Google had announced Beta Version of Updated Keyword tool last year. Yesterday Google Announced that the Updated Keyword tool out of beta.
With this new update Google has combined its previous tools (Keyword Tool and Search-based Keyword Tool) into one Updated Keyword Tool. I am sure many of you have already been using the tool and it has become integral part of any PPC Company to explore keywords. The new updated tool has helped get one consolidated approach to the Keyword Tool. Both previous tools have been now redirected to the Updated Keyword Tool.
The Salient Features of the Tool are:
Flexible search options
Easy keyword refinement
Users had provided feedback regarding the new features like:
Removing Duplicate Keywords: When you access the Keyword Tool from within an ad group, keywords that are already in that ad group will appear with an “Already in ad group” message next to them
Adding Negative keywords: Now, you can easily add keyword ideas as negatives right from your keyword idea list. Just click on a keyword and use the drop down menu to select and save your negative keyword
The Tool is not only available when you are signed in the AdWords interface but it is also available without signing up. The tool will help any PPC company / PPC Consultant to explore relevant keywords. The Tool is also useful for SEO Consultants to identify the related keywords as well as the Search volume data. This tool is a good addition along with the Keyword Opportunities feature provided in the AdWords.
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