Bing, Broadplace, Google, Mobile Advertising, PPC, Remarketing, SEM

Mobile Advertising Trends for 2018

Mobile is becoming the platform for a variety of digital marketing strategies to reach your customer.

To keep up with your competitors, it is important to utilise this channel to ensure you have covered all bases and are reaching your maximum target audience. Mobile advertising comes with many benefits, one being that it can reach your customer base any time, anywhere. This makes it a vital tool for any promotional campaign.



With a few new trends in mobile advertising in 2018, you’ll be on your way to maximising potential with this marketing channel.

1. Mobile Video
Predicted figures for people watching videos on their mobile devices in 2018 are 36 minutes per day, or 18.5 minutes per day on non-mobile devices. There are many different formats available for mobile video ads to engage your audience and get them to click through to your website. Videos under 2 minutes are the most successful, so keep them short and sweet.

2. Mobile Search
Make sure your website is mobile friendly in terms of search, as many searches with intent to buy occur on mobile devices. Use keywords to attract local customers and think about long-tail ones that include the specific area you are looking to target. Voice search is also increasing in popularity with the rise of Siri, Google Home and Amazon Echo. Consider factoring this into your SEO as well.

3. Mobile SEO
As well as having a responsive website, SEO should be implemented in the right way for mobile devices. This will include core ranking, plus indexing and leveraging keywords for mobiles. Your site should download quickly, and focus on relevancy, authority and usefulness. Fix any errors to make it more mobile friendly, create a mobile index and implement mobile keyword research and content creation. This year, Google will also rank search results based on the mobile friendliness of websites, so this should be a key focus in your mind.

4. Mobile Apps
Mobile apps are still very popular, especially for restaurants, fashion, health and fitness, and software. Ensure your app has purpose and will benefit your customers. Don’t invest unless it will really make a difference to your business and customer base. In-app mobile content is also important. Make sure the content is top notch as well as being mobile friendly. Keep it valuable and up to date so you attract more users.

5. Mobile Gamification
Mobile gamification is also becoming a popular tool amongst various businesses. If you want to boost your mobile app, you could consider getting people to redeem coupons or share content on social media. Challenge your audience and get them involved. Come up with competitions or give away coupons for content shares on social media as these will become a valuable part of your mobile marketing campaign.

6. Mobile Ads
Pay-per-click also helps connect you with millions of smartphone users searching for businesses on their phones, with a focus on local ones in particular. Google shopping ads are becoming more popular as they show up on Google search results even if the user has an ad block in place.
Facebook ads can assist with boosting engagement, and these can be very valuable as more than two thirds of Facebook traffic comes from mobiles. Also consider banner ads, display ads and retargeting ads.

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