Category Content

  • An Introduction to Digital Marketing by CampaignHero

    Posted by Ally Whicher On July 18, 2019

      An Introduction Earlier this week, we introduced our app, 'CampaignHero', to Starling's Business Banking customers. CampaignHero aims to bridge the gap between the 'do it yourself approach' to full-on agency support. CampaignHero allows you to manage Microsoft, Facebook and Google Ads all from within your smartphone. What makes the…[…]

  • Link Building Challenges 2019 and How To Overcome Them

    Posted by Emily On February 4, 2019

      Link building is an integral, though much misunderstood, part of SEO. High-quality incoming links show your site to be a valuable resource.. But, do it wrong and you could find your site penalised. Link building has changed dramatically over the past few years. Old-school tactics such as directory submissions, blog and forum…[…]

  • HOW TO: Get Your Content Marketing Right in 2019

    Posted by Emily On December 17, 2018

    As the new year approaches, now's the time to think about how you can improve your content marketing in 2019. If you've been guilty of putting content marketing on the back burner, or (possibly worse) making a half-hearted attempt at it when you get around to attempting it, this is…[…]

  • 5 Ways to Make Your Content Go Viral

    Posted by Emily On August 5, 2018

    If you're a digital creator, we know you dream of being able to make your content go viral. You’re working hard to create valuable, useful content, but is it enough to just upload it and hope for the best? Or are there some things you can do to improve the…[…]

  • Effective Tips for Writing Twitter Ad Copy

    Posted by Jose Faria On March 28, 2018

    Twitter is hoping to make a comeback in popularity amongst businesses after Instagram and Facebook have taken over in recent years. There are many ways to make use of Twitter for an effective digital marketing campaign. Here are some tips for creating impactful ads that will lead to success time…[…]

  • 4 less conventional ways of driving traffic to your content

    Posted by Jose Faria On March 23, 2018

    Previously, we discussed how to optimise your YouTube channel, to increase engagement and, ultimately, drive more traffic. Creating relevant, useful and exciting content is one of the key ways to drive valuable traffic to your website. But the old adage of ‘build it and they will come’ doesn’t necessarily always…[…]

  • Optimising videos on YouTube

    Posted by Jose Faria On March 22, 2018

    Video remains a powerful storytelling medium and is a great way to engage your audience. Many people find watching a creative video much more interesting than reading an article. And if you can be creative and attentive to your audience’s interest, YouTube can become a vital tool for promoting your…[…]

  • 5 advanced SEO tactics that will help boost your search engine rankings

    Posted by Jose Faria On January 23, 2018

    When it comes to SEO, change is the only constant. New algorithms keep businesses on their toes and greater competition means that now is the time to take your SEO to the next level.  Here are 5 advanced SEO tactics that will help boost your search engine rankings.   Optimise…[…]

  • Digital Marketing Campaigns Require Web Content With Wow Factor

    Posted by danielle On September 7, 2017

    Content writing plays a vital part in any successful digital marketing campaign. Anyone can write content for their website, but gaining interest from your readers is key to business success. Adding the wow factor to your blogs and web pages can be done via a number of strategies. Follow these…[…]

  • The REAL reasons your Landing Page Forms aren’t working for you – and how to fix them!

    Posted by Clare Moorhouse On August 29, 2017

    A landing page contact form is possibly one of the most important aspects on the page that will help you convert leads, yet so many businesses fail at optimising them correctly. If you are driving plenty of traffic to your landing page, but you are not seeing enough conversions you…[…]

  • Effective Video Advertising Tips For Your Digital Marketing Campaign

    Posted by danielle On August 24, 2017

    The Video Advertising Trend Video advertising is constantly growing in popularity. It has become an integral part of digital marketing campaigns for many businesses. This is due to it being an effective advertising strategy to increase interest and engagement from consumers on the web. It is a strong technique for…[…]

  • How To Get Through Blue Monday in Digital Marketing

    Posted by Emily On January 16, 2017

    Quite simply, it's the most depressing day of the year. But let's not dwell on Blue Monday too much and look forward to all the exciting developments that we have to expect in 2017. Let's indulge in some inspirational (but not at all vomit-inducing, promise) quotes from experts in digital…[…]

  • Compelling Words That Will Make Your Ads Work Harder

    Posted by Emily On November 28, 2016

    Ever find yourself asking the rest of the office "what's another word for..." or frequently Googling of "XXX synonym"? There are many ways of saying the same thing, yet each has a nuanced difference in meaning. Find your perfect words or phrases to convey the meaning you want with our…[…]

  • What I Really Want To Say To Account Managers

    Posted by Emily On May 4, 2016

    Warning: I speak my mind in this post. I say what I really think about our Account Mangement team...   As Awards season creeps up on us, I've been reflecting on what our team gets up to. And in particular, the Account Managers. Many of the awards we are entering…[…]

  • New Study Reveals Key Content Tips For Better SEO

    Posted by Emily On January 21, 2016

      New Study   Backlinko took 1 million Google search results, analysed them and came up with some common factors that push up ranking. They looked at site speed, content and backlinks. The study was also partnered by SEMRush, Ahrefs, MarketMuse and SimilarWeb. We take a look at it all,…[…]

  • How To Write Evergreen Content

    Posted by Emily On January 11, 2016

    We are always interested to see how our content is performing for our clients... even months after it has been published. The best content is evergreen content - the kind of blogs that keep giving long after they've been promoted on the company's social media channels; the kind of content…[…]

  • How To Screw Up Content On A Landing Page…

    Posted by Emily On September 23, 2015

    ... And How To Fix It So you've spent money on advertising and are getting potential customers to your website. What are they seeing when they land there? Is the landing page putting them off? Are they confused about what you're offering and what to do next? Here's how to immediately turn…[…]

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