- Posted by Emily
- On August 28, 2018
We are extremely proud of our work with client Mercedes Benz Retail Group. And Google were pleased enough to document our working relationship with MBRG in a video. Featuring Broadplace’s very own Ella Cicero, who heads up the MBRG account for us, Broadplace Managing Director Ajay Syal and MBRG Marketing Manager Liz Luesley.
Broadplace worked with Merecedes-Benz Retail Group to construct a digital strategy centered on a ‘360 customer view’- focusing on supporting and influencing customers throughout key moments during the pre-purchase digital research phase.
Broadplace worked with Mercedes-Benz Retail Group to construct a digital strategy centered on a ‘360 customer view’- focusing on supporting and influencing customers throughout key moments during the pre-purchase digital research phase.
As their appointed digital agency, Broadplace were crucial in the planning, creation and execution stages of their online advertising campaigns. As leaders and authorities in the digital marketing space, Broadplace also ensured strong collaboration from other stakeholders such as Google, Facebook & Bing. The overall marketing campaigns were also supported by a new and talented marketing team at Mercedes-Benz Retail Group with specific, “digital-first” hires managing and supporting social channels paired with website management.
We decided upon a media strategy which focused on supporting and influencing customers at specific “moments” during MBRG’s buying cycle. Examples of these moments included:
- “Which car is best?”
- “Is it right for me?”
- “Can I afford it?”
- “Where should I buy it?”
- “Am I getting a great experience?”
“The overall results of the campaign were frankly astonishing, we had set very high targets and these were by far exceeded” – Liz Luesley, Marketing Manager, Mercedes Benz Retail Group
The tremendous success didn’t go unnoticed, with the campaign receiving a Highly Commended award at AM 2018, for best digital campaign. Our work with MBRG has also been shortlisted for a Wirehive100 Award for best Performance Campaign.
— Wirehive 100 (@Wirehive100) August 9, 2018
To read the entire case study and see the results that we achieved for Mercedes-Benz Retail Group click here.