Adwords has been growing like a weed since it was first introduced to the Internet community and it has been one of the most popular programs with advertisers ever since. It is one of the many bits and pieces of Google that is consistently reinventing itself and recently a new interface was released for the program. It is currently available on the active campaigns tab and users can switch back and forth between the old and new interface for thirty days so that they can get used to it. All of the news accounts that have been created since its appearance in campaigns use the new interface.
There are some changes to Adwords that make the new interface different. Here are some of the highlights.
- Left navigation has been added to the main screen giving the program an Adwords Editor feel. This makes navigation through the program considerably easier as now you look at your entire account with one click.
- You can now see all content on all levels of a tab hierarchy which helps you with analysis of your Adwords campaign.
- A keywords tab has been added to the new interface as well as graphs similar to ones being used in Google Analytics. This allows the user to spot trends quickly and view metrics and data comparisons.
- You can now define rules for your keywords, ads and placements thanks to the new filter feature. You can also set the CTR percentage so that you can phase out of words that no longer produce results.
- You can create new campaigns easily with the simplified interface. Bids, ads and keywords can all be created and set using the campaign management tabs after the ad groups have been created.
- The ease of Adwords Editor has been added to the new interface in order for users to edit their keywords when needed.
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