Twitter has dropped in popularity with businesses over recent years, as Instagram and Facebook have taken the lead. However, it is still a very valuable marketing tool to use as part of an integrative social media campaign for your business. With our top tips, you can use the site to your advantage and help boost sales.
Twitter is popular for competitions amongst users. Put some prizes up for grabs, and tweet using hashtags such as ‘win’, ‘competition’, and ‘giveaway’, to entice users to retweet your post and follow you. This will boost follows and interactions on your page and get your brand out there in front of new audiences. Offering discounts and special deals to the first 50 people who retweet for example is also a fantastic idea or ask people to post pictures of themselves in store.
2. Optimise your bio
Your company voice and identity need to be branded well and look consistent. Tell people who you are in your bio and include a link to your website. Be clear so people immediately understand what you do.
Interact with customers, influencers and experts in your target areas on a regular basis. Follow like-minded people and search for keywords related to your industry in order to find these. Set up a private Twitter list to keep track of these. HootSuite can also be a valuable tool and make this process much easier. Be casual and helpful, rather than shoving promotions in peoples faces all the time. Build a network and look for collaborations.
4. Tweet often
Tweet on a daily basis, or even several times a day, to make sure you look active. Otherwise people will forget you and your business won’t look busy or exciting. Update your customers on news, new products and special offers. Encourage interactions as much as you can. Use images and videos to make your tweets stand out.
5. Track mentions
Track mentions and keywords so you know what is being said about your brand. Respond in a polite and professional way.
6. Retweet and favourite
Retweet other posts to show your support for similar or relevant brands. Favourite any tweets to get their attention.
7. Follow hashtags
Keep up with the latest trends and follow hashtags then make a link with your brand in some way in order to reach a new audience. Put your business amongst the trending topics to make it stand out. Do not overuse hashtags in case they are seen as spam or look desperate. Less is more!
8. Promoted tweets
Use promoted tweets to reach a greater audience and target the right market to make the biggest impact for your money. Integrate this campaign with your other social media and marketing techniques to make the best out of it. Use analytics to find out how well you are doing and where to improve in the future. This will help you determine what has been the most popular type of content, time of day to post and so on.