Make your PPC Management Easier With These 3 Tools
As an account manager, there are so many tools at our disposal that things can often become overwhelming. There are the obvious tools that make our lives easier: AdWords Editor, Google Analytics, proprietary pay per click tools, etc., but to refine or organise our accounts, there are many more easily accessible tools. 1. Google Analytics Annotations These annotations are invaluable points of references. If you have ever looked at your analytics graph and thought “what happened here?” annotations are for you. The other uses for annotations are:
- Experiments: make it much easier to see when you started a certain experiment, and to be able to determine if the experiment’s results were positive or negative.
- Events: by writing down notable events, it could offer a glimpse as to what is affecting the traffic. (e.g. start of a tournament would affect equipment sales of said sport)
- Review: If you’re stuck in a rut or not sure what to change with an account, it’s easy to look back at the account history through annotations and see what changes have yielded positive results and what haven’t.