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New Data Shows State of AdSpend [Infographic]
The data for UK Digital AdSpend for 2015 has been released by the Internet Advertising Bureau (of which Broadplace is the only Google Premier Partner to be a member). We were interested to see the rise in internet-enabled devices in the average family home. We’ve combined the IAB findings with our own experience through our clients to bring you the lowdown on UK Digital AdSpend 2015. Over the last few years our SME advertising investment has increased by over 650% – with mobile investment outstripping desktop growing from just £10,000 in the first quarter of 2010 to over £2million in the first quarter of 2016.