PPC – Pay Per Click vs. Search Engine Optimization

PPC – Pay Per Click vs. Search Engine Optimization

  • Posted by dom
  • On May 7, 2010
  • PPC,

Search engine optimisation is a hot topic among those who are trying to do internet marketing, and PPC, or pay per click, is near or at the top of the list for services.  The pay per click industry has been around for some time now, but SEO, or search engine optimisation, has had a firm grip on the market of internet marketing until pay per click went mainstream.  Now, with this service, advertisers are seeing much faster success than ever before.  With a per-click rate of advertising fee ranging from 10 cents to fifty dollars, many people have taken advantage of it. Whoever pays the most gets displayed first.  It’s that simple.
There are a lot of pros and cons to pay per click; one disadvantage is that people do know the advertisement is being paid for.  They know it’s not showing up there because it is the best, as it does in SEO organic listings.  It doesn’t affect the rankings of your web pages either. Combining SEO with PPC is the ideal way to use this sort of internet marketing, because if your site is not optimized, it will actually cost you more.  One example of pay per click in action this way is that a website can increase their effectiveness from 8-80% or more.  For a very reasonable cost, pay per click can be used to increase the results of website marketing. Many of PPC Company and other PPC agency will help you to get more relevant traffic and effective conversion ratio in short time.
Now, let us take a look at the cons of a PPC campaign.  If you stop buying it, the listings go away and your traffic is gone, too. Search Engine Optimisation is better for this reason if you won’t have the advertising budget to continue for a long time with it.  Pay per click is unfortunately very costly, especially if you have to use an expensive keyword or key phrase.  This is the down side of pay per click.  It can be expensive, it is only helpful as long as it is online, and beyond that, it can be a very fast-moving strategy to get people to your website.
Generally speaking, anyone who is using a marketing plan should stick with it for at least a few months.  Using SEO can be a great way to spend less and still get the traffic you want to get.  Organic, or natural, listings and rankings are the result of good content, search engine optimisation through the use of keywords, blogs, and more.  There are many ways you can optimize your website with or without the use of PPC.  However, SEO is always important to getting search engine listings. Pay per click is simply much faster, but SEO is free and long-term.
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