Is SEO (Search Engine Optimisation) a Magic?
With all that talk about “Black Hat / White Hat” , Back links, Canonical links, Link Juice …..and many tech-ish terms used by SEO Company ; the normal folks may think that these SEO consultants are magicians who do some tricks to get a site ranking very high on the decided terms. So , Is SEO a magic? Is it an art ?Is it a way to “Fool” search engines (Google 😉 )? I feel its none of all that ; It’s a discipline and a way of research to continuously understand the search engine requirements. So, does it mean that its all about representing website the way search engines prefer. Again , a Big NO. One has to understand and accept that search engines want to rank good sites to the person who is searching for the specific keywords. Thus , first step is to convince the website owner that the website should be useful and genuine for the intended visitors. Sometime , SEO professionals get questions asked regarding “how quick will you get us on page 1?” . The answer may be that as quick as that the site is truly and genuinely good content and structured well. If that happens most of the battle is won. Again getting back to what is SEO and what it needs to be a good SEO Company. I would not touch upon the classical answers and splitting the whole work into “On Page” , “Off Page” and Link building etc. I thinks its documented well all across web and one can easily find the material about the same. I think most important factors needed to be a good SEO consultant is to have following main characteristics :
- Pattern Recognition Skills
What exactly is that? One needs to correlate the action and reaction sequence as well as have a definitive patterns identified and produce. You may like to solve some pattern recognition questions as well as work out a few exercise as much as you can!!!
- Discipline to set up controlled experiments Document readings and Analyse the data
This is indeed very difficult since a good SEO consultant will always be busy and the first thing which gets curtailed is the experiment set up. Please don’t do that; have a dedicated time to set the experiments and take the readings. Check all those theories that you were thinking
All will agree. Sometimes its so frustrating that we do all the right things and rankings don’t improve… Patience is the mantra.. Have patience and you will definitely get good results.
- Passion to discover and rediscover
SEO is all about passion; how otherwise you will be getting back again and again and again to set / reset ; form / un-form your thinking and learning about how search engines react.
- Humble to accept new changes
No matter how great an SEO Consultant you may be; there will always be someone else who will know something that you don’t k now. There will always be situations where your earlier thinking about a particular hypothesis is wrong or may be search engine algo has changed. If you are open to accept the changes and humble people will share their ideas with you and in process you will collectively enhance your SEO Skills.I hope you likes this post and we would love to hear from you regarding your experiences in SEO