There is more and more focus on user privacy and how people’s data is used, shared and collected online. Governments have introduced new regulations like GDPR and CCPA to make sure personal data is better protected. As a result, Google has decided to phase out...
Before I started training as an Account Manager at Broadplace Advertising, I wondered what made a good Account Manager and what you really need to become a digital Account Manager. I wondered if it would be easy to retrain in an industry like this. To be honest, it...
I have been managing Google AdWords accounts for a while now. Previously, I was lucky (unlucky?) enough to look after between 2 and 4 accounts at a time. So, I had plenty of time to set up, review, optimise and report for each of the accounts. On the one hand...