Category Google AdWords

  • Preparing for the Q4 Shopping Spree

    Posted by Ally Whicher On September 12, 2019

    Google Shopping Best Practices, Tips and Tricks Q4 is fast approaching, so it’s time to review those best practices for Google Shopping! We have some tips and best practices that we hope will help you kick start optimising your shopping campaigns to achieve the best performance, when it really matters!…[…]

  • An Introduction to Digital Marketing by CampaignHero

    Posted by Ally Whicher On July 18, 2019

      An Introduction Earlier this week, we introduced our app, 'CampaignHero', to Starling's Business Banking customers. CampaignHero aims to bridge the gap between the 'do it yourself approach' to full-on agency support. CampaignHero allows you to manage Microsoft, Facebook and Google Ads all from within your smartphone. What makes the…[…]

  • News Round Up: Google Latest

    Posted by Emily On February 27, 2019

    Google’s next chapter for metrics to focus on clarity once ‘average position’ is removed When AdWords was launched, one of the original key metrics was Average Position. However, this has lost its usefulness and will be phased out later this year.   What Does This Mean? While Average Position used…[…]

  • Digital Marketing Tips for Christmas 2018

    Posted by admin On December 6, 2018

    Christmas is a time when businesses ramp up their marketing strategies to entice new customers and more sales during the festive season. Competition is fierce among competitors, so brands need to stay ahead of the game in their campaigns in order to take the biggest share of the market. In…[…]

  • Bing Ads NEWS – 3rd Headline and 2nd Description in Text Ads

    Posted by Emily On November 23, 2018

    TL/DR? - you can import your longer ads from Google Ads to Bing Ads!   Bing has updated text ads to include a third headline and a second description in a move that will have Digital Account Managers everywhere rejoicing. Back in August, Google Ads did the same thing and…[…]

  • What You Need To Know – New Google Seller Ratings By Country

    Posted by Emily On November 16, 2018

    You may be aware that back in September, Google announced to advertisers that from October, they would start counting and displaying seller ratings by country. There's been a bit of a delay, but it's now happening. What does that mean for you? Well, Seller Ratings are a means of building…[…]

  • Exclusive Features in the new Google Ads Experience

    Posted by Henry P On October 5, 2018

    From the 11th October, you will be unable to access the old AdWords interface. The new Google Ads has a number of exclusive new features that weren't available in the previous AdWords. I have compiled a list of the most useful ones to review to help you ensure that your…[…]

  • AUTO: Interview with Broadplace’s Ajay Syal in AMOnline

    Posted by Emily On September 27, 2018

    AMOnline has been the UK's leading source of news, insight and analysis for the automotive industry for over 25 years. The publication ran a piece on Ajay Syal and Broadplace's position in the auto digital marketing sphere. We wanted to bring you the highlights. What Makes Broadplace Different? “Our industry…[…]

  • 5 Digital Marketing Essentials for StartUps

    Posted by admin On September 25, 2018

    We've had experience in helping start-ups achieve growth at a sustainable rate. We want to look at what makes a successful digital marketing strategy for start-ups. Don't underestimate the power of digital marketing. It's one of your greatest tools in building your business from scratch and a direct route to…[…]

  • VIDEO: Google, Mercedes Benz Retail Group & Broadplace

    Posted by Emily On August 28, 2018

       We are extremely proud of our work with client Mercedes Benz Retail Group. And Google were pleased enough to document our working relationship with MBRG in a video. Featuring Broadplace's very own Ella Cicero, who heads up the MBRG account for us, Broadplace Managing Director Ajay Syal and…[…]

  • Frequently Answered Questions About CSS and Google’s Answers

    Posted by Emily On August 28, 2018

    As you may be aware, we recently announced that we had become a Google CSS Partner - now able to bring you discounts galore on your shopping ads. But we also know that you probably have lots of questions about this. We hope to answer some of these here. These…[…]

  • Broadplace Now A Google CSS Partner

    Posted by ajay On August 20, 2018

    Broadplace has been confirmed as a Google Comparison Shopping Service (CSS) Partner with a shiny new badge. But what does that mean for you? A Bit of Background You'll be aware of the power of Google Shopping, and you might know about some EU regulations that have deemed that Google…[…]

  • How To Increase Clickthrough Rate

    Posted by Emily On August 1, 2018

    Click Through Rate (CTR) is a vital metric for any Google AdWords campaign – not only will it improve your adverts’ performance and lower advertising costs, it will also bring more visitors to your website ready for you to convert into paying customers. Optimising your average CTR will improve your…[…]

  • Google’s Ad Suggestions And How You Will Benefit

    Posted by Emily On July 2, 2018

    Google have rolled out a new ‘recommendations’ feature called Google Ad Suggestions. We asked Broadplace's Ella Cicero to break down what they are, how they work and how they could help your business... "Research has shown that ad groups with 3 or more high-quality ads can get up to 5%…[…]

  • Paid Search Tips To Improve ROI

    Posted by Jose Faria On April 25, 2018

    The goal of an eCommerce account is to improve ROI and this can be done via paid search campaigns. ROI is a vital part of any marketing campaign to push forward revenue for online businesses. Newsletter sign ups and phone calls are also useful, but it is important to never…[…]

  • Google Adwords: Does my bidding strategy matter?

    Posted by Jose Faria On January 24, 2018

    Adwords offers several bid strategies that allow businesses to match to their online marketing goals in order to optimise their budget. Bidding plays a key role in ad rank and therefore the visibility of your ads to users, so it’s definitely an important factor to consider when setting up your…[…]

  • Search Advertising Importance in 2018

    Posted by Jose Faria On January 15, 2018

    Search advertising is a useful tool for any business. Placings ads on search engine result pages for a small fee every time a web surfer clicks on their ads can be very powerful. These pay per click campaigns show a lot about intent of potential buyers when searching for products…[…]

  • Optimise Your Paid Search Campaign

    Posted by Jose Faria On December 22, 2017

    Creating an effective paid search campaign does not need to be difficult. The benefits include generating leads, creating brand awareness and driving sales, so they can be a worthwhile investment. If you are currently running, or considering, a cost per click (CPC) advertising campaign, here are some top tips to…[…]

  • Understanding ‘Days to conversion’ in Google Adwords

    Posted by admin On December 4, 2017

    Last month, Google quietly released a new ‘days to conversion’ segment to Adwords reporting, allowing advertisers better insight on their sales cycle. The data shows the number of days it takes for people to convert after clicking your ad, for all clicks during the selected date range.Not every click to…[…]

  • Gmail advertising techniques to increase campaign success

    Posted by danielle On October 6, 2017

    Gmail advertising techniques to increase campaign success Gmail advertising is a very useful tool for promoting your business online. The benefits of these ads are that they appear as a regular email service and are not intrusive to users. In 2015, Google integrated the ads with the Google AdWords toolbox,…[…]

  • Effective ad copy writing tips for your business

    Posted by danielle On September 22, 2017

    PPC and digital marketing are forever moving forward, but writing ad copy remains a key focus of any campaign regardless of platform changes. Here are some tips for writing effective ad copy for your business. You can also speak to our expert team at Broadplace about implementing a strategic ad…[…]

  • 4 essential questions to ask before getting started with Google Adwords

    Posted by Clare Moorhouse On September 20, 2017

      Just getting started with Google Adwords? Thinking of running a Google Ads campaign for the first time? Make sure you ask yourself these four questions before getting started: 1. What keywords should I bid for? The Google Adwords Tool will provide a useful source of phrase selection ideas and…[…]

  • The REAL reasons your Landing Page Forms aren’t working for you – and how to fix them!

    Posted by Clare Moorhouse On August 29, 2017

    A landing page contact form is possibly one of the most important aspects on the page that will help you convert leads, yet so many businesses fail at optimising them correctly. If you are driving plenty of traffic to your landing page, but you are not seeing enough conversions you…[…]

  • 5 tools to find negative keywords (that everybody doing Google Adwords should be using)

    Posted by Clare Moorhouse On August 24, 2017

    Negative keywords allow businesses who are running a Google Adwords campaign to restrict their PPC advertisements so that they reach a more relevant audience. Adding negative keywords to your campaigns will help to target your advert properly and ensure you get the clicks that are more likely to convert. We’ve…[…]

  • The Dos and Don’ts of Keyword Optimisation

    Posted by Clare Moorhouse On August 7, 2017

    Choosing which keywords to rank for is the foundation of any successful PPC and SEO campaign. So whether you’re embarking on a Google Adwords campaign, or you simply want to ensure your website is visible in the organic search results for keywords related to your business, keyword research is one…[…]

  • How Do I Get Ratings On My Adverts?

    Posted by admin On June 22, 2017

      Quick question, which of these ads are you automatically drawn to... Most people will click on the first one - not because it's the top result, but because of those stars showing you how others have rated the company. We place trust in reviews and ratings. Adding a Seller…[…]

  • What You Need To Know About Mobile-First

    Posted by shirley On June 22, 2017

    Google advise to switch your m-dot domain to responsive before the mobile-first index rollout. Plus, they say there might not be just one launch day, and could roll out piecemeal as sites are ready for the change. Doesn't mean anything to you? OK, here's what all this means. Back in…[…]

  • A Day In The Life Of A Broadplace Apprentice

    Posted by Tom A On May 5, 2017

    How I became an Apprentice At college the nearest thing to digital I had was Photography, which was only one of my four A-levels, yet I spent most of my free periods and time outside of college on my photography work simply because I enjoyed it. I struggled with the looming…[…]

  • Google and Broadplace Address Your Brand Safety Concerns

    Posted by admin On March 21, 2017

    You may have seen reports in the media (both industry and mainstream) about concerns over 'brand safety'. Some high profile advertisers have expressed worries about their adverts showing against sensitive content, some of which has been highly controversial. We want to take a moment to review what we as a company…[…]

  • How To Set Up Ad Schedules on AdWords

    Posted by Michal W On January 27, 2017

    Ad scheduling is important. You may think that distributing your ads evenly across the week would be more of a catch-all approach. And it may be the case that ad scheduling isn't necessarily relevant for your sector. But if you have a pretty good idea of when your customers are…[…]

  • How To Get Through Blue Monday in Digital Marketing

    Posted by Emily On January 16, 2017

    Quite simply, it's the most depressing day of the year. But let's not dwell on Blue Monday too much and look forward to all the exciting developments that we have to expect in 2017. Let's indulge in some inspirational (but not at all vomit-inducing, promise) quotes from experts in digital…[…]

  • How To Make The Most of Extended Text Ads

    Posted by dantheman On November 28, 2016

    Extended Text ads provide an increase of 50% more ad space, as well as a bunch of other exciting features, as we mentioned when they were first released (read more here). Google will be swapping to this format on 31st January 2017, so you don't have too much time to make…[…]

  • “How-To” E-Books For Key Industries This Christmas

    Posted by Emily On November 17, 2016

    Christmas is approaching fast, but it's not too late to make the most of the opportunities this time of year. It's just a case of identifying them and acting fast. That's why Broadplace has put together a Free Ebook Christmas Marketing for you. Whether you're a retailer in Toys & Games,…[…]

  • Why You Shouldn’t Pause Campaigns Over Christmas

    Posted by Sergio B On November 11, 2016

    Are you thinking it's better to Pause Ad Campaigns at Christmas? It's tempting to wind down for the Christmas period. The office Christmas party, more lunchtime drinks - it all makes us feel like we should be putting everything on pause. We get it. But while pausing your ad campaigns might…[…]

  • Click-To-Message – The New Way To Talk To Customers

    Posted by admin On October 18, 2016

    Google has been beta testing Click To Message ad extensions, and we've been a part of that. Several clients have been testing the new feature with great results. The click-to-message ad extensions are exciting because they give users a really quick and convenient new method of getting in touch with…[…]

  • Expanded Text Ads – The Results So Far

    Posted by dantheman On October 11, 2016

    by Dan Pillay, Head of Operations, Broadplace Advertising   Earlier this year we reported on the introduction of Google's Expanded Text Ads. Here at Broadplace, we’re seeing that the average Clickthrough Rate (CTR) of Expanded Text Ads is 188% higher than standard text ads across our client base this September. This…[…]

  • Digital Marketing Agency Case Study – Mercedes

    Posted by akash On September 20, 2016

    The Mercedes Sandown Group required a digital marketing agency who knew how to adapt and work collaboratively to achieve goals and get ahead of the competition.   Background Sandown Group has over 30 years’ experience in selling and servicing Mercedes-Benz vehicles. Sandown Group has showrooms in Guildford, Basingstoke, Poole, Dorchester,…[…]

  • Everything You Need To Know About Expanded Text Ads

    Posted by admin On August 2, 2016

    As you may be aware, Google removed right hand ads earlier this year. This has freed up space on the Search Engine Results Page (SERP), so Google has now introduced expanded text ads. It's a big deal because this shift to a more mobile-friendly experience is the biggest update for AdWords…[…]

  • Challenges & Opportunities for the Legal Sector 2016

    Posted by Sergio B On July 26, 2016

    Despite more than 30% of companies increasing marketing staff and marketing budgets since 2014, digital budgets remain a small proportion of marketing spend for many law firms. Using a report from Econsultancy and The Lawyer, as well as our own experience with our clients in the law sector, we have…[…]

  • Broadplace Delighted With 3 Award Nominations

    Posted by Broadplace On July 20, 2016

    We are so proud that we are up for three WireHive100 awards this year - for individual and group work across a selection of clients. We love adding to the Broadplace awards so we've got everything crossed for more success again this year... Broadplace Team, Up for Best Use of…[…]

  • Google Vs. Bing Ads – Which Should You Use?

    Posted by akash On June 8, 2016

    In this article: Google vs Bing stats and facts, real-life case study and handy infographic for business owners/advertisers. Whilst we are a Google Premier Partner, we believe in being impartial and delivering bespoke services to our clients. That involves looking at a number of different avenues for getting their products/services…[…]

  • New Data Shows State of AdSpend [Infographic]

    Posted by Emily On April 21, 2016

    The data for UK Digital AdSpend for 2015 has been released by the Internet Advertising Bureau (of which Broadplace is the only Google Premier Partner to be a member). We were interested to see the rise in internet-enabled devices in the average family home. We've combined the IAB findings with…[…]

  • How To Achieve Enviable Customer Satisfaction

    Posted by dantheman On April 19, 2016

    by Dan Pillay, Head of Operations, Broadplace Advertising Ltd.   In the following article, you can learn the process which has led to industry-leading levels of advertiser satisfaction and retention as outlined by our MD, Ajay Syal, in Dublin at the recent Google Partner Conference: As part of our efforts to…[…]

  • Exclusive Data: Right Hand Ads SERP Effect

    Posted by dantheman On April 12, 2016

    A while back we announced the fact that Google was removing right hand ads:    Many were concerned that this could have a negative impact on SMEs using AdWords to promote their business on Search Engines Results Pages (SERPs). We took a look at that too:   Following on from…[…]

  • What to do about AMP

    Posted by Freddie R On April 12, 2016

    [vc_row][vc_column width="1/1"][vc_column_text] “What Do I Need To Know About AMP?” Google recently rolled out its newest service – a joint project with Twitter, Accelerated Mobile Pages. As more and more people are using their mobile as their preferred option when browsing the web, Google decided a service was needed that allows…[…]

  • Google Removing Right Hand Ads – True Impact on SMEs

    Posted by dantheman On April 12, 2016

    As our customers will know (because we've emailed them about it!), Google recently rolled out a new format for the search engine results page - removing right hand ads from results pages. You can read more about that here. Here at Broadplace, we've been interested to see the impact of these…[…]

  • Google Removes Right-Hand Ads

    Posted by Anjay R On February 22, 2016

    So Google has officially pulled the plug on right-hand ads (also known as sidebar ads). They've been testing this for quite some time, but now it's actually happening across the world. The cut-off day was Friday 19th February. As of now, Google will only be showing ads at the top…[…]

  • How To Set Up Smart Goals

    Posted by akash On January 25, 2016

      Measuring the success of your AdWords campaigns is often done through AdWords Conversion tracking or importing through Google Analytics E-commerce transaction.   There can be times when small & medium sizes businesses are not able to track conversions & see the impact of their campaigns.   This is where…[…]

  • What Can Customer Match Do For You?

    Posted by Ella C On November 18, 2015

    What is Customer Match?   "It is the ability to target ads based upon email addresses" Want to reach your email database without sending a blanket sales email? Using customer match allows you to show specific ads to customers logged in with their email address to Google, Google+, YouTube or…[…]

  • Why You Should Regularly Visit Clients

    Posted by akash On November 16, 2015

    On a weekly or monthly basis, Broadplace Account Managers will travel North, East, South or West to visit our clients face to face. You name the place, we've most likely been there to see our clients. It's an extra service that we truly believe develops more personal working relationships.  …[…]

  • How To Get Customer Ratings On Ads For Free

    Posted by Jong-Tack On October 20, 2015

    Two years ago, we highlighted the benefits of the Seller Rating Extensions.   In a nutshell, a seller rating is a star rating that can be displayed with one of your AdWords ads. Google pulls ratings and reviews of your business from third party review sites and averages them to…[…]

  • How Structured Snippet Extensions Could Help You

    Posted by Freddie R On October 2, 2015

    Google recently rolled out a new extension for Adwords – Dynamic Structured Snippets. Brilliant, but what are they? And how do they help advertisers? Well straight off the bat it offers Adwords advertisers the opportunity to show the consumer more information about their products or services and make ads more…[…]

  • How To Screw Up Content On A Landing Page…

    Posted by Emily On September 23, 2015

    ... And How To Fix It So you've spent money on advertising and are getting potential customers to your website. What are they seeing when they land there? Is the landing page putting them off? Are they confused about what you're offering and what to do next? Here's how to immediately turn…[…]

  • New Adwords Report Editor – Review

    Posted by Ella C On September 9, 2015

    Google have enhanced the ability to analyse AdWords data in a precise, in-depth but simple way. It is now possible to clearly visualise data with the new AdWords Report Editor Tool! You now have the ability to create your very own data masterpiece by dragging and dropping data to create…[…]

  • Become a Well Organised Google Account Manager

    Posted by admin On August 3, 2015

    I have been managing Google AdWords accounts for a while now. Previously, I was lucky (unlucky?) enough to look after between 2 and 4 accounts at a time.   So, I had plenty of time to set up, review, optimise and report for each of the accounts. On the one hand it was…[…]

  • Bidding Strategies: Target ROAS

    Posted by akash On July 13, 2015

    Google always have fantastic bidding strategies to make PPC account managers' lives a little easier. One of the many bidding strategies they currently have is Target Return On Ad Spend. This attempts to get as much revenue by adjusting bids automatically in real time to work to achieve your target return…[…]

  • 7 Must-Use Google Analytics Features

    Posted by admin On June 26, 2015

    Discover the Hidden Treasures in your Adwords campaigns with these 7 Must Use Analytics Features from Broadplace's Jamie Ludlow   Chart Data By Hour of the Day Go to Acquisition -> Adwords -> Hour of Day You can then choose what you would like to view and see it in…[…]

  • Tracking Website Call Conversions With Google Tag Manager

    Posted by Broadplace On June 2, 2015

      Henry Ford once said that ‘obstacles are those frightful things you see when you take your eyes off your goal’. He was obviously talking about the following AdWords conundrum:   If a visitor comes from AdWords and calls your business telephone number directly off your website, how can you…[…]

  • Google Partnered Video Testimonial

    Posted by admin On May 22, 2015

    Google recently partnered with broadplace Advertising Ltd to create a customer testimonial. The video  demonstrates how the AdWords Premier SME Partner Programme connects AdWords partners to businesses that want to improve their AdWords account. This video testimonial shows the positive impact broadplace has had on Parkway Contracts’ AdWords account. The…[…]

  • Google Shopping Qualified Professionals

    Posted by dantheman On March 30, 2015

    For any online advertiser with a product or stock inventory Google Shopping has been a fantastic success story over the last few years. We've been working with many customers over the last few months, helping them collate, manage and advertise their products online. To demonstrate our expertise, our entire team of…[…]

  • Dynamic Search Ads: A New Avenue for Ecommerce Clients

    Posted by akash On March 20, 2015

    Every day 16% of searches typed into Google have never been seen before. For an advertiser it is very difficult to bid for every keyword that somebody may potentially search for. Dynamic Search Ads helps to combat this issue.   What Is DSA? Dynamic Search Ads are where the headline…[…]

  • How to Use Remarketing to Nurture Customer Relationships

    Posted by admin On October 8, 2014

    Although most consider the acquisition of the conversion the final piece of the customer lifecycle, it is just as important to ensure that their experiences after the sale are going to turn them into a loyal return customer. Remarketing allows you to cater ads to anyone that’s been on your…[…]

  • 5 Tips to Turn Your Landing Page into a Converting Powerhouse

    Posted by admin On September 29, 2014

    Considered to be the final point of contact, the landing page is a crucial link in a customer’s journey leading to a conversion. A poorly designed landing page might as well be a coup de grâce to all the efforts beforehand; whether it is PPC, SEO work, or any other…[…]

  • What Are Attribution Models?

    Posted by admin On September 22, 2014

    I paraphrase a colleague when I say “everything before a conversion is a tease”, however not all conversions are equal. In this post I’m going to go over how each model attributes conversions, as well as why we need each one. The slightly illusive but ever so useful Model Comparison…[…]

  • Keyword Implementation Checklist

    Posted by admin On August 22, 2014

    There are a great deal of fantastic resources to use when researching keywords. This is not going to be one of them; I’m more concerned with the process of deciding which keywords to test once we have acquired keywords using these tools. Research ☐ Audience in the targeted location uses…[…]

  • 4 Ways to Construct Your AdWords Campaigns

    Posted by admin On July 25, 2014

      Mirror the Website This is the simplest way and probably the most commonly used method of building out campaigns and AdGroups.   AdGroup/ Campaign Generally this is done by using each section of the navigation bar or menu bar as a different AdGroup or campaign assuming they are relevant.…[…]

  • Google Shopping Campaign

    Posted by admin On June 10, 2014

    Surprise, surprise, Google has given us a new tool to play with: the new shopping Campaigns, which I’m sure all you AdWords advertisers out there have heard of. Come the end of August, Google will have changed over to the shopping campaigns and the PLA Campaigns will be coming to…[…]

  • A Mobile User Journey

    Posted by dom On April 24, 2014

      Written by Dominic Hart[…]

  • AdWords Keyword Not Provided

    Posted by changerz On April 15, 2014

    The notoriety and borderline hysteria of the term “not provided” has reached new levels over the last 30 days. Last week Google announced that they would be removing query data from clicks coming from SSL searches on Google. This has been the focus of great attention, suspicion and panic with…[…]

  • Google Has Fun On April Fools’ Day (New AdBirds Feature)

    Posted by admin On April 1, 2014

    As I’m sure you're all aware, Google enjoys a good April Fools’ day prank, and 2014 is no exception. I logged into My Client Center this morning to start my day’s work and saw a notification for Google’s new feature, “Google AdBirds”. Being the curious person I am, I clicked…[…]

  • The AdWords updates continue

    Posted by admin On February 6, 2014

    In the past 12 months we have seen the inner workings of AdWords change quite a bit. The new features and improvements have come thick and fast, keeping us advertisers on our toes and it looks like Google won't be letting their foot off the pedal any time soon. The…[…]

  • Engagement Ads

    Posted by admin On January 16, 2014

    Engagement Ads are a new Adwords campaign type which allow adverts to target consumers with richer, more creative messages. Engagement Ads were designed to help find customers who are interested in your brand message, but they also provide a level of performance marketing as well, only requiring you to pay…[…]

  • Extensions & Adrank

    Posted by dantheman On October 29, 2013

    What is Adrank? Your adrank takes into account the predicted impact of ad extensions. This essentially means that ad extensions will have an impact on the price you pay per click (cpc) and the position your ad is eligible to show in. Adrank is a more important factor in the algorithm which decides whether…[…]

  • Comparing Campaign Performance over Time

    Posted by admin On September 10, 2013

    Starting last month, Google introduced a new data comparison feature which is available across most metrics. This is great for advertisers who need to create efficient detailed reports comparing data across different time periods. Once the “Compare Dates” setting is enabled you will see a small + sign appear next…[…]

  • Google AdWords for Video – Pay As ‘They’ Watch!

    Posted by admin On August 8, 2013

    Have you ever wished, either as an advertiser or a marketeer, that you could promote your business using the power of videos but unfortunately could not because of the sky-high costs that are usually associated with video ads? Now, thanks to Google AdWords for Video, you no longer need to…[…]

  • Chromecast Adwords Advertising

    Posted by admin On July 29, 2013

    Yesterday (24th July 2013) Google announced a few updates to both its hardware and software portfolios. Each of these updates have obvious consumer facing benefits, but the strategic implications for advertisers and marketeers is also an important consideration. What should advertisers & marketeers be thinking about when looking at these…[…]

  • Dynamic Remarketing

    Posted by admin On July 22, 2013

    Hi there, I’m Broadplace’s resident merchant centre man, and with that kind of power comes a certain responsibility – the responsibility to write a merchant centre blog post every now and then. Here’s my latest instalment in the form of a little guide to the new dynamic remarketing. Now, as…[…]

  • Seller Ratings Extensions – A Star is Born!

    Posted by admin On June 12, 2013

    Ever wondered what makes your competitors drive more business compared to yours? Ever thought how to make the best use of your happy & loyal customer base? Well, your questions have been answered by The Almighty (read: Google)! About three years ago, in June 2010, Google introduced a refreshing new…[…]

  • Struggling With Creating Display Ads?

    Posted by admin On May 30, 2013

    If it’s imagination you lack when creating image ads, or it’s too time-consuming to find the perfect layout, pictures and text, why not make use of the Display Ad Builder located in your AdWords account? This is a free tool that allows you to create ads using your own personalised…[…]

  • Event Tracking Horizon

    Posted by admin On April 29, 2013

    Making decisions relating to PPC is all about seeing things clearly. As an account manager you can optimize an account as much as you want but your decisions will only be as informed as the data you are working with.   Experienced account managers will know that 1 in 5…[…]

  • Impression Share And What It Means To You

    Posted by admin On February 14, 2012

    What is Impression Share? One question I get asked a lot by my clients is: What is the overall number of all searches made on my keywords, and how many of those searches am I appearing for? Up until recently there was no quick and easy way of answering this…[…]

  • Bid-Per-Call: A New And More Efficient Way To Track Your Returns

    Posted by admin On February 13, 2012

    Millions of people surf the internet every day, and whether that be for research while at work or for fun when at home, the chances of an advert catching your eye are extremely high no matter where you are. Google is a well-known and well utilised medium when it comes…[…]

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