Pokemon Go For Business – Is It Worth It?
Once a playground favourite, Pokemon has enjoyed a massive revival this year, with the augmented game app Pokemon Go. Despite only being released in early July, you will have had a hard time escaping its existence. This phenomenon could actually present some benefits to your business. The whole game is geography based and gets users out and about and potentially walking towards your business. Here’s how to harness the power of Pokemon Go for business purposes… without breaking the bank. Intrigued?
Pokestops vs. GymsThese are the two fixed locations within the game that attract users. Pokestops are places of interest where players can visit to collect more Pokeballs and potions (don’t ask). If you want to find out what’s near your business, visit the Pokemon Go Map. It has currently mapped 3.5 million different Pokestop and Gym locations and is being added to all the time by users of the app. Our local gym is at the Leatherhead Train Station and our nearest Pokestop is the church down the road – handy to know, if we’re missing staff members 😉
Lure PartiesFor a small outlay you could attract many people to your business. Lures attract ‘wild Pokemon’ to your area, which of course attracts players trying to catch them. Combining this with specific deals for players is a great way of increasing footfall to retail outlets during quiet periods, for instance. Here’s how:
Purchasing & Setting Lures to Attract CustomersTo Purchase Lures:
- Open the Pokemon Go app
- Catch your first Pokemon and you’ll get a red Pokeball
- Tap the red Pokeball at the bottom of the screen and hit “Shop”
- Scroll down and buy a pack of Pokecoins (the apps currency)
- Once you have Pokecoins use them to buy a Lure Module