Making A Comeback From Negative Online Customer Reviews To Improve SEO
Customer reviews can form an integral part of any strong digital marketing campaign for your business. According to surveys, 88% of customers have read online reviews to determine the quality of a company before going ahead with a purchase. This can have a massive impact on the success of a business. 85% of consumers are satisfied once having read up to 10 reviews. These listings are also important for SEO purposes and help to build the ranking of your website in search engine results. This means an increase in sales opportunities. Inviting customers to leave feedback on your products or services will enable others to find out more information and allow them to place trust in you before making a transaction. Word-of-mouth is still a very strong method of recommending a local business to someone. With increasing popularity of social media and review websites however, online reviews are creeping up in importance. Unfortunately, it is almost impossible to avoid receiving negative feedback on a review site. How you react to this will make or break your reputation and can affect your SEO. We’ve compiled some top tips to help you make a comeback from any negative reviews.