PPC vs. SEO: The Pros and Cons of Each

PPC vs. SEO: The Pros and Cons of Each

  • Posted by prasad
  • On April 12, 2010
  • PPC, SEO,

The PPC vs. SEO battle continues.  Which is better? Which is more cost effective?  How about easier?  Which has better results in timing?  Each person has their own opinion on which works better overall, and why.  Perhaps each business type has different needs, so the results of which is better depends on which need that style of website marketing works better. Let’s review some of today’s current facts on each part of this, and you can decide for yourself.
Some believe that using pay per click, or PPC, is wasteful on your budget when search engine marketing, or SEO, can be done for free!  However, pay per click tends to have much higher click through and conversion rates.  They say that even though this is true, only 12% of traffic comes from pay per click, while 88% comes from search engine optimization.  Both can be customized, but pay per click is easier to customize.  It is also easier to set up pay per click.  Consider then also, that pay per click is also easy for your competition to set up too.  So both have their advantages and that’s a no-brainer.  SEO is offering more traffic, and has less limitation.  However, it’s a little tougher to use.
PPC is quick and it can be updated instantly.  Using pay per click, the keywords can be switched over the instant that they are discovered to be ineffective.  With SEO keywords, this is definitely not the case.  It involves time and effort, and editing to get that job done. It’s not so easy to do.  Then on top of that, the spiders and bots of the World Wide Web have to come back around and re-categorize each page.  Pay per click does well on SERPs, because it will stay in its place.  As with all search engines, real-time results get the prime spots.
Both SEO and PPC have some issues which prevent them from being the top choice for all people and businesses.  Pay per click limits you based on your budget, but it’s fast, easy, and simple to change up at a moment’s notice, while SEO is essentially free or very low cost, you can’t change it up on the dime.  Using the two together is usually by far the most popular approach. This is good to get your site natural good rankings, and if you need to keep traffic coming, using pay per click is a good way to do that while making other changes.
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