The data for UK Digital AdSpend for 2015 has been released by the Internet Advertising Bureau (of which Broadplace is the only Google Premier Partner to be a member). We were interested to see the rise in internet-enabled devices in the average family home. We’ve combined the IAB findings with our own experience through our clients to bring you the lowdown on UK Digital AdSpend 2015.
Over the last few years our SME advertising investment has increased by over 650% – with mobile investment outstripping desktop growing from just £10,000 in the first quarter of 2010 to over £2million in the first quarter of 2016.
Tim Elkington, IAB chief strategy officer, said: “The increasing array of devices people use to go online has helped digital ad spend hit another gear as advertisers look to reach them and time spent online increases.
“Smartphones are the major driving force behind this, as people increasingly use them for activities they used to do on desktop, from searching and shopping to social and watching video.”
Dan Bunyan, senior manager at PwC, added: “We’re seeing a three-pronged change in media owner strategy when it comes to selling display ads.
“There’s a shift in sales from networks to real-time-bidding exchanges, a shift from direct to programmatic direct, and one from open to private market places. It’s almost gone full circle in terms of the desire for a more controlled environment to sell in. We predict programmatic will account for 80-90% of display ad sales by 2019.”
Check back to see our information about the forecasts for 2016…
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