engine dedicated…[…]

  • Google Health, A Cool Tool

    Posted by Broadplace On September 17, 2010

    Google Health was released around 2 years back but it has really evolved pretty well. The Tag line of the tool / app is “Better health comes from better information.”  All of you have always think that you should take care of your health but just get busier and busier…[…]

  • Google v/s Facebook : A social Media Clash

    Posted by Broadplace On September 16, 2010

    Google is Set To Go Head To Head With Facebook. Despite being one of the most recognisable brands worldwide, Google is continuing to step up its expansion by pushing further into the social media arena and building a website to take on the mighty Facebook. Google's next big project and…[…]

  • Adwords Editor Download

    Posted by Broadplace On September 15, 2010

    Adwords Editor Download is available at Google Adwords Site here The Latest release for Google Adwords Editor is version 8.0.1 for Windows and Mac. Google Adwords editor is Free,  downloadable desktop application. It helps manage Google Adwords campaigns. It is very easy to manage large Adwords accounts. With AdWords Editor,…[…]

  • New version of Adwords Editor Available Now

    Posted by Broadplace On September 15, 2010

    New Version of Google Adwords Editor is available now. Google Adwords Editor has released new version (8.0.1) for Windows and Mac. Adwords Editor has been such a wonderful tool to manage the Adwords campaigns. With so many new changes on the Adwords taking place in last few months; we were…[…]

  • Yahoo Comments on Google Instant

    Posted by Broadplace On September 14, 2010

    If you were looking for Yahoo's comment on Google .... Hold your breath ...Yahoo seems to have welcomed Google Instant. In its blog post Back to the Future: Innovation is Alive in Search ; Yahoo! has mentioned that “Instant Feature” was introduced by Yahoo way back in 2005. Yahoo search…[…]

  • Google Instant Not Working

    Posted by Broadplace On September 14, 2010

    Now that you want to test out Google Instant but the problem that you face is  "Google Instant is not working for me" We are trying to list some of the reasons for “Google Instant Not Working” for you. 1.    Check Your Google Domain : Google Instant is NOT yet…[…]

  • Google Instant Challenges

    Posted by Broadplace On September 14, 2010

    When good and bad (or wait and watch) reviews , blogs, updates poured on millions of web pages regarding Google Instant ; one would like to know “what went behind scenes to get Google instant Happening?” Major change : Now Google Search page has turned from a static HTML page…[…]

  • Google Instant is Live

    Posted by Broadplace On September 8, 2010

    Google instant is live. Check it here . We had mentioned about this some days back on this blog.  At that time Google was mentioning is as  Streaming. Check "Google Turn on Streaming" Google Instant is rolling out over several days to users signed in to a Google Account. s…[…]

  • Google Turns on Streaming

    Posted by Broadplace On September 2, 2010

    Google is turning it on and I must say turning it on very well. After the disputable release of “Site links for Brand+Generic Terms”  (Check at "Showing more results from a domain” ) ; the new release is now available only on Google.com) regarding “Streaming” is very useful. One can…[…]

  • Google Display Network and Display Advertising in Google AdWords

    Posted by Broadplace On June 21, 2010

    Google is making sure that they are adding enough tools and technologies to make Display Adverting a success. The latest blog introducing the Google Display Network covers the various initiatives, tools and technologies introduced by Google over last one year to add a great momentum to run display campaigns with…[…]

  • Click-to-Call Google Adwords Ads in UK

    Posted by Broadplace On June 16, 2010

    click-to-call ads in UK Its a good news for UK advertisers on Google Adwords. All those who have or want to try their Google adwords ads on Click to Call; earlier faced issue since they could add free phone numbers (e.g. starting with '0800). Or phone numbers with local area…[…]

  • Google Caffeine Release Complete Update

    Posted by Broadplace On June 12, 2010

    All of you webmasters who had been noticing the faster and faster indexing of your web pages / blog posts etc now are sure that the Caffeine release is completed. In its blog post Our new search index: Caffeine Google has announced the completion of a new web indexing system…[…]

  • Adwords Campaign Experiments is Split Testing tool for Google Adwords Campaigns

    Posted by Broadplace On June 9, 2010

    Google has announced "Adwords Campaign Experiments (ACE)" in its latest blog AdWords Campaign Experiments Beta: Split testing tool for your campaigns Till now PPC Specialist would do a simple pre and post analysis of the changes made for Keywords, bids , adgroups and placements. But this will often be approximate…[…]

  • Google Suggest Provides Spelling Correction in Search

    Posted by Broadplace On June 8, 2010

    When "Google Suggest" was launched all of us were aided well to reach to the relevant query much faster. Now Google suggest has been almost part of our search journey. Many times when we spelled the query wrongly we thought how good it would have been if  Google had understood…[…]

  • Google Adwords Launches New Billing Tab Control

    Posted by prasad On June 4, 2010

    This is surely an exciting time for Adwords with Google releasing many features on its Google Adwords Interface. In the recent blog post Beta Testing News: Try the new Billing tab to get more control and flexibility The new interface is being released in U.S. Advertisers and Google will invite…[…]

  • Freeze Frame from Google

    Posted by prasad On June 3, 2010

    Google search is not just about relevance , quick and useful but Google is adding "Fun" to it too!! As per the blog Freeze Frame Google moves to one step further to personlisation on the Google search page. Last week we mentioned about the usefulness of Secured search this week…[…]

  • Filter to Allow Content Network Ads on Top 1000 Sites

    Posted by prasad On May 27, 2010

    Google has been continuously improving the features and solutions on the Google Content Network. The latest release (New tool for brand advertisers on the Google Content Network (https://adwords.blogspot.com/2010/05/new-tool-for-brand-advertisers-on.html) Some of the changes that we have seen over last year are Frequency Capping : ( Frequency capping limits the number of…[…]

  • Google Search Gets More Secured

    Posted by prasad On May 26, 2010

    The new secured Google Search as described in Search more securely with encrypted Google web search is a good step forward from Google. Today, most people are wishing for enhanced security features and control over other channels which are likely to access their online communication. Next time you search for…[…]

  • Improve your call to action – 7 Easy Steps

    Posted by prasad On May 26, 2010

    Google’s blog on 7 ways to improve your call to action is a good read to  Boost your "Call To Action" with the 7 Wonders… If you have a website you must know that you have 5 seconds to sell your services and products to millions of visitors who browse…[…]

  • Cool Feature – Answer highlighting by Google

    Posted by prasad On March 9, 2010

    Google’s blog (https://googleblog.blogspot.com/search/label/user%20experience%20and%20usability) Covers their effort regarding collating unstructured data to provide right information to users in the search results itself. Google Squared (https://www.google.com/squared) is an early effort from Google to automatically find , identify and extract structured data from across the web. Google has used the research for a…[…]

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