Pimp Your Ads with Ad Customisers
If you have been in search for more than a week you have probably come across dynamic keyword insertion, however times move fast online and there is a new kid on the block! Introducing… Ad Customisers. Ad customisers allow you to dynamically insert details about your business and/or products into your ads based on targeting and parameters you select, giving you the opportunity to better connect to your potential customers.
Using Ad CustomisersTypically ad customisers are used for e-commerce accounts to dynamically show the latest offers and sales, however there is also a place for them for businesses that focus on lead generation too. Here are a few good examples of ways you could use them: Ecommerce:
- Countdowns showing the number of days for a sale or promotion.
- Show latest promotion you are running.
- Show how many products are in stock (in your inventory).
- Countdown to an event such as webinar or conference you are hosting.
- These add scarcity and urgency and can help make people take action.
- Showing how many units of something are still available be that spaces on a course or seats on a plane.
- If you don’t specify when to start a countdown timer it will default to a 5 day countdown.
- Your ads won’t run unless you have a standard text ad running at the same time.