PARKWAY CONTRACTS
CASE STUDY

PARKWAY CONTRACTS

Company Website: www.parkwaycontracts.co.uk

Services Provided: Google AdWords, Call Tracking, Google Tag Manager

 

Parkway’s main objective was to gain more leads from their Paid Search Traffic. Through restructuring their account and applying best practice throughout their campaigns, Broadplace was able to increase Parkway’s overall efficiency whilst maximising ROI.

THE CHALLENGE

 

  • Gain new leads
  • Increase exposure
  • Drive enquiries

THE APPROACH

 

  • Implement Google Tag Manager Google Analytics
  • Set up call tracking
  • Rebuild campaign

THE RESULTS

 

  • AdWords contributes over 50% of conversion
  • CTR improved from 0.06% to 21.14%
  • Cost per conversion reduced from £3,138 to £104.26
  • Search Lost To Rank in May was 46.25%, now only 2%