PARKWAY CONTRACTS

CASE STUDY

OMEGA

Company Website: www.omegabusinesstravel.com

Services Provided: Google AdWords

Broadplace built Omega Travel a brand new Google AdWords campaign applying best practice throughout and we were able to give them a previously unseen online presence and bring them leads they would never have been exposed to.

THE CHALLENGE

  • Gain new leads
  • No AdWords experience

THE APPROACH

  • Implement Google Tag Manager Google Analytics
  • Keyword research
  • Create relevant ads

THE RESULTS

  • 1,500+ unique visitors
  • ICTR over 4%
  • Conversion Rate increased from 0.43% to 1.34%
  • Cost per Conversion decreased 50%.

Wayne Pollard

Director of sales & Marketing at Omega Travel

‘I have been very impressed with Broadplace, they have worked closely with us to understand our needs and to maximise our ROI’

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