SEO Explainer Video
Here at Broadplace we are blessed to have a great team of SEO experts – from account managers, to linkbuilders, to content writers. This quick video explains why so many companies rely on Broadplace to enhance their Search Engine Optimisation. Long gone are the days that SEO teams stuff keywords into content at every opportunity. Links aren’t paid for and sent through to any website willing to link… It’s all about quality and we, as a Google Premier Partner, are all about quality. SEO is not all about keyword placement in order to build domain authority; links are an integral part of the strategy. Links count as ‘votes’ in the eyes of Google and the more quality, authoritative links you have the better. PLUS: scroll down for the 8 fundamentals of SEO for 2016…
So what is SEO all about nowadays?On each page of your website, you need to incorporate these 8 fundamentals:
Meet the needs of the searcher and provide useful content based on what they’re searching forEseentially, you need to make sure that the content matches the keyword that brought the user to your page.
Optimise your page for speedUsers are impatient creatures – you know this, because you are one! Is there anything worse than waiting for a page to load. You want an answer, you want it now. User satisfaction reduces dramatically the longer it takes for a page to load. You have a matter of seconds to make a good impression.
Build up trustThis can be done through user experience, user interface and branding. You can use credentials/awards to show that you are a brand to be trusted.
Don’t annoy the userPop-Ups that aren’t easy to get rid of, aren’t relevant or adverts that lead to competitors are all no-nos. Additionally, they may hurt your direct ranking signals.
Keyword targetingThese are easy to achieve if placed correctly:
- Title Element
- In content
- External anchors
- Alt attributes
- Image name
- Internal links