Optimising videos on YouTube

Optimising videos on YouTube

Video remains a powerful storytelling medium and is a great way to engage your audience. Many people find watching a creative video much more interesting than reading an article. And if you can be creative and attentive to your audience’s interest, YouTube can become a vital tool for promoting your video and getting it in front of the right audience.


The first step to success on YouTube is having a great YouTube Channel. A custom channel gives your video collection credibility, makes it look more professional, and helps you to create a more cohesive message.


Check out Content Marketing Institutes YouTube Channel:

Content Marketing Institute YouTube Channel
Content Marketing Institute YouTube Channel

It has an eye-catching cover image, links to their social media channels and showcases their latest video about their conference.


Here are some other ways to optimise your videos on YouTube:


Clear titles

Titles are very important, not only do they serve to tell the audience what your video is about, but they also help your video appear higher in search engines – as long as you use phrases that people are likely to search for.  With just 55-60 characters to work with, focus on showing the value of your video in a clear, concise way.


Video description

Use the full length of the description field to tell people more about your video.  What are the key points within your video? What sort of audience will benefit from watching it? Remember to include keywords in here too.


Use tags wisely

Use tags that relate to your video’s chosen keywords and that describe the topic of your video.  


Upload a transcript

A transcript contains the text of what is being said in the video. When you have uploaded your video onto YouTube, click on the ‘More Actions’ button, then ‘Transcript’ and this will automatically generate a transcript file for you.  It’s a good idea to go back and check the script matches what is said as sometimes words can be misinterpreted.



Finally, select a catchy thumbnail for your video as this is what people will see before your video is played.  If you don’t have a good one from the video content itself, you can always upload a static image as long as it matches the content.  

Success on YouTube comes from lots of experience and practice, so don’t expect to get it right the first time. Remember our content marketing experts at Broadplace are here to help. Contact us for more information.

  • Channel Tips
  • Content Marketing
  • YouTube
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