When examining the ways of how a website can be improved, it is important to consider that you need to involve some form of SEO Company into the equation.
SEO or search engine optimisation is the way of writing content by placing keywords into anything you may be writing.
It may be used once twice or more than three times in order to obtain better natural rankings on Google. This is a crucial aspect to get your company noticed via organic rankings on Google.
Current content needs to be constantly updated so that you stand a better chance of being seen in the first few pages of any search engine.
For example you need to consider the latest news from across the world and how you intend to cover it. Whether this is through a short blog or regular updates or even a feed to major news sites such as BBC News or Sky News, it will ensure you have a much better chance of having your company appear on Google.
You should also introduce new pages, as it will gain you a better freshness score on Google. Therefore, it is those companies who tend to add more individual page that will receive a higher freshness score on Google.
This is also the same situation with introducing new blogs. It is for these reasons that you may need to employ an SEO company. They will have plenty of experience and knowledge in what your site needs and how they will go about executing it.
They will have plenty of experience in obtaining high freshness scores for sites they have undertaken work on. They have a deep understanding of what works and what will be less successful.
For example a site such as the Daily Telegraph updates it content daily and will receive a different freshness score than one, which simply remains static, and the content is not regularly updated.
The inception date in any site plays a key role. This is because if the content on your site remains the same it will decay in freshness rating over time as it is not constantly updated or edited.
However, there are a number of factors that will ensure your site remains as fresh as daisy. It is essential you are constantly updating your content and refer to up to the minute events or world global news.
So if it’s about the Wills and Kate wedding of the year or the latest tube strikes it might be a good idea to pen something brief on your company site. This can also be tied in with frequent events such as a major TV show or showbiz gossip.