- Posted by Emily
- On July 6, 2016
Google are testing out so many cool features at the moment. One that caught our eye recently was Google Shopping Filter Buttons. Product filter buttons are being tested in product listing ads (PLAs) in the search results.
These were spotted recently. The filter buttons appear when the queries like ‘top rated’ or ‘best’ or other superlatives aren’t used in the search query.
We’re particularly interested in the ‘in-store’ filter for Local Inventory Ads – lots of our clients have numerous branches so it’s great to see that users can see immediately who has stock locally. This is a really interesting development.
Bring online shoppers into your shop with local inventory ads. They display your products to people who are searching nearby for the things that you offer. By clicking your ad, these shoppers will visit a Google-hosted page for your shop, where they can view stock, check opening hours, get directions and more.” Google
This also has the potential to draw in more visitors to Google Shopping pages, which is great news for all advertisers. To find out more about how we can help you to achieve great Shopping campaigns as we have done with so many large and small retailers, click here.
Read about our work with the Northampton Reptile Centre in our case study here (don’t worry, no pictures of creepy crawlies or snakes for those of a sensitive disposition!).
We’ll be updating about the beta testing we’ve been doing with Expanded Text Ads soon, so please do visit again to see what the initial feedback and results are.
If you’d like to know more about how we can help you to reach wider audiences and enjoy better shopping campaigns online, give us a call on 020 3813 9576. We’ll be able to tell you if these latest developments are ideal for your business.