Google, PPC

Top 10 AdWords Innovations in 2010

The year is almost getting to its end and its obvious that we look back to find out the top 10 Innovations in Google AdWords for the year 2010. The year had been really fantastic for the AdWords users since Google gave varied features to manage the AdWords PPC campaign effectively and efficiently. The features really allowed any PPC Company to have that precise ad spend to get as much as ROI on the advertising budget. Google in its blog post is reflecting on the ways that AdWords and online advertising as a whole have evolved over the past year. From the launch of new search ad formats on Google.com to Search Funnel reports that illustrate search behavior leading up to a sale, 2010 saw a number of new developments from Google.

And the Top 10 AdWords Innovations in 2010 are:

AdWords PPC Campaign Experiments: AdWords PPC Campaign Experiments (ACE) is a tool that allows you to accurately test and measure changes to your keywords, bids, ad groups and placements. By using ACE, you’ll be able to better optimize your account by seeing how changes to keywords, bids, ad groups and placements impact your campaign performance.

Search Funnels: A set of reports describing the Google.com search ad click and impression behavior leading up to a conversion. These reports can provide you with data on how your “upper-funnel” keywords assist conversions beyond just the last click. Product Ads: Highlight your most relevant products with pictures and prices directly on the search results page with Product Listing Ads and Product Extensions.

AdWords Call Metrics : AdWords call metrics is a new feature that lets you measure the number of phone calls generated by your AdWords campaigns. Using the technology behind Google Voice, call metrics creates a unique phone number for each of your campaigns which is automatically inserted into your ad when it appears on Google.com, on both desktop computers & high-end mobile devices.

Click-to-call Phone Extensions : When people search for goods or services using their mobile phones, they often prefer to call a store rather than visit that store’s website. Now you can make it even easier for potential customers to reach you by adding a click-to-call business phone number in ads that appear on mobile devices with full internet browsers. There are two ways you can include a click-to-call phone number in your ad campaigns: Location extensions and Phone extensions. Display Campaign Optimizer : The Display Campaign Optimizer is the  tool that increases conversions by automatically managing targeting and bidding for campaigns appearing on the Google Display Network. You simply set your target cost-per-acquisition (CPA), and the Display Campaign Optimizer automatically determines the appropriate placements to show your ads at the right prices to help you boost conversions, based on your CPA goals. Enhanced CPC : Enhanced CPC is an easy to use, automatic bid management feature designed to increase your ROI on your Max CPC campaigns. Each time your ad is eligible to appear, Enhanced CPC will automatically raise and lower the Max CPC bid that you’ve set based on the likelihood that your ad will convert. Broad Match Modifier : This new AdWords targeting feature lets you create keywords that have greater reach than phrase match and more control than broad match. AdWords Automated Rules : AdWords automated rules let you schedule automatic changes to specific parts of your account based on the criteria that you specify. For example, automated rules make it easy to: •    Change your daily budget on peak shopping days •    Modify your Max CPC bids based on CTR or conversion rates •    Enable ad text directing users to a promotional landing pages late on a Sunday night Automated rules give you the flexibility to make changes to a single part of your account or across multiple campaigns, ad groups, ads and keywords at once. Remarketing : Remarketing allows you to show ads to users who’ve previously visited your website as they browse the Web. This tool is very potent since you can really serve the right ad to people who have visited specific pages. if implemented well the Remarketing can have very high ROI We look forward to even more exciting 2011 Previous Post :  AdWord’s Integrated Display Ad Builder