Category Broadplace

  • Broadplace Summer Team Building in London

    Posted by Ally Whicher On August 12, 2019

    Every year, our MD, Ajay and CEO, Rohit, treat the team to a summer social. Last year, the whole company went to Brighton for some fun team building activities including axe throwing and archery but this year, it was a London thing! The Treasure Hunt On 9/8/19, after a big…[…]

  • An Introduction to Digital Marketing by CampaignHero

    Posted by Ally Whicher On July 18, 2019

      An Introduction Earlier this week, we introduced our app, 'CampaignHero', to Starling's Business Banking customers. CampaignHero aims to bridge the gap between the 'do it yourself approach' to full-on agency support. CampaignHero allows you to manage Microsoft, Facebook and Google Ads all from within your smartphone. What makes the…[…]

  • Broadplace attend Google Partners Executive Council EMEA

    Posted by Ally Whicher On July 2, 2019

    The invite What a treat it was to attend the Google Partners Executive Council EMEA on the 26th-28th of June, 2019! This was a highly exclusive invitation-only event for CEOs and Senior Executives representing the top Google Partners from around EMEA. Members of the Google Partners Executive Council represent a…[…]

  • Getting Cannected

    Posted by Ally Whicher On June 26, 2019

    Our Digital Marketing Account Manager, Emily Smith, recently attended 'Cannected' by Facebook. The event was a celebration of the creativity of the UK's digital marketing industry. Cannected was aptly timed to coincide with the Cannes Lions Festival.   Marketing for broadcast Alice Tonge from 4Creative gave a great spotlight on how…[…]

  • Bing Champion: My Journey

    Posted by Erin Hobson On June 10, 2019

    What is Bing? Bing was introduced on the 28th May 2009  and was released 1st June in the same year. Microsoft owns Bing, which is a web search engine. It provides Pay-Per-Click advertising. The advertising platform has provided us with many varieties of search services such as: maps, web, video…[…]

  • What is Shopping Feed Optimisation?

    Posted by Ally Whicher On June 4, 2019

    What are Shopping Ads? If you are a retailer, you can use shopping campaigns and ads to promote your online business. Shopping ads feature detailed information about specific products that a business sells. There are three types of shopping ads. 'Product' shopping ads which feature just one product. On the…[…]

  • Microsoft Advertising Reaches New Markets

    Posted by Ally Whicher On May 28, 2019

    Broadplace Advertising has been awarded the Elite Channel Partner status by Microsoft Advertising - we are now one of only three elite partners in the United Kingdom! As a Microsoft Advertising Partner in this group, we have high capabilities and passion to drive success. Elite Channel Partners like us get…[…]

  • Broadplace visits Google Marketing Live

    Posted by Ally Whicher On May 23, 2019

      This May, Broadplace was one of a select number of Google Premier Partner agencies to visit California for Google Marketing Live. Our Chief Executive Officer, Rohit Chugh and Managing Director, Ajay Syal represented Broadplace at this invitation-only, annual gathering. The two leaders, joined the world’s most-prominent digital marketers to…[…]

  • Broadplace on tour: The Vuyani Safari Experience

    Posted by admin On May 3, 2019

    Just last month, our very own Senior Account Manager, Amalee Gamache and Head of Growth, Sergio Badoreea flew out to Johannesburg to meet the fabulous team behind Vuyani Safari! Vuyani Safari have been a client of ours for several years and we provide a large range of paid campaigns across…[…]

  • Microsoft awards Broadplace Advertising Elite Status in the Bing Partner Program

    Posted by admin On April 24, 2019

    Microsoft has named Broadplace Advertising as one of a select group of top performing partners to act as trusted advisors to their growing customer base for search advertising opportunities with the Bing Network. Currently there are only three Elite partners in the UK including Broadplace Advertising. As an Elite Channel…[…]

  • HOW TO: Get Your Content Marketing Right in 2019

    Posted by Emily On December 17, 2018

    As the new year approaches, now's the time to think about how you can improve your content marketing in 2019. If you've been guilty of putting content marketing on the back burner, or (possibly worse) making a half-hearted attempt at it when you get around to attempting it, this is…[…]

  • Want To Build A Pipeline For The New Year While You’re Off This Christmas?

    Posted by Sergio B On December 16, 2018

    We've talked about the reasons you shouldn't pause campaigns over the festive period here, but if you're taking time off, going to be away or need to know what to do about leads that you might still be paying for, we've got you covered with some top tips on what…[…]

  • Broadplace Scoops Up Even More Awards!

    Posted by Emily On October 17, 2018

    Broadplace delighted with two major wins at prestigious awards Broadplace managed a double whammy by winning both the Best Performance Marketing Campaign award and also the Rising Star award at the Wirehive1oo  Digital Marketing Awards held in Southampton on Thursday night.   Best Performance Marketing Campaign of the Year 2018…[…]

  • AUTO: Interview with Broadplace’s Ajay Syal in AMOnline

    Posted by Emily On September 27, 2018

    AMOnline has been the UK's leading source of news, insight and analysis for the automotive industry for over 25 years. The publication ran a piece on Ajay Syal and Broadplace's position in the auto digital marketing sphere. We wanted to bring you the highlights. What Makes Broadplace Different? “Our industry…[…]

  • 5 Digital Marketing Essentials for StartUps

    Posted by admin On September 25, 2018

    We've had experience in helping start-ups achieve growth at a sustainable rate. We want to look at what makes a successful digital marketing strategy for start-ups. Don't underestimate the power of digital marketing. It's one of your greatest tools in building your business from scratch and a direct route to…[…]

  • VIDEO: Google, Mercedes Benz Retail Group & Broadplace

    Posted by Emily On August 28, 2018

       We are extremely proud of our work with client Mercedes Benz Retail Group. And Google were pleased enough to document our working relationship with MBRG in a video. Featuring Broadplace's very own Ella Cicero, who heads up the MBRG account for us, Broadplace Managing Director Ajay Syal and…[…]

  • Frequently Answered Questions About CSS and Google’s Answers

    Posted by Emily On August 28, 2018

    As you may be aware, we recently announced that we had become a Google CSS Partner - now able to bring you discounts galore on your shopping ads. But we also know that you probably have lots of questions about this. We hope to answer some of these here. These…[…]

  • Broadplace Now A Google CSS Partner

    Posted by ajay On August 20, 2018

    Broadplace has been confirmed as a Google Comparison Shopping Service (CSS) Partner with a shiny new badge. But what does that mean for you? A Bit of Background You'll be aware of the power of Google Shopping, and you might know about some EU regulations that have deemed that Google…[…]

  • How To Increase Clickthrough Rate

    Posted by Emily On August 1, 2018

    Click Through Rate (CTR) is a vital metric for any Google AdWords campaign – not only will it improve your adverts’ performance and lower advertising costs, it will also bring more visitors to your website ready for you to convert into paying customers. Optimising your average CTR will improve your…[…]

  • The Biggest Link Building Challenges of 2018

    Posted by Emily On August 1, 2018

    Link building has changed dramatically over the past few years. Old-school tactics such as directory submissions, blog and forum comments, and other tactics that were widely adopted once upon a time, now only create low-value links from a search engine perspective. In today’s content-driven online landscape, what are the biggest…[…]

  • Paid Search Tips To Improve ROI

    Posted by Jose Faria On April 25, 2018

    The goal of an eCommerce account is to improve ROI and this can be done via paid search campaigns. ROI is a vital part of any marketing campaign to push forward revenue for online businesses. Newsletter sign ups and phone calls are also useful, but it is important to never…[…]

  • Google Analytics Tips For Your Business

    Posted by Jose Faria On April 3, 2018

    Google Analytics is a powerful took for any online business. By tracking and reporting web traffic you can create and tailor campaigns for marketing success. Here are some tips to boost your campaign.[caption id="attachment_7967" align="aligncenter" width="300"] Google Analytics[/caption]1. Audience DataUtilise audience data for creating custom visitor segments, including demographics such…[…]

  • Effective Tips for Writing Twitter Ad Copy

    Posted by Jose Faria On March 28, 2018

    Twitter is hoping to make a comeback in popularity amongst businesses after Instagram and Facebook have taken over in recent years. There are many ways to make use of Twitter for an effective digital marketing campaign. Here are some tips for creating impactful ads that will lead to success time…[…]

  • 4 less conventional ways of driving traffic to your content

    Posted by Jose Faria On March 23, 2018

    Previously, we discussed how to optimise your YouTube channel, to increase engagement and, ultimately, drive more traffic. Creating relevant, useful and exciting content is one of the key ways to drive valuable traffic to your website. But the old adage of ‘build it and they will come’ doesn’t necessarily always…[…]

  • Optimising videos on YouTube

    Posted by Jose Faria On March 22, 2018

    Video remains a powerful storytelling medium and is a great way to engage your audience. Many people find watching a creative video much more interesting than reading an article. And if you can be creative and attentive to your audience’s interest, YouTube can become a vital tool for promoting your…[…]

  • Mobile Advertising Trends for 2018

    Posted by Jose Faria On March 5, 2018

    Mobile is becoming the platform for a variety of digital marketing strategies to reach your customer. To keep up with your competitors, it is important to utilise this channel to ensure you have covered all bases and are reaching your maximum target audience. Mobile advertising comes with many benefits, one…[…]

  • Digital Marketing Success With The New Facebook Algorithm

    Posted by Jose Faria On February 20, 2018

    Facebook and Instagram have recently tweaked their algorithm in order to provide a better experience for users. This also means a few new changes for online marketers to get to grips with. To get the most out of your digital marketing campaign, brush up on how the algorithm updates affect…[…]

  • Google Adwords: Does my bidding strategy matter?

    Posted by Jose Faria On January 24, 2018

    Adwords offers several bid strategies that allow businesses to match to their online marketing goals in order to optimise their budget. Bidding plays a key role in ad rank and therefore the visibility of your ads to users, so it’s definitely an important factor to consider when setting up your…[…]

  • 5 advanced SEO tactics that will help boost your search engine rankings

    Posted by Jose Faria On January 23, 2018

    When it comes to SEO, change is the only constant. New algorithms keep businesses on their toes and greater competition means that now is the time to take your SEO to the next level.  Here are 5 advanced SEO tactics that will help boost your search engine rankings.   Optimise…[…]

  • Optimise Your Paid Search Campaign

    Posted by Jose Faria On December 22, 2017

    Creating an effective paid search campaign does not need to be difficult. The benefits include generating leads, creating brand awareness and driving sales, so they can be a worthwhile investment. If you are currently running, or considering, a cost per click (CPC) advertising campaign, here are some top tips to…[…]

  • Using schema markup to bolster your SEO

    Posted by Jose Faria On December 19, 2017

    Adding structured data (scheme markup) to your website can increase your chances of having an enhanced SERP listing, being featured in a rich answer, or (in the case of branded searches) having a knowledge panel appear. Schema markup is also becoming increasingly important in the age of voice search, acting…[…]

  • 5 Ways to Dominate Local Search After Google’s Hawk Update

    Posted by Jose Faria On December 18, 2017

    Google’s Hawk update on local listings back in August has made appearing in local searches even harder. The update originally existed to make sure a single business couldn’t dominate the results by having multiple listings, effectively booting competitors off the listings. However, what ended up happening in practice, was that the…[…]

  • Broadplace Shortlisted For 2 Awards At Google Premier Partner Awards

    Posted by Tom A On August 16, 2017

    Google has shortlisted Broadplace for the Growing Businesses Online and Shopping Innovation Awards at the upcoming EMEA Premier Partner Awards at Google in Dublin. This is Google's first global Premier Partner awards program. Premier Partners are the highest rank of Google agencies - only the most skilled agencies achieve this…[…]

  • The best places to find inspiration for your blog content

    Posted by Clare Moorhouse On August 8, 2017

    In today’s fast-paced and highly competitive business world, there’s increasing pressure to come up with original ideas for your blog. But an idea doesn't have to be unique to be great. In fact, there are so many examples of great content out there that you can draw upon without having…[…]

  • How Can Reviews Help Drive Revenue?

    Posted by admin On June 26, 2017

    When people look for your brand.. what do they find? Trustpilot company profiles appear in ~0.15% of all Google search results. Rank highly and stand out in organic search, highlighting your reputation to potential customers. So How Does that Translate into Revenue? 77% of UK consumers use online reviews to…[…]

  • Insights Colour Works Behaviour Analysis: How Did We Do?

    Posted by admin On May 22, 2017

    Recently the whole Broadplace team took part in an away day where we were assigned colours... These show the way we work and how we interact with others. The day was  hosted by The Colour Works, who a few people within the company had worked with before. Before we went…[…]

  • A Day In The Life Of A Broadplace Apprentice

    Posted by Tom A On May 5, 2017

    How I became an Apprentice At college the nearest thing to digital I had was Photography, which was only one of my four A-levels, yet I spent most of my free periods and time outside of college on my photography work simply because I enjoyed it. I struggled with the looming…[…]

  • Google Names Broadplace As Top Performing Premier Partner Agency in UK

    Posted by admin On March 30, 2017

    Google recently named Broadplace as their Number One TOP PERFORMING PREMIER PARTNER AGENCY at the Google Game On awards ceremony held at their new Kings Cross offices in London. Premier Partners are the highest and most prestigious rank of Google agencies - only the most skilled agencies achieve this status…[…]

  • How To Set Up Ad Schedules on AdWords

    Posted by Michal W On January 27, 2017

    Ad scheduling is important. You may think that distributing your ads evenly across the week would be more of a catch-all approach. And it may be the case that ad scheduling isn't necessarily relevant for your sector. But if you have a pretty good idea of when your customers are…[…]

  • Call Extensions Changes

    Posted by admin On January 23, 2017

    If you are using location and call extensions, then from Thursday 19th January, you might have noticed that AdWords has begunto show local searchers the local phone number of a location's address as it’s listed in your Google My Business (GMB) account, regardless of how your call extensions are set up.…[…]

  • How To Get Through Blue Monday in Digital Marketing

    Posted by Emily On January 16, 2017

    Quite simply, it's the most depressing day of the year. But let's not dwell on Blue Monday too much and look forward to all the exciting developments that we have to expect in 2017. Let's indulge in some inspirational (but not at all vomit-inducing, promise) quotes from experts in digital…[…]

  • Compelling Words That Will Make Your Ads Work Harder

    Posted by Emily On November 28, 2016

    Ever find yourself asking the rest of the office "what's another word for..." or frequently Googling of "XXX synonym"? There are many ways of saying the same thing, yet each has a nuanced difference in meaning. Find your perfect words or phrases to convey the meaning you want with our…[…]

  • “How-To” E-Books For Key Industries This Christmas

    Posted by Emily On November 17, 2016

    Christmas is approaching fast, but it's not too late to make the most of the opportunities this time of year. It's just a case of identifying them and acting fast. That's why Broadplace has put together a Free Ebook Christmas Marketing for you. Whether you're a retailer in Toys & Games,…[…]

  • Why You Shouldn’t Pause Campaigns Over Christmas

    Posted by Sergio B On November 11, 2016

    Are you thinking it's better to Pause Ad Campaigns at Christmas? It's tempting to wind down for the Christmas period. The office Christmas party, more lunchtime drinks - it all makes us feel like we should be putting everything on pause. We get it. But while pausing your ad campaigns might…[…]

  • How To… Make A Free Business Video And Win £500

    Posted by admin On November 7, 2016

    Finally, you can make free business videos (and win £500 with our YouTube Competition). YouTube recently released YouTube Director for Business app. This incredible app allows you to shoot professional-looking business videos. It tells you how to shoot, what to shoot and what to talk about. Choose from a variety…[…]

  • Why You Should Become a Google Partner

    Posted by ajay On October 31, 2016

    by Ajay Syal, Managing Director of Broadplace Advertising Google Invites Broadplace To Advise New Google Partners EMEA Partner Acceleration Summit 2016, Dublin HQ Broadplace was invited by Google to speak at their Partner Acceleration Summit. The summit was exclusive to brand new contracted Google Partners. It was designed to accelerate…[…]

  • Broadplace Wins Two Prestigious Awards!

    Posted by admin On October 17, 2016

    Broadplace Advertising has won two prestigious awards at the annual Wirehive100 Awards; picking up the “Best Use of Search” awards for their “Omni-Channel Partnership”. Plus Akash Raval won the Key Account Handler of the Year award. His rapid rise through the ranks from apprentice to Key Account Handler is a shining…[…]

  • VIDEO: How To Add A Location On Google My Business

    Posted by Ella C On October 13, 2016

    by Ella Cicero, Account Manager and GMB Champion   It should be simple, but if you're not used to the way Google My Business works, you could find it tricky to add or remove some information to make sure that your customers find you when they're searching. Why You Should…[…]

  • Expanded Text Ads – The Results So Far

    Posted by dantheman On October 11, 2016

    by Dan Pillay, Head of Operations, Broadplace Advertising   Earlier this year we reported on the introduction of Google's Expanded Text Ads. Here at Broadplace, we’re seeing that the average Clickthrough Rate (CTR) of Expanded Text Ads is 188% higher than standard text ads across our client base this September. This…[…]

  • SEO Explainer Video

    Posted by shirley On October 6, 2016

    Here at Broadplace we are blessed to have a great team of SEO experts - from account managers, to linkbuilders, to content writers. This quick video explains why so many companies rely on Broadplace to enhance their Search Engine Optimisation. Long gone are the days that SEO teams stuff keywords…[…]

  • How To Get Your PPC Account Back…

    Posted by admin On October 5, 2016

    It's happened a couple of times in the past year and we've seen the fall out when other advertising agencies go into administration (as we've seen with ReachLocal and now The Advertising Club). We respect our competitors immensely, and we are always sad to find out that things haven't worked…[…]

  • Digital Marketing Agency Case Study – Mercedes

    Posted by akash On September 20, 2016

    The Mercedes Sandown Group required a digital marketing agency who knew how to adapt and work collaboratively to achieve goals and get ahead of the competition.   Background Sandown Group has over 30 years’ experience in selling and servicing Mercedes-Benz vehicles. Sandown Group has showrooms in Guildford, Basingstoke, Poole, Dorchester,…[…]

  • Broadplace Acquires Mercedes-Benz Account

    Posted by admin On September 5, 2016

    Mercedes-Benz Retail Group Appoints Broadplace as New Digital Marketing Agency   Mercedes-Benz Retail Group UK (MBRG) has named Broadplace Advertising as its new digital marketing agency. The partnership will focus on MBRG’s expertise and heritage. Broadplace will ensure the quality, excellence and efficiency associated with MBRG are front of mind…[…]

  • How To Make Gmail Ads That Work

    Posted by Freddie R On August 25, 2016

    Gmail Ads are performing well for Broadplace customers and we are huge advocates of this method of advertising. It's highly targeted and relevant advertising that reaches your audience where they spend a lot of their time. The process uses sophisticated signals to indicate if someone would be a good match…[…]

  • Broadplace Named in Top 50 Most Powerful Google Tech Providers 2016

    Posted by admin On August 3, 2016

    CIOStory magazine group (California, USA) has named Broadplace Advertising as one of the 50 Most Powerful Google Tech Providers 2016. We have been recognised for using technology to power not only enhanced results for advertisers but increase customer service and overall satisfaction within the digital marketing space. Insights and reporting are…[…]

  • Challenges & Opportunities for the Legal Sector 2016

    Posted by Sergio B On July 26, 2016

    Despite more than 30% of companies increasing marketing staff and marketing budgets since 2014, digital budgets remain a small proportion of marketing spend for many law firms. Using a report from Econsultancy and The Lawyer, as well as our own experience with our clients in the law sector, we have…[…]

  • Broadplace Delighted With 3 Award Nominations

    Posted by Broadplace On July 20, 2016

    We are so proud that we are up for three WireHive100 awards this year - for individual and group work across a selection of clients. We love adding to the Broadplace awards so we've got everything crossed for more success again this year... Broadplace Team, Up for Best Use of…[…]

  • Paul Completes SquaredOnline Qualification

    Posted by Emily On July 12, 2016

    This month, Senior Account Manager, Paul Harraby has completed his SquaredOnline training - the award-winning global digital marketing leadership qualification developed with Google. We wanted to share this with you because we are all celebrating but also because of the direct benefits it brings the rest of the team and for…[…]

  • New Google Premier Partners – Explained

    Posted by admin On June 29, 2016

    We’ve been really excited to be able to share this news. Sometimes it’s hard to keep quiet about exciting Google developments! But we’re finally able to tell you that Google have updated their Partners programme - with the introduction of a new Google Premier Partners accreditation and a new feature within…[…]

  • Brexit Impact On Ad Industry and GDPR

    Posted by admin On June 28, 2016

    Many experts have made statements on the Brexit impact on ad industry, we wanted to share them with you and look at what the future holds. It's safe to say that almost every business up and down the country probably found that they were split last Friday. Some celebrated and some…[…]

  • Google Vs. Bing Ads – Which Should You Use?

    Posted by akash On June 8, 2016

    In this article: Google vs Bing stats and facts, real-life case study and handy infographic for business owners/advertisers. Whilst we are a Google Premier Partner, we believe in being impartial and delivering bespoke services to our clients. That involves looking at a number of different avenues for getting their products/services…[…]

  • What You Really Need To Become A Digital Account Manager

    Posted by admin On June 2, 2016

    Before I started training as an Account Manager at Broadplace Advertising, I wondered what made a good Account Manager and what you really need to become a digital Account Manager. I wondered if it would be easy to retrain in an industry like this. To be honest, it was pretty…[…]

  • Mobile-Friendly Ranking Signal Strengthened By Google

    Posted by Freddie R On May 19, 2016

    Back in March Google announced that it would be putting more emphasis on the importance of having a mobile-friendly website in regards to SEO ranking. With a view to launching sometime towards the start of May. The reason behind Google doing this is really to reflect the ongoing trend of…[…]

  • Online Advertising in Europe Surpasses TV – €36.2bn

    Posted by admin On May 16, 2016

    The Internet Advertising Bureau (IAB), of which Broadplace is the only Google Premier Partner to be a member, recently held its 10th Annual Interact Conference. There it was announced that online advertising surpassed the European TV Market in 2015 - growing 13.1% to €36.2bn, beating the European TV Market which is…[…]

  • What I Really Want To Say To Account Managers

    Posted by Emily On May 4, 2016

    Warning: I speak my mind in this post. I say what I really think about our Account Mangement team...   As Awards season creeps up on us, I've been reflecting on what our team gets up to. And in particular, the Account Managers. Many of the awards we are entering…[…]

  • Google Updating Ad Colours And Other Stories…

    Posted by Emily On April 26, 2016

    Get out the paint sample charts... Google are testing out some new colours! For three years now we've had yellow Ad icons that depict paid search results. But now we are seeing testing of different colours across different Google products. Here's the lowdown of what's being tested and what we…[…]

  • New Data Shows State of AdSpend [Infographic]

    Posted by Emily On April 21, 2016

    The data for UK Digital AdSpend for 2015 has been released by the Internet Advertising Bureau (of which Broadplace is the only Google Premier Partner to be a member). We were interested to see the rise in internet-enabled devices in the average family home. We've combined the IAB findings with…[…]

  • How To Achieve Enviable Customer Satisfaction

    Posted by dantheman On April 19, 2016

    by Dan Pillay, Head of Operations, Broadplace Advertising Ltd.   In the following article, you can learn the process which has led to industry-leading levels of advertiser satisfaction and retention as outlined by our MD, Ajay Syal, in Dublin at the recent Google Partner Conference: As part of our efforts to…[…]

  • Future Proof Website Mobilegeddon 2

    Posted by Emily On April 12, 2016

    If you didn’t have a mobile-friendly site at the end of April last year, you may want to ensure you have one in the next month or so. That’s because Google will soon be rolling out another algorithm update that has been dubbed “Mobilegeddon 2”, by a handful of people.…[…]

  • What to do about AMP

    Posted by Freddie R On April 12, 2016

    [vc_row][vc_column width="1/1"][vc_column_text] “What Do I Need To Know About AMP?” Google recently rolled out its newest service – a joint project with Twitter, Accelerated Mobile Pages. As more and more people are using their mobile as their preferred option when browsing the web, Google decided a service was needed that allows…[…]

  • Google Announcement: AdWords Redesign

    Posted by Emily On April 12, 2016

    [vc_row][vc_column width="1/1"][vc_column_text]In an update that will roll out over the next two years, Google are overhauling AdWords. This is to future-proof itself for “marketing in a mobile-first world” This is the first time such an update has happened since 2008. So it’s kind of a big deal. And, we have…[…]

  • Gmail Ads for Business – Broadplace Reviews

    Posted by Emily On April 12, 2016

    [vc_row][vc_column width="1/1"][vc_column_text] Last year Google released Gmail ads (formerly known as Gmail Sponsored Promotions) to all AdWords advertisers. Ads in Gmail are advertisements placed on top of Gmail users’ inboxes. To many users these can seem no different to standard emails. [/vc_column_text][vc_single_image img_link_target="_self" image="3304" alignment="center"] tricker [/vc_single_image][vc_column_text]The ad is comprised of 2…[…]

  • Google Removing Right Hand Ads – True Impact on SMEs

    Posted by dantheman On April 12, 2016

    As our customers will know (because we've emailed them about it!), Google recently rolled out a new format for the search engine results page - removing right hand ads from results pages. You can read more about that here. Here at Broadplace, we've been interested to see the impact of these…[…]

  • Turning Insight into Action

    Posted by dantheman On February 24, 2016

      Broadplace recently attended the Google Premier SMB Partner conference. One of the key objectives outlined by Todd Rowe (Managing Director - Google Channel Sales) at the event was that each attendee would have at least one key takeaway from the conference. With so many valuable sessions taking place, we as an agency…[…]

  • Google Removes Right-Hand Ads

    Posted by Anjay R On February 22, 2016

    So Google has officially pulled the plug on right-hand ads (also known as sidebar ads). They've been testing this for quite some time, but now it's actually happening across the world. The cut-off day was Friday 19th February. As of now, Google will only be showing ads at the top…[…]

  • What Are Google Knowledge Graphs?

    Posted by Emily On February 22, 2016

    What Are Knowledge Graphs?     Knowledge Graphs have been around since 2012. They are the explainer text or lists that sometimes appear at the top of searches (before ads). Or on the right hand side of the search results. The space is reserved to hold popular facts about people, places…[…]

  • Ajay Syal, MD Broadplace Reviews Client Retention At Google Conference

    Posted by ajay On February 12, 2016

    According to Google's own annual customer satisfaction survey, Broadplace was placed in the Top 5 in the EMEA region for retention and satisfaction.... Broadplace was invited to the Google Premier SMB Partner Conference (EMEA) at their head office in Dublin 3rd-5th Feb 2016. The annual event is organised to bring…[…]

  • Call Tracking Improving Experience For Our Customers And Yours

    Posted by Sergio B On February 4, 2016

    As we close the door on January, we are really pleased with the new developments that have taken place already within the agency in 2016 and I’m pleased to use our blog as a platform to tell you all about them. We're delighted to announce a few changes that will…[…]

  • How To Write Evergreen Content

    Posted by Emily On January 11, 2016

    We are always interested to see how our content is performing for our clients... even months after it has been published. The best content is evergreen content - the kind of blogs that keep giving long after they've been promoted on the company's social media channels; the kind of content…[…]

  • Broadplace Christmas Wishes

    Posted by Broadplace On December 22, 2015

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  • Broadplace Charity Partners With Rainbow Trust

    Posted by Paul H On December 22, 2015

    Broadplace has partnered up with local charity, The Rainbow Trust, to help fundraise and raise awareness for families with children who have a life-threatening or terminal illness. We are so proud to be involved with such a prestigious and worthy cause. Over the next year the team here will be…[…]

  • Why We Were Happy To Be Awards Runners-Up

    Posted by Emily On December 1, 2015

    Last night saw the 6th annual Leatherhead & District Business Awards.   #Leatherheadawards @StJohnsSurrey is underway in the Old Chapel. Congratulations to all the winners! pic.twitter.com/MrIgENT2jt — St John's Events (@StJSchoolEvents) November 12, 2014 Broadplace were nominated and shortlisted once more. This year we were in the running for Business…[…]

  • Broadplace Football Charity Shield in Aid of Rainbow Trust

    Posted by Paul H On November 3, 2015

    “Defeat is not the worst of failures. Not to have tried is the true failure.” ― George E. Woodberry by Paul Harraby, Account Manager and footballer (ish) The inaugural Broadplace Charity Shield in aid of Rainbow Trust, kicked off at 6:30pm Greenwich Meantime on a cool damp night in Tolworth. Brave…[…]

  • Broadplace Is Now A Rainbow Trust Partner

    Posted by Emily On October 29, 2015

      Rainbow Trust Children's Charity has been chosen by Broadplace as our "Charity of the Year" for 2015/6. We aim to raise £5,000 throughout the partnership.   We've committed all of our annual fundraising efforts to help the charity and already staff members have pledged their support in the form…[…]

  • Online Retail Ads – When to Save And When To Spend This Christmas

    Posted by Emily On October 14, 2015

      We have been putting together a useful and practical gift for online retailers this Festive Season, whether you're one of our customers or not. The key Retail Christmas Dates will help you to work out when you need to up your advertising spend and when to cut back to get…[…]

  • 3 Competitor Analysis Tips To Get Ahead For Christmas

    Posted by dantheman On October 12, 2015

      Don’t focus on what the competition are doing, use it to add FOCUS what you are doing.   "Your ability to learn faster than your competition is your only sustainable competitive advantage". (Arie De Gues) Market Research is a powerful tool, however, informed research can be an expensive investment,…[…]

  • The New Google Logo – Love It or Hate It?

    Posted by Emily On September 2, 2015

    We're a Google Premier SME Partner, as well as Google Analytics Certified Partner. Of course we love it! But I bet you won't guess exactly why... Approximately 690 news articles have been written about the new Google logo so far (according to Google News!). It's big news when a global…[…]

  • Find Out Why Our PPC Consultants Are Now Even Better

    Posted by Broadplace On August 27, 2015

    The PPC Consultants here at Broadplace (Google SME Premier Partner) have just completed the ISMM Diploma in Sales and Marketing with saleslearn.com. We're really proud of their achievement. This qualification, coupled with the in-house training that Broadplace provides, means that potential customers will receive an even better first point-of-contact and continued top-level support throughout the…[…]

  • Boost Your Account ROI With 4 Powerful Remarketing Strategies

    Posted by admin On August 21, 2015

    Intro   It is common knowledge that remarketing is a great strategy to boost account performance. We know that…   96% of visitors leave a website without converting. 70% abandon a shopping cart without purchasing. 49% typically visit 2-4 websites before purchasing.   With this data it is obvious that…[…]

  • Become a Well Organised Google Account Manager

    Posted by admin On August 3, 2015

    I have been managing Google AdWords accounts for a while now. Previously, I was lucky (unlucky?) enough to look after between 2 and 4 accounts at a time.   So, I had plenty of time to set up, review, optimise and report for each of the accounts. On the one hand it was…[…]

  • All Account Managers Google Tag Manager Certified

    Posted by Broadplace On July 24, 2015

    We are delighted to announce that our Account Managers are now all Google Tag Manager certified. They have all successfully completed the Google Analytics Academy course in the fundamentals of Google Tag Manager. This accreditation is in addition to many other qualifications that our Account Managers have attained, including qualifications…[…]

  • How To Create A Mobile App Engagement Campaign

    Posted by admin On July 21, 2015

    by Greg Prouse, Account Manager, Broadplace "Mobile app engagement" campaigns are a great choice for advertisers focused on connecting with people who already have their app. These ads can: Encourage users to try your app again Remind someone to open your app and take a specific action Help people to…[…]

  • Bidding Strategies: Target ROAS

    Posted by akash On July 13, 2015

    Google always have fantastic bidding strategies to make PPC account managers' lives a little easier. One of the many bidding strategies they currently have is Target Return On Ad Spend. This attempts to get as much revenue by adjusting bids automatically in real time to work to achieve your target return…[…]

  • Broadplace Attain Google Analytics Certified Partner Status

    Posted by Broadplace On July 1, 2015

    Earlier this month, Broadplace Advertising attained the prestigious status of being a Google Analytics Certified Partner.   The Google Analytics Certified Partner program is a company level accreditation for business consultants who package, sell and deliver analytics, website testing and conversion optimization services to online businesses. Acceptance into this Program…[…]

  • How to Choose Keywords for Mobile

    Posted by shirley On June 30, 2015

    Mobile Site Optimisation III Potential Keywords & Landing Page Analysis for Mobile Phones [caption id="attachment_2597" align="aligncenter" width="500"] Image: Flickr[/caption] Keywords are the foundation of an online business. As Google has redesigned its Google Adwords Keyword Tool interface, it doesn’t let us get keyword estimates by device. Instead it shows average…[…]

  • 7 Must-Use Google Analytics Features

    Posted by admin On June 26, 2015

    Discover the Hidden Treasures in your Adwords campaigns with these 7 Must Use Analytics Features from Broadplace's Jamie Ludlow   Chart Data By Hour of the Day Go to Acquisition -> Adwords -> Hour of Day You can then choose what you would like to view and see it in…[…]

  • How To Choose The Right Architecture For Mobile

    Posted by shirley On June 22, 2015

    Mobile Site Optimisation Part II Choosing the Right Technology or Architecture [caption id="attachment_2587" align="aligncenter" width="500"] Warning - Construction Ahead Image: Flickr[/caption]   The following are the three architectures recommended by Google: Responsive Web Design Technique (One-size fits all) This design uses the CSS3 Media Queries & a 3*3 fluid grid…[…]

  • Should You Build A Mobile Site?

    Posted by shirley On June 16, 2015

    Mobile Site Optimisation - Part I Keeping on par with the next gen digital marketing trend, developing a mobile website and optimising it for mobile use has become, quite simply, essential. By doing so, your online business will be optimised for catering to business through mobiles, a trend which is…[…]

  • Tracking Website Call Conversions With Google Tag Manager

    Posted by Broadplace On June 2, 2015

      Henry Ford once said that ‘obstacles are those frightful things you see when you take your eyes off your goal’. He was obviously talking about the following AdWords conundrum:   If a visitor comes from AdWords and calls your business telephone number directly off your website, how can you…[…]

  • Google Partnered Video Testimonial

    Posted by admin On May 22, 2015

    Google recently partnered with broadplace Advertising Ltd to create a customer testimonial. The video  demonstrates how the AdWords Premier SME Partner Programme connects AdWords partners to businesses that want to improve their AdWords account. This video testimonial shows the positive impact broadplace has had on Parkway Contracts’ AdWords account. The…[…]

  • My Love-Hate Relationship with Google Tag Manager

    Posted by changerz On May 18, 2015

    (more love than hate to be precise!)   Love Story   I remember the day when I heard about Google Tag Manager for the first time. The concept was so cool, too cool to be true to be perfectly honest with you. You ask your clients to put a piece…[…]

  • 5 Minutes to a Better AdWords Account

    Posted by changerz On May 13, 2015

    Many times we find ourselves unsure of what action to take in order to ensure our account runs at its maximum potential. When these thoughts come up, often we resort to drastic changes: plans of completely recreating the account or redoing all the ads. Well, why not try a different…[…]

  • A Simple Guide to Pay Per Click (PPC) Advertising (Part 3)

    Posted by changerz On April 20, 2015

    Part 1 of PPC Guide Part 2 of PPC Guide For the final part of this simple guide to pay per click, we will dive into everything you need to know when creating your account.   Account Creation   The creation of your account is quite crucial, make sure it’s well…[…]

  • Broadplace Wins a Luxury Hamper from Google in the Grow Local Competition

    Posted by changerz On April 15, 2015

    Broadplace last week took delivery of a luxury hamper from Google for being placed in the Top 50 out of over 600 agencies who took part in the Grow Local competition which ran from November 2014 until March 2015.   Google provided agencies with promotional codes to apply to new…[…]

  • Treemaps: Branching Out For Success

    Posted by admin On April 10, 2015

    Treemaps?! What are they and how do they work? For those of you who are visual and like clear and concise data analysis, this is for you. Before we get involved, here are just a few things that you ought to know about when working with Google Treemaps: Treemaps allows…[…]

  • Google Shopping Qualified Professionals

    Posted by dantheman On March 30, 2015

    For any online advertiser with a product or stock inventory Google Shopping has been a fantastic success story over the last few years. We've been working with many customers over the last few months, helping them collate, manage and advertise their products online. To demonstrate our expertise, our entire team of…[…]

  • A Simple Guide to Pay Per Click (PPC) Advertising (Part 2)

    Posted by changerz On March 27, 2015

    Part 1 of PPC Guide Part 3 of PPC Guide Welcome back to the second part of our guide to pay per click! We will be talking more in-depth about account structure, goals, key performance indicators and how the pay per click auction works.   Account Structure   Account: Your account…[…]

  • Dynamic Search Ads: A New Avenue for Ecommerce Clients

    Posted by akash On March 20, 2015

    Every day 16% of searches typed into Google have never been seen before. For an advertiser it is very difficult to bid for every keyword that somebody may potentially search for. Dynamic Search Ads helps to combat this issue.   What Is DSA? Dynamic Search Ads are where the headline…[…]

  • Mobile Call Only Campaigns: Your Direct Line For Business

    Posted by changerz On March 18, 2015

    Last month Google Adwords released its Mobile Call Only Campaigns to the joy of many a digital marketer. Google believes that Mobile Call Only Campaigns will help businesses reach potential customers by showing your phone number, business description and call button – right when people are searching.   So why…[…]

  • Pimp Your Ads with Ad Customisers

    Posted by changerz On March 12, 2015

    If you have been in search for more than a week you have probably come across dynamic keyword insertion, however times move fast online and there is a new kid on the block! Introducing… Ad Customisers. Ad customisers allow you to dynamically insert details about your business and/or products into…[…]

  • A Simple Guide to Pay Per Click (PPC) Advertising (Part 1)

    Posted by changerz On March 9, 2015

    [vc_row][vc_column][vc_column_text]Part 2 of PPC Guide Part 3 of PPC Guide What is pay per click advertising? Should I do pay per click advertising? How do I go about doing it? How do I know it works? If you've asked yourself (or Google) any of these questions, we are going to…[…]

  • Broadplace Advertising joins Google AdWords Premier SME Partner Program

    Posted by changerz On January 7, 2015

    Established Google Partner Expands Relationship to Add Greater Value to Small & Medium Sized Businesses Jan 07, 2015: Broadplace Advertising has entered into a strategic agreement with Google to join the Google AdWords™ Premier SME Partner Program in UK & Ireland. This partnership between Broadplace Advertising, an existing Google Partner,…[…]

  • Broadplace News: Google Summer Competition Silver Medallist!

    Posted by admin On December 17, 2014

    In August, Google started a competition for all Google partners to compete for a chance to win a variety of Google related prizes. The “Get into the Spirit of Summer with Google Partners” competition awarded prizes to those who brought in the most revenue from a new client’s spend on…[…]

  • Google Partners: Accelerate Event

    Posted by admin On December 17, 2014

    Our CEO Rohit Chugh and MD Ajay Syal visited Google offices in Dublin between the 8th and 9th of Dec for a two day Google Partners conference, Accelerate. The event focused on the rapidly changing digital marketing landscape for 2015. Agency heads from across Europe attended the event where they…[…]

  • Leatherhead & District Business Award 2014 Winners Announced

    Posted by admin On November 19, 2014

      Leatherhead's business leaders came together to celebrate the winners of the Leatherhead & District Business Awards 2014 at an awards ceremony and dinner held on Wednesday 12th November. The Awards celebrate the achievements of businesses in the Leatherhead & District area and shine a spotlight on the companies and…[…]

  • An Account Manager’s Holy Grail – a Happy Client

    Posted by admin On September 15, 2014

    Managing client expectations is something you learn to do very early on as an Account Manager. I’ve had the honour of learning from the veterans in the company, which is why this éminence grise of the article isn’t me but Broadplace’s seasoned account managers.   Consistency Consistency is important because…[…]

  • World Cup Preview

    Posted by stanway On June 10, 2014

    We regularly receive great feedback from people about the quality of our blog and the fantastic insights provided by our search geeks on the latest digital marketing trends and happenings. You’ve heard a lot about all things digital, but seeing as football fever is spreading and trending across the globe…[…]

  • A Mobile User Journey

    Posted by dom On April 24, 2014

      Written by Dominic Hart[…]

  • Google Has Fun On April Fools’ Day (New AdBirds Feature)

    Posted by admin On April 1, 2014

    As I’m sure you're all aware, Google enjoys a good April Fools’ day prank, and 2014 is no exception. I logged into My Client Center this morning to start my day’s work and saw a notification for Google’s new feature, “Google AdBirds”. Being the curious person I am, I clicked…[…]

  • Broadplace Advertising attains Bing Ads Accredited Professional status

    Posted by admin On November 28, 2013

    Last week, Broadplace were visited by Kate Newton, the UK Search Advertising Lead, who arrived with the aim of helping individual team members and the agency itself gain Bing Ads Accredited Professional status. This Microsoft program is similar to the Google AdWords Qualifications in that once you have passed the…[…]

  • Broadplace attends Google Partners launch event

    Posted by admin On November 25, 2013

    Broadplace Advertising was invited to the official launch of the new Google Partners program on Tuesday 19th November in trendy East London. As previously mentioned in this blog, Google Partners has replaced the old Engage program and the AdWords Certification now comes under the Partners umbrella, so the Broadplace MD,…[…]

  • Broadplace Advertising invited to Google Partner program

    Posted by admin On October 23, 2013

    Google has recently created a new and improved experience for agencies and digital marketing professionals combining certification and tools in a program called Google Partners. Partners replaces the old Google Engage program of which Broadplace was previously a member. Google AdWords Certification has also now become part of Google Partners.…[…]

  • Going over to Google’s House

    Posted by admin On September 25, 2013

    A couple of weeks ago myself and Dan Pillay, one of our talented Account Managers, joined the rest of the UK digital glitterati at Google HQ in Soho for the Q3 Product Kick-Off event. The purpose of the event was to inform those present of the latest Google product updates…[…]

  • Broadplace reviews the SMB market at the Google Leadership Summit, Dublin

    Posted by admin On July 12, 2013

    Google held a Leadership Summit at their Dublin offices on July 9th and invited Broadplace Advertising as one of the agency panelists. The agency summit was designed to provide valuable insight for key Google stakeholders into the SMB agency market. A select panel of 5 agencies across the Northern and…[…]

  • Top Movers Report – Dimensions Tab

    Posted by admin On July 8, 2013

    Sometimes it can be very difficult to identify exactly which areas you need to watch in your account. You log in to check the previous day’s activity and a KPI has dramatically changed – that causes you to check your Campaigns, Adgroups, Keywords, Dimensions, multiple date ranges and your Change…[…]

  • Image Extensions

    Posted by admin On June 27, 2013

    With product ads taking up more and more of the SERP (search engine results page) real estate in recent months, searchers and search advertisers alike have become more accustomed to seeing images directly in the SERP. In fact, according to Google, 1 in 6 searches now bring up results with…[…]

  • Time for the Yahoo! Bing Network to be taken seriously?

    Posted by admin On May 15, 2013

    So, you’re feeling pretty pleased with your Google AdWords campaign…..CTR is good, ads are relevant and deep linked to appropriate pages and due to your excellent quality scores you are being rewarded with low CPC’s and ads that consistently appear in the prime real estate positions. Pats on the back…[…]

  • Data Feed and PLA Optimisation

    Posted by admin On May 8, 2013

    As I’m sure you all know by now, Google has changed the “Google Shopping” search results from a free service to a completely paid model. Now, I have heard quite a few moans and groans about this from various different retailers, but I am a firm believer that it is…[…]

  • Broadplace Advertising Collaborates With Their Local Jobcentre Plus To Help Young People

    Posted by admin On June 15, 2012

    Are you a risk taker? Do you know a good opportunity when you see one? Can you make the most of it? Work experience does not always conjure the best thoughts; however it can be a fantastic opportunity, as long as you are willing to take the risk to try…[…]

  • Broadplace Attracts New Business at the South East Business Show

    Posted by admin On May 29, 2012

    On Friday 18th May, there was a great event held at the Millennium Conference Centre in Effingham Park, Gatwick. It was there that hundreds of businesspeople from across several sectors met to socialise, trade and network at the South East Business Show 2012. Every year, this is held to promote…[…]

  • Google Visits Broadplace to Talk about New Features & Developments in AdWords

    Posted by admin On May 29, 2012

    You may already know that Google runs a Partner Programme where companies, like us, who are specialists in search engine marketing and SEO, can receive a certification to consult and manage online campaigns by demonstrating their in-depth understanding of Google’s AdWords in exams. As we’re a Certified Partner, Google likes…[…]

  • Top Quality Search Results and Removal of Junk

    Posted by admin On May 2, 2012

    Find out about how to overcome ‘junk’ and dead links here, this is something that all SEO companies need to deal with and is a large issue regarding search engine optimisation and providing top quality and consistent search results. Removing junk from internet search results is extremely important and failure…[…]

  • Impression Share And What It Means To You

    Posted by admin On February 14, 2012

    What is Impression Share? One question I get asked a lot by my clients is: What is the overall number of all searches made on my keywords, and how many of those searches am I appearing for? Up until recently there was no quick and easy way of answering this…[…]

  • Bid-Per-Call: A New And More Efficient Way To Track Your Returns

    Posted by admin On February 13, 2012

    Millions of people surf the internet every day, and whether that be for research while at work or for fun when at home, the chances of an advert catching your eye are extremely high no matter where you are. Google is a well-known and well utilised medium when it comes…[…]

  • Google and Broadplace Advertising invite Surrey Businesses to ‘Maximise Their Return Online’

    Posted by admin On October 19, 2011

    On the evening of the 12th October, around 80 Surrey based businesses, big and small, gathered at Lakeside Country Club to learn some tips of the Google trade from Max Macintosh, a Google Senior Industry Manager and several Adwords professionals from Broadplace Advertising. The event, hosted by the Surrey Chambers…[…]

  • Google Comes Third in Success Rate Competition Between Search Engines

    Posted by admin On August 30, 2011

    The vast majority of people still go straight to Google when they need to locate information online. However, according to the results released by Experian Hitwise recently, Google is not the most accurate search engine when it comes to results. Who is top of the list? According to Experian Hitwise,…[…]

  • Google Runs a Test on More Site Links

    Posted by admin On August 30, 2011

    If you have used Google to do any searches online in the past few days, you may have noticed some intriguing results popping up on page one. It would appear that the search engine giant is experimenting with large groups of links for the top result to appear on page…[…]

  • Smartphone Usage Shows Active Trend Towards Higher Usage

    Posted by admin On June 2, 2011

    As more and more people have access to a smartphone, it makes sense that the actions they make regarding shopping, browsing and buying become more interesting. According to recent research it would seem that adverts are noticed by over 80% of smartphone users when they appear on their phones. Furthermore…[…]

  • How Often Do You Check Your PPC Results?

    Posted by Broadplace On January 19, 2011

    There are many aspects that go to make up a successful pay per click campaign. It all begins with selecting the keywords that you believe will get you the best possible results. But belief is a long way from actual results. The trick is to remember that the journey does…[…]

  • Are you Local in Your SEO?

    Posted by Broadplace On November 2, 2010

    One of the critical aspects of SEO is to have a proper keyword analysis. In other words the business has to decide (In consultation with SEO Company ) the keywords to focus for the SEO efforts. It is very easy to fall for all those very impressive, highly searched terms. …[…]

  • Google Strengthens Local Search with Place Search

    Posted by Broadplace On November 2, 2010

    Local is getting more prominent. We all  search specific services / products available in our locality. The other day, I was looking for a Dentist and it was so handy to put the location and get to know who all are available and where they are.  Google has been constantly…[…]

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