Microsoft has announced that it is phasing out the Broad Match Modifier (BMM) match type. From August 2021, you will no longer be able to create new BMMs. This has been done in order ‘to simplify keywords and improve your relevancy when reaching customers’ (Microsoft...
There is more and more focus on user privacy and how people’s data is used, shared and collected online. Governments have introduced new regulations like GDPR and CCPA to make sure personal data is better protected. As a result, Google has decided to phase out...
What are Shopping Ads? If you are a retailer, you can use shopping campaigns and ads to promote your online business. Shopping ads feature detailed information about specific products that a business sells. There are three types of shopping ads. ‘Product’...
Broadplace Advertising has been awarded the Elite Channel Partner status by Microsoft Advertising – we are now one of only three elite partners in the United Kingdom! As a Microsoft Advertising Partner in this group, we have high capabilities and passion to...
Why do some people prosper and others struggle in this industry? What is it about those people that makes them so successful in PPC Account Management? And is it something you can learn or practice to get better? We really believe you have what it takes already, and...
