- Posted by Broadplace
- On February 3, 2011
Does Pay Per Click Offer Better Quality Leads? The answer, put simply enough, is that it can do. It all depends on how you word your advert and who you are aiming it at.
One of the best examples you will see regarding this situation concerns credit cards. If you want general information you are likely to just look up the phrase ‘credit cards’. There is ample competition and high cost placements for this kind of phrase, meaning that you should think about targeting something else if you want to get good results. People who search for credit cards in general are looking for information rather than actually applying for them.
But if you have an affiliate site based around the niche topic of 0% interest balance transfer credit cards, you could focus on a key phrase based on that subject. People who are looking for this kind of phrase are going to have a very specific interest and they are more likely to apply for a card based on these criteria.
This is what you have to remember whenever you are thinking of using pay per click to generate leads. Yes it can work extremely well, but you have to match the keywords to the audience you are targeting. Most of the time people who are unsuccessful in using Pay Per Click methods to generate leads have not accurately matched the people to the phrases. Think of this – people and phrases – and you will stand more chance of remembering how to get the most out of it.
The fact that you can do really well with PPC is the single reason why so many businesses and webmasters use this advertising method. It is not necessarily easy to do, but the results can be obtained if you know what you are doing. Some people work to get the knowledge they need for their own campaign, whereas other people find experts to handle their campaign for them. Both methods are perfectly good to use, provided they have the right focus behind them.
Some people are naturally nervous of using PPC. It is easy to think it doesn’t work when you read about all the people who pile lots of cash into it and lose the lot. But these people are generally the ones who don’t research the right keywords to do. They pile straight in with no idea of what they are doing, and that means more chance of getting it wrong.
The truth is that excellent leads are out there. You just have to be sure you have the right product to offer your intended target audience, and the right keyword to pull them in. It is essential to go through the right process otherwise you will end up failing to join the dots, so to speak. If you do this you will be putting money into an advertising campaign that will not produce your desired results.
Now you know you can achieve great results from pay per click campaigns, it’s up to you to ensure those results actually happen.