Best Practices For Launching A Performance Max Campaign Performance Max campaigns are going to be the new default campaign type for advertisers looking to create new local or shopping campaigns. The campaign type is relatively new and many advertisers have...
The world we live in is becoming more and more automated by the day. The newest technologies designed to make our day to day lives easier are never far round the corner and this doesn’t exclude us Digital Marketers. And when it comes to automation for PPC that...
There is more and more focus on user privacy and how people’s data is used, shared and collected online. Governments have introduced new regulations like GDPR and CCPA to make sure personal data is better protected. As a result, Google has decided to phase out...
Google has announced that it is phasing out Broad Match Modifier (BMM) match type. With a large number of accounts using BMMs this could have a huge impact on your account.Don’t get caught out and get prepared with our 5 steps below. First of all, let’s start with a...
The invite What a treat it was to attend the Google Partners Executive Council EMEA on the 26th-28th of June, 2019! This was a highly exclusive invitation-only event for CEOs and Senior Executives representing the top Google Partners from around EMEA. Members of the...